Head of Insight - Capability and Performance

Dyddiad hysbysebu:	10 Mawrth 2026
Cyflog:	Heb ei nodi
Gwybodaeth ychwanegol am y cyflog:	Competitive
Oriau:	Llawn Amser
Dyddiad cau:	09 Ebrill 2026
Lleoliad:	Eccles, Liverpool Road, Barton Moss, M30 7RT
Cwmni:	Booker Group
Math o swydd:	Parhaol
Cyfeirnod swydd:	29562

Crynodeb

Booker Group is recruiting for a a Head of Insight Capability & Performance to lead the organisation’s commercial insight engine — ensuring the business has the forecasting accuracy, market intelligence, internal insight, and strategic planning capability needed to drive profitable growth. This role strengthens how the organisation understands performance, anticipates market shifts, and embeds insight into Trading, Brand, and Catering decision‑making. They ensure insight is consistent, credible, and actionable across all levels of the business.

This role will be based out of either our Wellingborough or Eccles office and will have the opportunity for hybrid working.

Market Insight & Forecasting (including Trading)

• Lead the end‑to‑end forecasting process, ensuring robust, data‑driven projections for sales, volume, customer demand, and category performance.
• Partner with Trading, Finance, and Supply Chain to align forecasts with commercial plans and operational requirements.
• Monitor market dynamics, economic indicators, and sector‑specific trends to identify risks and opportunities.
• Build forecasting models and capability that improve accuracy, agility, and scenario planning.
• Provide Trading teams with timely insight to support pricing, promotions, and category strategy.

Internal Insight (including Online)

• Own the internal performance insight agenda across Retail, Catering, and Online channels.
• Analyse customer behaviour, sales patterns, operational performance, and digital journeys to identify drivers of growth and underperformance.
• Develop dashboards, KPIs, and reporting frameworks that give leaders a clear view of performance.
• Ensure insight is consistent, comparable, and aligned across channels and functions.
• Partner with Digital and Online teams to understand conversion, customer journeys, and channel‑specific behaviours.

PGR & Brand Plans

• Lead the insight contribution to the Product Group Review (PGR) process, ensuring decisions are grounded in customer, market, and performance evidence.
• Provide strategic insight to shape annual and long‑term Brand Plans, including brand positioning, audience targeting, and proposition development.
• Ensure brand and product strategies are supported by robust data, clear narratives, and measurable outcomes.
• Work closely with Marketing, Product, and Commercial teams to embed insight into brand storytelling and proposition design.

Competitor Insight

• Build a comprehensive competitor intelligence programme covering pricing, product, proposition, digital experience, and market positioning.
• Monitor competitor activity and emerging disruptors, translating findings into clear strategic implications. Imp
• Produce regular competitor reviews for senior leadership, Trading, and Catering teams.

️ Project Support & Strategic Initiatives

• Provide analytical and insight support for major business projects, including proposition changes, operational improvements, and strategic investments.
• Lead insight workstreams within cross‑functional project teams, ensuring decisions are evidence‑based.
• Develop frameworks for evaluating project outcomes and measuring impact.
• Support Catering‑specific initiatives with tailored insight, modelling, and performance analysis.

️ Insight Sharing – Catering

• Create and deliver compelling insight tailored for Catering leadership, operational teams, and partners.
• Produce regular Catering insight packs covering customer behaviour, market trends, competitor activity, and performance drivers.
• Act as the insight ambassador for Catering, ensuring the function is customer‑led and commercially informed.

• Unlocking high performance and capability, coaching managers on how to effectively manage performance, creating environments where our teams are able to deliver our core purpose and delight our customers.
• Proactively managing succession planning and early career development, delivering a strong talent pipeline to meet current and future needs ensuring Booker is a place to get on.
• Using technology to collaborate on shared accountabilities, leading the way into a digital workplace to improve ways of working.
• Taking care for the health and safety of yourself and others who may be affected by your actions and being responsible for ensuring all our operations are free from hazards and reported when identified
• Following our Business Code of Conduct and always acting with integrity and due diligence
• Champion inclusion and diversity ensuring everyone is welcome at Booker

• Strong background in forecasting, commercial insight, or performance analytics.
• Ability to translate complex data into clear, actionable insight.
• Strong stakeholder management and influencing skills.
• Experience leading teams and managing cross‑functional projects.
• Knowledge of Catering, food‑to‑go, or hospitality sectors.
• Experience in brand planning or proposition development.
• Understanding of digital analytics and online customer behaviour