Dewislen

Audience Lead

Manylion swydd
Dyddiad hysbysebu: 09 Ionawr 2026
Cyflog: Heb ei nodi
Gwybodaeth ychwanegol am y cyflog: Competitive
Oriau: Rhan Amser
Dyddiad cau: 22 Ionawr 2026
Lleoliad: Welwyn Garden City, Hertfordshire, AL7 1GA
Cwmni: Tesco
Math o swydd: Parhaol
Cyfeirnod swydd: tesco/TP/18092123/973603

Gwneud cais am y swydd hon

Crynodeb

About the role

As Audience Lead, you’ll work across agile Test & Learn squads to create end-to-end audience strategies that maximise learning and test success. You’ll translate insights into hypotheses, size opportunities, and connect audience strategies to the wider personalisation plan to deliver impact. Collaborating with squads, business owners, and teams such as Measurement, Insights, and EA, you’ll ensure smooth implementation and that successful tests flow seamlessly into BAU.

You will be responsible for

  • Develop and communicate a holistic audience strategy aligned to Personalisation OKRs, using data insights and market trends.
  • Collaborate with cross-functional teams and Test & Learn squads to design audience strategies that maximise learning, success, and scalability.
  • Streamline audience selection processes and definitions to drive pace and simplicity.
  • Use insights from tests to refine strategies, shape the Personalisation roadmap, and support business cases for scaling successful tests.
  • Maintain strong stakeholder engagement across key teams including Insights, EA, Measurement, and Finance.

You will need

  • Strong background in customer insight, analytics, and data-driven decision-making.
  • Commercial acumen with strategic thinking and problem-solving skills.
  • Proven ability to lead cross-functional initiatives and influence diverse teams.
  • Skilled in translating complex analysis into clear, actionable strategies and compelling stories.
  • Effective prioritisation and stakeholder management across matrixed environments.

What’s in it for you

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

  • Annual bonus scheme of up to 20% of base salary
  • Holiday starting at 25 days plus a personal day (plus Bank holidays)
  • Private medical insurance
  • 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
  • Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us

Tesco has become a market leader by doing the little things that really matter for our customers and colleagues.

It’s part of what makes Tesco such a great place to work, and we’re proud to have been accredited as one of Britain’s Top Employers again this year.

We're the UK's number one retailer and we pride ourselves on offering a great shopping experience. We are passionate about our food, merchandise and services and will always try to get things right for our customers.

But did you know we also offer great job opportunities? With stores, distribution centres and offices across the UK, and a vast variety of roles, we are always looking for people who have a hunger to work with customers and colleagues across our exciting business.

We believe in treating each other with respect and giving everyone an equal opportunity to get on. It's our people that make the difference every day - helping us make a difference for our customers

Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details before your agreed start date.

For more information about us please visit www.tescoplc.com

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