Director of Commercial Growth
| Dyddiad hysbysebu: | 05 Ionawr 2026 |
|---|---|
| Cyflog: | £43,902.00 i £48,279.00 bob blwyddyn |
| Oriau: | Llawn Amser |
| Dyddiad cau: | 19 Ionawr 2026 |
| Lleoliad: | BN11 1LG |
| Gweithio o bell: | Ar y safle yn unig |
| Cwmni: | Worthing Theatres and Museum |
| Math o swydd: | Parhaol |
| Cyfeirnod swydd: |
Crynodeb
Principal Purpose of Job (role summary)
This is a senior leadership role with responsibility for shaping and delivering the organisation’s commercial growth strategy. The organisation recognises significant unrealised potential across its venues and commercial activities and seeks a Director who can unlock this potential to deliver sustainable, long-term income growth.
With the full support of the Executive, Senior Management Team, and both Trading and Charity Boards, the postholder will have genuine scope to influence strategic direction, strengthen financial resilience, and ensure commercial activity underpins the charity’s mission and long-term objectives.
The role requires a highly analytical, data-driven approach to commercial income generation, setting clear financial targets, improving profit margins, diversifying income streams, and developing new market opportunities.
Key Priorities
Develop and deliver a commercial venue hire strategy that diversifies income and achieves ambitious growth targets.
Lead strategic development of bars, concessions, and food and beverage provision across all venues, including the Museum.
Set and deliver a retail strategy to maximise gross profit.
Main Duties, Tasks and Responsibilities
Commercial Business Development
Develop and lead a forward-looking commercial growth strategy aligned with the charity’s mission and long-term financial sustainability.
Identify and develop new commercial opportunities across the organisation, with a focus on maximising the potential of buildings, spaces, and public-facing assets.
Drive growth across existing income streams (venue hire, bars, retail) while identifying and testing new, innovative revenue opportunities.
Work with the Director of Marketing & Sales to ensure market insight, audience behaviour, and competitor analysis inform commercial decision-making.
Report quarterly on commercial performance, risks, and opportunities to the Charity and Trading Subsidiary Boards.
Venue Hire
Provide strategic leadership of the venue hire function, ensuring strong pipeline development, yield management, and profitability across all hires.
Lead on business development for new hire markets including corporate events, life events, conferences, filming, and expanded Museum use.
Represent WTM externally, building senior relationships with businesses and stakeholders to strengthen reputation and generate demand.
Ensure venue usage aligns with WTM’s brand and values, working with the Head of Programming to balance commercial hire with artistic and public programming priorities.
Set pricing strategy, review and benchmark hire rates, and approve venue hire agreements, managing political or reputational risk in liaison with the Executive.
Ensure effective sales, CRM usage, client relationship management, and high standards of customer service across the hire journey, supporting the Head of Customer Experience in training the team to achieve sales-driven targets.
Work with the Head of Technical & Production to monetise technical equipment hire.
Develop commercial packages and commission rates, and develop preferred supplier arrangements.
Strategic Development - Secondary Spend
Line manage the Head of Customer Experience, providing strategic direction and oversight of bars, concessions, and retail operations.
Set and deliver a performance strategy to increase secondary spend across venues, informed by review of current provision, contracts, and working practices.
Lead development of the Museum food and beverage operating model, including contract and lease arrangements.
Work with the Head of Development to identify sponsorship opportunities linked to bars and concessions.
Set retail and merchandise strategy to meet gross profit targets, reporting progress to the Trading Directors quarterly.
Customer Experience
The Head of Customer Experience is responsible for operational delivery and reports to the Director of Commercial Growth.
Provide leadership and oversight to ensure:
Consistently high-quality customer experience for all WTM users, including visitors, audiences, hirers, partners, and artists.
Staffing models balance cost control with service quality, including consideration of volunteer roles.
Policies and procedures ensure compliance with legal, licensing, and Health & Safety requirements.
Budgets, Contract Management and Reporting
Set and monitor commercial KPIs with the Executive, ensuring strong financial controls, risk management, and clear reporting.
Work with the Director of Finance & IT to agree annual commercial targets, budgets, and forecasts.
Prepare business cases and plans for Executive and Trading Board approval as required.
Contribute to WTM’s Volunteering Strategy, identifying volunteer opportunities to support organisational growth.
Ensure best value across commercial contracts and renewals, in line with procurement policy.
Contribute to statutory reporting, including the Annual Trustee Report, and provide high-quality data to support strategic decision-making.
Key Holder
Be a key holder and on call should issues occur out of hours.
The post holder will be required to undertake such other duties as may be required within the grade and competence of the postholder. Therefore, the list of duties in this job description should not be regarded as exclusive or exhaustive.
Please note duties will be set out in this job description but please note that WTM reserves the right to update the job description, from time to time, to reflect changes in, or to, the role. The post holder will be consulted about any proposed changes. Significant permanent changes in duties and responsibilities will require agreed revisions to be made to this job description.
This is a senior leadership role with responsibility for shaping and delivering the organisation’s commercial growth strategy. The organisation recognises significant unrealised potential across its venues and commercial activities and seeks a Director who can unlock this potential to deliver sustainable, long-term income growth.
With the full support of the Executive, Senior Management Team, and both Trading and Charity Boards, the postholder will have genuine scope to influence strategic direction, strengthen financial resilience, and ensure commercial activity underpins the charity’s mission and long-term objectives.
The role requires a highly analytical, data-driven approach to commercial income generation, setting clear financial targets, improving profit margins, diversifying income streams, and developing new market opportunities.
Key Priorities
Develop and deliver a commercial venue hire strategy that diversifies income and achieves ambitious growth targets.
Lead strategic development of bars, concessions, and food and beverage provision across all venues, including the Museum.
Set and deliver a retail strategy to maximise gross profit.
Main Duties, Tasks and Responsibilities
Commercial Business Development
Develop and lead a forward-looking commercial growth strategy aligned with the charity’s mission and long-term financial sustainability.
Identify and develop new commercial opportunities across the organisation, with a focus on maximising the potential of buildings, spaces, and public-facing assets.
Drive growth across existing income streams (venue hire, bars, retail) while identifying and testing new, innovative revenue opportunities.
Work with the Director of Marketing & Sales to ensure market insight, audience behaviour, and competitor analysis inform commercial decision-making.
Report quarterly on commercial performance, risks, and opportunities to the Charity and Trading Subsidiary Boards.
Venue Hire
Provide strategic leadership of the venue hire function, ensuring strong pipeline development, yield management, and profitability across all hires.
Lead on business development for new hire markets including corporate events, life events, conferences, filming, and expanded Museum use.
Represent WTM externally, building senior relationships with businesses and stakeholders to strengthen reputation and generate demand.
Ensure venue usage aligns with WTM’s brand and values, working with the Head of Programming to balance commercial hire with artistic and public programming priorities.
Set pricing strategy, review and benchmark hire rates, and approve venue hire agreements, managing political or reputational risk in liaison with the Executive.
Ensure effective sales, CRM usage, client relationship management, and high standards of customer service across the hire journey, supporting the Head of Customer Experience in training the team to achieve sales-driven targets.
Work with the Head of Technical & Production to monetise technical equipment hire.
Develop commercial packages and commission rates, and develop preferred supplier arrangements.
Strategic Development - Secondary Spend
Line manage the Head of Customer Experience, providing strategic direction and oversight of bars, concessions, and retail operations.
Set and deliver a performance strategy to increase secondary spend across venues, informed by review of current provision, contracts, and working practices.
Lead development of the Museum food and beverage operating model, including contract and lease arrangements.
Work with the Head of Development to identify sponsorship opportunities linked to bars and concessions.
Set retail and merchandise strategy to meet gross profit targets, reporting progress to the Trading Directors quarterly.
Customer Experience
The Head of Customer Experience is responsible for operational delivery and reports to the Director of Commercial Growth.
Provide leadership and oversight to ensure:
Consistently high-quality customer experience for all WTM users, including visitors, audiences, hirers, partners, and artists.
Staffing models balance cost control with service quality, including consideration of volunteer roles.
Policies and procedures ensure compliance with legal, licensing, and Health & Safety requirements.
Budgets, Contract Management and Reporting
Set and monitor commercial KPIs with the Executive, ensuring strong financial controls, risk management, and clear reporting.
Work with the Director of Finance & IT to agree annual commercial targets, budgets, and forecasts.
Prepare business cases and plans for Executive and Trading Board approval as required.
Contribute to WTM’s Volunteering Strategy, identifying volunteer opportunities to support organisational growth.
Ensure best value across commercial contracts and renewals, in line with procurement policy.
Contribute to statutory reporting, including the Annual Trustee Report, and provide high-quality data to support strategic decision-making.
Key Holder
Be a key holder and on call should issues occur out of hours.
The post holder will be required to undertake such other duties as may be required within the grade and competence of the postholder. Therefore, the list of duties in this job description should not be regarded as exclusive or exhaustive.
Please note duties will be set out in this job description but please note that WTM reserves the right to update the job description, from time to time, to reflect changes in, or to, the role. The post holder will be consulted about any proposed changes. Significant permanent changes in duties and responsibilities will require agreed revisions to be made to this job description.
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Hyderus o ran Anabledd
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