Sales and Marketing Manager - Oxford
| Dyddiad hysbysebu: | 02 Ionawr 2026 |
|---|---|
| Cyflog: | £70,000 i £75,000 bob blwyddyn |
| Oriau: | Llawn Amser |
| Dyddiad cau: | 01 Chwefror 2026 |
| Lleoliad: | OX1 |
| Gweithio o bell: | Ar y safle yn unig |
| Cwmni: | Purosearch |
| Math o swydd: | Parhaol |
| Cyfeirnod swydd: | JOB-56584-20726 |
Crynodeb
Head of Marketing & Sales
Oxfordshire
£75k + Car + Excellent Benefits
We are seeking an experienced and strategic Head of Marketing & Sales to join an organisation operating within the elderly care, care home, and nursing home sector. This is a senior leadership role with responsibility for driving occupancy, commercial performance, and brand reputation across a portfolio of care services.
You will work closely with the Chief Executive and be a key member of the Senior Management Team, helping to shape strategy within a regulated, values-led care environment.
The Role
As Head of Marketing & Sales, you will lead all marketing, sales, communications, and brand activity across the organisation. You will develop and deliver strategies that support occupancy growth, enhance reputation, and ensure services are promoted ethically and accurately to prospective residents, families, and stakeholders.
This role requires a strong understanding of the care home and nursing home market, including the needs of older people and their families, referral pathways, and local authority and private funding landscapes.
Key Responsibilities
Act as a senior leader, contributing to organisational strategy and decision-making
Lead marketing, sales, communications, and brand management across care home and nursing home services
Deliver occupancy growth, sales performance, and commercial outcomes
Develop and oversee care home–specific marketing strategies, including enquiry management, tours, and local engagement
Oversee brand, PR, digital marketing, and employer brand activity
Manage media engagement, including reactive and sensitive communications
Use data and insight to inform, monitor, and adapt marketing and sales strategies
Manage budgets and ensure effective use of resources
Lead, manage, coach, and develop a small team
Communicate effectively with residents, families, professionals, and partners
Ensure confidentiality of information, particularly in relation to residents
Uphold safeguarding responsibilities in line with Safeguarding of Vulnerable Adults (SOVA) regulations
Take responsibility for personal and team health and safety, following policies and completing required training
Undertake additional duties as required to support service delivery
Essential Skills and Experience
Proven experience leading marketing and sales within the care home, nursing home, or elderly care sector
Demonstrated success in driving care home occupancy, admissions, or commercial performance
Strong understanding of care home marketing, including private enquiries, local authority placements, and stakeholder engagement
Experience managing brand, PR, digital marketing, and employer branding
Experience managing and developing a small team
Strong budget management experience
Experience of media management, including reactive or sensitive communications
Experience working across dispersed, multi-site, customer-facing care services
Excellent written and verbal communication skills
Data-led approach to shaping and refining marketing and sales strategies
Creative problem-solving ability
High emotional intelligence, with the ability to coach, influence, and inspire others
Ability to articulate and share the experiences of residents and families through authentic storytelling
Desirable Skills and Experience
Experience working in a regulated environment
Experience within residential care, nursing care, or dementia services
The Package
Position: Head of Marketing & Sales
Reports to: Chief Executive
Location: Home-based with regular travel (2–3 days per week)
Salary and Benefits
Full-time, permanent role
£70,000 – £75,000 per annum
Company car or car allowance
Annual bonus of up to 6%
Generous annual leave entitlement
Competitive pension contribution of up to 9%
Enhanced family leave
Flexible working arrangements in line with service needs
4 weeks’ Occupational Sick Pay following successful completion of 6 months’ probation
Private medical and dental insurance
Death in service benefit (4x annual salary)
Refer-a-friend scheme paying up to £500 cash bonus per referral
If you are an experienced care home marketing leader looking to take the next step in a senior role and make a meaningful impact in elderly care, we would welcome your application.