Marketing Officer - 21.6 hours p/w (Fixed Term until December 2026)
| Dyddiad hysbysebu: | 11 Rhagfyr 2025 |
|---|---|
| Cyflog: | Heb ei nodi |
| Gwybodaeth ychwanegol am y cyflog: | £19,691.35 per annum, i.e £32,818.91 pro rata per |
| Oriau: | Rhan Amser |
| Dyddiad cau: | 09 Ionawr 2026 |
| Lleoliad: | Middleton, Lancashire, M24 6XH |
| Gweithio o bell: | Ar y safle yn unig |
| Cwmni: | eTeach UK Limited |
| Math o swydd: | Cytundeb |
| Cyfeirnod swydd: | 1523708 |
Crynodeb
The primary purpose of this role is to assist in the planning, development and delivery of the college’s student recruitment marketing service with a specific focus on driving growth in numbers of adult learner numbers on our part-time courses, Access and Higher Education programmes and on our apprenticeship pathways. The successful candidate will play a significant part in achieving marketing objectives and proactively investigating student recruitment opportunities, devising and delivering high quality, multi-channel marketing campaigns and monitoring impact. Working as an integral part of the Marketing Team, the post-holder will also be required to support the delivery of presentations to external audiences and key recruitment events to ensure that the college’s recruitment targets are met
Key Responsibilities
To produce high quality marketing collateral for marketing courses to our key audiences with particular focus on our Access and Higher Education offer for 19+, apprenticeships for adult learners and adult learning opportunities generally
To assist in generating engaging content for campaigns and for college publications
To recognise and respond quickly to student recruitment marketing opportunities
To demonstrably contribute to the planning, organisation and delivery of internal and external college events to maximise student recruitment
To plan and deliver presentations on all adult learning opportunities at Hopwood Hall College
To actively support the Head of Communications & Marketing to deliver all aspects of the College Marketing Strategy
To take an active part in all College marketing activities including updating the college website and social channels
To seek new opportunities to market the college and recruit students aged 19+
To be familiar with college learner data systems
To assist on the production of high quality marketing collateral for recruitment activities and for all courses for 19+ applicants for all study areas at all levels
To develop administrative processes to maximise efficiency, productivity and impact of the team
To act as a Brand Ambassador providing advice and guidance ensuring brand consistency on all college marketing collateral
To develop excellent relationships with internal and external stakeholders
To carry out regular benchmarking of competitor marketing activity and report on this
To work with departments across the college to proactively generate new and engaging copy
To provide a proof reading service for all collateral
To write copy and create content for different target audiences with clear call to actions
To schedule content on social channels.
To take an active interest in best practice and new and innovative ways Marketing can improve reach or service
To maintain an understanding of legislation such as GDPR
To assist in the collation and submission of reporting content
Ensure continuous development and improvement of personal professional knowledge
Any other duties of a similar level of responsibility as may be required
Skills, Knowledge and Expertise
Qualifications
Essential Criteria
Educated to a minimum of level three qualification
Minimum of level two English qualification
How Identified: Application
Desirable criteria
Educated to degree level ideally in Marketing, English or Multi-Media Journalism.
How Identified: Application
Experience
Essential Criteria
Copywriting experience/experience of undertaking projects involving significant written content
Experience of organising and delivering events
Experience of presenting to diverse audiences
Experience of creating excellent content for social channels
Experience of designing promotional materials for a variety of digital and physical channels
Photography and videography experience
Ability to build and maintain productive working relationships with internal and external contacts
Excellent verbal and written communication skills
Written English to publication standard
Experience of developing, implementing, and evaluating marketing and/or student recruitment plans, preferably in an education context
How Identified: Application/Interview
Specialist Knowledge
Essential Criteria
Knowledge of the issues affecting adults in education
Knowledge and understanding of the college business (e.g. structure, curriculum)
Ability to work with learners of all ages and understand the issues facing different groups of learners
Good knowledge of social media channels and of multi-channel marketing techniques
How Identified: Application/Interview
IT Skills
Essential Criteria
Advanced user of Microsoft applications
Ability to use technology to generate information and improve efficiency
Familiarity with content management systems
How Identified: Application/Interview
Key Responsibilities
To produce high quality marketing collateral for marketing courses to our key audiences with particular focus on our Access and Higher Education offer for 19+, apprenticeships for adult learners and adult learning opportunities generally
To assist in generating engaging content for campaigns and for college publications
To recognise and respond quickly to student recruitment marketing opportunities
To demonstrably contribute to the planning, organisation and delivery of internal and external college events to maximise student recruitment
To plan and deliver presentations on all adult learning opportunities at Hopwood Hall College
To actively support the Head of Communications & Marketing to deliver all aspects of the College Marketing Strategy
To take an active part in all College marketing activities including updating the college website and social channels
To seek new opportunities to market the college and recruit students aged 19+
To be familiar with college learner data systems
To assist on the production of high quality marketing collateral for recruitment activities and for all courses for 19+ applicants for all study areas at all levels
To develop administrative processes to maximise efficiency, productivity and impact of the team
To act as a Brand Ambassador providing advice and guidance ensuring brand consistency on all college marketing collateral
To develop excellent relationships with internal and external stakeholders
To carry out regular benchmarking of competitor marketing activity and report on this
To work with departments across the college to proactively generate new and engaging copy
To provide a proof reading service for all collateral
To write copy and create content for different target audiences with clear call to actions
To schedule content on social channels.
To take an active interest in best practice and new and innovative ways Marketing can improve reach or service
To maintain an understanding of legislation such as GDPR
To assist in the collation and submission of reporting content
Ensure continuous development and improvement of personal professional knowledge
Any other duties of a similar level of responsibility as may be required
Skills, Knowledge and Expertise
Qualifications
Essential Criteria
Educated to a minimum of level three qualification
Minimum of level two English qualification
How Identified: Application
Desirable criteria
Educated to degree level ideally in Marketing, English or Multi-Media Journalism.
How Identified: Application
Experience
Essential Criteria
Copywriting experience/experience of undertaking projects involving significant written content
Experience of organising and delivering events
Experience of presenting to diverse audiences
Experience of creating excellent content for social channels
Experience of designing promotional materials for a variety of digital and physical channels
Photography and videography experience
Ability to build and maintain productive working relationships with internal and external contacts
Excellent verbal and written communication skills
Written English to publication standard
Experience of developing, implementing, and evaluating marketing and/or student recruitment plans, preferably in an education context
How Identified: Application/Interview
Specialist Knowledge
Essential Criteria
Knowledge of the issues affecting adults in education
Knowledge and understanding of the college business (e.g. structure, curriculum)
Ability to work with learners of all ages and understand the issues facing different groups of learners
Good knowledge of social media channels and of multi-channel marketing techniques
How Identified: Application/Interview
IT Skills
Essential Criteria
Advanced user of Microsoft applications
Ability to use technology to generate information and improve efficiency
Familiarity with content management systems
How Identified: Application/Interview