Content Marketing Executive
| Dyddiad hysbysebu: | 10 Rhagfyr 2025 |
|---|---|
| Cyflog: | £30,000 bob blwyddyn |
| Oriau: | Llawn Amser |
| Dyddiad cau: | 31 Rhagfyr 2025 |
| Lleoliad: | RM7 9BQ |
| Gweithio o bell: | Ar y safle yn unig |
| Cwmni: | Boutique Care Homes |
| Math o swydd: | Parhaol |
| Cyfeirnod swydd: | 298176JCP |
Crynodeb
Join our team as a Content Marketing Executive at Boutique Care Homes!
Location: Hybrid (Head Office, Home-Based, and Care Home Visits)
Reports to: Director of Sales & Marketing
About the Role
This is a creatively rich, hands-on role for a confident storyteller and content creator who thrives on purposeful, emotionally resonant marketing.
As our Content Marketing Executive, you'll be the creative engine behind our brand presence, crafting compelling narratives that showcase the heart of our care homes, celebrate our residents and teams, and connect meaningfully with families during one of life's most important decisions.
With a strong focus on copywriting, content creation, social media, PR, and design, this role is ideal for someone who loves turning real human stories into standout creative assets across digital and print channels. You'll leverage modern AI tools to work efficiently and creatively, while maintaining the authentic, personal touch that defines our brand.
Key Responsibilities
Content Creation & Copywriting
Write emotionally engaging, on-brand copy for blog posts, press releases, web pages, internal newsletters, award submissions, and printed materials
Lead copywriting for paid and organic campaigns across Meta (Facebook/Instagram) and partner platforms
Collaborate with care home teams to identify heartwarming, impactful resident and staff stories and transform them into high-quality written and visual content
Develop thought leadership content focused on health, social care, and wellbeing, including blogs, fact sheets, videos, and podcasts
Social Media & Community Engagement
Act as the social media specialist, supporting care homes to create and publish engaging, authentic content that builds community connection
Develop content calendars aligned with campaigns, local events, and care home milestones
Monitor and respond to engagement, fostering positive relationships with followers and families
Identify opportunities for user-generated content and community storytelling
Design & Visual Marketing
Create on-brand visual assets using Canva for social media, posters, brochures, event materials, and digital ads
Maintain brand consistency and visual excellence across all platforms
Develop fresh content formats (carousels, reels, infographics, quote cards) that stand out and drive engagement
AI-Powered Content & Efficiency
PR & Media Relations
Write and distribute press releases to local and trade media for new openings, awards, events, and human interest stories
Build and maintain media contact lists and nurture relationships with local journalists and community partners
Support award entry preparation, showcasing our excellence and innovation in care
Identify PR opportunities that elevate brand reputation and local visibility
Campaign Planning & Execution
Support the Director of Sales & Marketing in planning and executing integrated campaigns across digital channels
Use scheduling and publishing tools (Meta Business Suite, Mailchimp, WordPress) to manage content distribution
Coordinate campaign messaging and assets to align with business goals, occupancy targets, and new home openings
Performance Tracking & Reporting
Monitor campaign and content performance using Meta Insights, Google Analytics, and Mailchimp
Produce performance reports covering reach, engagement, CTR, conversions, and content ROI
Provide data-driven recommendations to optimize future campaigns and content strategies
Essential Skills & Experience
Must-Have:
Exceptional writing and storytelling skills with a strong portfolio demonstrating copywriting, content creation, or journalism experience
Proven ability to write with empathy, authenticity, and emotional intelligence, especially for sensitive or human-centered topics
Experience using Canva (or similar design tools) to create professional branded assets
Working knowledge of AI tools for marketing (e.g., ChatGPT, Perplexity, NotebookLM, Canva AI)
Hands-on experience with email marketing platforms (Mailchimp or similar) and social media scheduling tools (Meta Business Suite, etc.)
Comfortable working in WordPress or similar CMS platforms
Excellent attention to detail, creative flair, and visual storytelling instincts
Strong organizational skills with the ability to manage multiple projects, deadlines, and priorities independently
Confident communicator who can liaise with care home teams, families, and external partners
Desirable:
Previous experience in health, social care, hospitality, or purpose-driven sectors
Understanding of the care-seeking journey and the emotional decision-making process families go through
Familiarity with care sector platforms such as Lottie, Autumna, or carehome.co.uk
Knowledge of SEO best practices, paid social media, or campaign analytics
Experience with video content creation or editing
Tools You'll Use Daily
AI & Research: OpenAI (ChatGPT), Perplexity, NotebookLM, DOJO AI
Design: Canva Pro
Scheduling & Email: Meta Business Suite, Mailchimp
CMS & Analytics: WordPress, DOJO AI
CRM & Listings: FoundCRM, Lottie, carehome.co.uk, Autumna
What success Looks Like
Consistent, high-quality content output across channels that reflects BCH's brand voice and values
Increased social media engagement and follower growth across care home pages
Regular positive media coverage and PR placements in local and trade media
Improved campaign performance metrics (CTR, engagement, conversions) quarter-over-quarter
Strong collaboration with care home teams resulting in authentic, resident-centred storytelling
Efficient use of AI tools to maintain quality while increasing content velocity
Location: Hybrid (Head Office, Home-Based, and Care Home Visits)
Reports to: Director of Sales & Marketing
About the Role
This is a creatively rich, hands-on role for a confident storyteller and content creator who thrives on purposeful, emotionally resonant marketing.
As our Content Marketing Executive, you'll be the creative engine behind our brand presence, crafting compelling narratives that showcase the heart of our care homes, celebrate our residents and teams, and connect meaningfully with families during one of life's most important decisions.
With a strong focus on copywriting, content creation, social media, PR, and design, this role is ideal for someone who loves turning real human stories into standout creative assets across digital and print channels. You'll leverage modern AI tools to work efficiently and creatively, while maintaining the authentic, personal touch that defines our brand.
Key Responsibilities
Content Creation & Copywriting
Write emotionally engaging, on-brand copy for blog posts, press releases, web pages, internal newsletters, award submissions, and printed materials
Lead copywriting for paid and organic campaigns across Meta (Facebook/Instagram) and partner platforms
Collaborate with care home teams to identify heartwarming, impactful resident and staff stories and transform them into high-quality written and visual content
Develop thought leadership content focused on health, social care, and wellbeing, including blogs, fact sheets, videos, and podcasts
Social Media & Community Engagement
Act as the social media specialist, supporting care homes to create and publish engaging, authentic content that builds community connection
Develop content calendars aligned with campaigns, local events, and care home milestones
Monitor and respond to engagement, fostering positive relationships with followers and families
Identify opportunities for user-generated content and community storytelling
Design & Visual Marketing
Create on-brand visual assets using Canva for social media, posters, brochures, event materials, and digital ads
Maintain brand consistency and visual excellence across all platforms
Develop fresh content formats (carousels, reels, infographics, quote cards) that stand out and drive engagement
AI-Powered Content & Efficiency
PR & Media Relations
Write and distribute press releases to local and trade media for new openings, awards, events, and human interest stories
Build and maintain media contact lists and nurture relationships with local journalists and community partners
Support award entry preparation, showcasing our excellence and innovation in care
Identify PR opportunities that elevate brand reputation and local visibility
Campaign Planning & Execution
Support the Director of Sales & Marketing in planning and executing integrated campaigns across digital channels
Use scheduling and publishing tools (Meta Business Suite, Mailchimp, WordPress) to manage content distribution
Coordinate campaign messaging and assets to align with business goals, occupancy targets, and new home openings
Performance Tracking & Reporting
Monitor campaign and content performance using Meta Insights, Google Analytics, and Mailchimp
Produce performance reports covering reach, engagement, CTR, conversions, and content ROI
Provide data-driven recommendations to optimize future campaigns and content strategies
Essential Skills & Experience
Must-Have:
Exceptional writing and storytelling skills with a strong portfolio demonstrating copywriting, content creation, or journalism experience
Proven ability to write with empathy, authenticity, and emotional intelligence, especially for sensitive or human-centered topics
Experience using Canva (or similar design tools) to create professional branded assets
Working knowledge of AI tools for marketing (e.g., ChatGPT, Perplexity, NotebookLM, Canva AI)
Hands-on experience with email marketing platforms (Mailchimp or similar) and social media scheduling tools (Meta Business Suite, etc.)
Comfortable working in WordPress or similar CMS platforms
Excellent attention to detail, creative flair, and visual storytelling instincts
Strong organizational skills with the ability to manage multiple projects, deadlines, and priorities independently
Confident communicator who can liaise with care home teams, families, and external partners
Desirable:
Previous experience in health, social care, hospitality, or purpose-driven sectors
Understanding of the care-seeking journey and the emotional decision-making process families go through
Familiarity with care sector platforms such as Lottie, Autumna, or carehome.co.uk
Knowledge of SEO best practices, paid social media, or campaign analytics
Experience with video content creation or editing
Tools You'll Use Daily
AI & Research: OpenAI (ChatGPT), Perplexity, NotebookLM, DOJO AI
Design: Canva Pro
Scheduling & Email: Meta Business Suite, Mailchimp
CMS & Analytics: WordPress, DOJO AI
CRM & Listings: FoundCRM, Lottie, carehome.co.uk, Autumna
What success Looks Like
Consistent, high-quality content output across channels that reflects BCH's brand voice and values
Increased social media engagement and follower growth across care home pages
Regular positive media coverage and PR placements in local and trade media
Improved campaign performance metrics (CTR, engagement, conversions) quarter-over-quarter
Strong collaboration with care home teams resulting in authentic, resident-centred storytelling
Efficient use of AI tools to maintain quality while increasing content velocity