Senior Marketing Manager - Citizen Services
| Dyddiad hysbysebu: | 17 Medi 2025 |
|---|---|
| Cyflog: | Heb ei nodi |
| Gwybodaeth ychwanegol am y cyflog: | £55000-65000 per annum |
| Oriau: | Llawn Amser |
| Dyddiad cau: | 01 Hydref 2025 |
| Lleoliad: | Flexible, . |
| Cwmni: | Serco Limited |
| Math o swydd: | Parhaol |
| Cyfeirnod swydd: | 304652-43658189 |
Crynodeb
Meaningful and vital work: In this position, your work is vital to the business, in terms of decisions and growth. You will gain a world of opportunity working for a globally operating business delivering essential services across 5 vital sectors, personal growth, achievement and development won’t be hard to find. You'll also work with great people. You’ll find yourself working in a highly motivated, supportive environment where no two days are the same, with experienced colleagues who strive for excellence.
Senior Marketing Manager – Citizen Services Hybrid – Attached to our Solihull or London office with some travel Full Time, Permanent Band 3 / £55,000
- £65,000 (dependent on experience)
At Serco, we’re dedicated to delivering essential public services with heart and precision. Our Citizen Services Business Unit is at the core of this mission – and now, we’re looking for a Senior Marketing Manager to drive ambitious growth through smart, proactive, and insight-led marketing.
If you're a hands-on marketing leader with a strong background in lead generation, demand generation, and digital-first campaigns
- and you're ready to roll up your sleeves to make things happen
- we want to hear from you.
About the role:
As a senior member of the UK&E Marketing & Communications Team, you’ll lead and own the external marketing strategy for Citizen Services. Reporting to the Head of Marketing, and working closely with the Growth Director, this is a high-impact role where your work will directly drive pipeline growth, brand awareness, and customer engagement.
As part of this you’ll:
· Lead strategy and execution of all marketing and demand generation efforts across organic and paid media.
· Design and deliver high-impact, measurable campaigns – from brand awareness to account-based marketing (ABM).
· Be the go-to expert for digital lead generation: SEO, programmatic advertising, email marketing, automation, social.
· Translate customer journeys and insights into compelling campaigns that drive real business results.
· Take ownership of brand positioning, messaging and value propositions across multiple audiences and verticals.
· Measure ROI rigorously – show us (and the business) what’s working, and where to double down.
· Manage and mentor a small team, while rolling up your sleeves to get stuck into delivery.
· Lead the creation of compelling and engaging external-facing content and events to engage current and future customers.
· Own and manage marketing budgets, external agencies and suppliers.
What you’ll need to do the role:
· Significant experience in B2B2C or B2B marketing, ideally in complex, high-value service environments.
· Proven experience leading digital-first lead generation campaigns that drive revenue or sales-qualified leads.
· Confidence in marketing automation, CRM, paid media, and data-driven decision-making.
· Strong ability to translate complex customer journeys into smart marketing campaigns.
· Exceptional copywriting, storytelling and content creation skills.
· Demonstrated ability to measure ROI and show impact on growth.
· Experience managing teams and collaborating across business development, bids, solutions and comms functions.
· High energy, proactive mindset, and ability to work autonomously.
· A desire to get stuck in, make things happen, and own your domain.
Why Serco:
Meaningful and vital work: In this position, your work is vital to the business, in terms of decisions and growth. You will gain a world of opportunity working for a globally operating business delivering essential services across 5 vital sectors, personal growth, achievement and development won’t be hard to find. You'll also work with great people. You’ll find yourself working in a highly motivated, supportive environment where no two days are the same, with experienced colleagues who strive for excellence.
What we offer:
- Company car
- Private healthcare
- Bonus scheme of 5% on target and 10% exceeding targets
- Flexible working considered
- Pension – 6%
- Employee Assistance Programme
- Chance to contribute to innovation in the public services
- A company passionate about diversity and inclusion
Senior Marketing Manager – Citizen Services Hybrid – Attached to our Solihull or London office with some travel Full Time, Permanent Band 3 / £55,000
- £65,000 (dependent on experience)
At Serco, we’re dedicated to delivering essential public services with heart and precision. Our Citizen Services Business Unit is at the core of this mission – and now, we’re looking for a Senior Marketing Manager to drive ambitious growth through smart, proactive, and insight-led marketing.
If you're a hands-on marketing leader with a strong background in lead generation, demand generation, and digital-first campaigns
- and you're ready to roll up your sleeves to make things happen
- we want to hear from you.
About the role:
As a senior member of the UK&E Marketing & Communications Team, you’ll lead and own the external marketing strategy for Citizen Services. Reporting to the Head of Marketing, and working closely with the Growth Director, this is a high-impact role where your work will directly drive pipeline growth, brand awareness, and customer engagement.
As part of this you’ll:
· Lead strategy and execution of all marketing and demand generation efforts across organic and paid media.
· Design and deliver high-impact, measurable campaigns – from brand awareness to account-based marketing (ABM).
· Be the go-to expert for digital lead generation: SEO, programmatic advertising, email marketing, automation, social.
· Translate customer journeys and insights into compelling campaigns that drive real business results.
· Take ownership of brand positioning, messaging and value propositions across multiple audiences and verticals.
· Measure ROI rigorously – show us (and the business) what’s working, and where to double down.
· Manage and mentor a small team, while rolling up your sleeves to get stuck into delivery.
· Lead the creation of compelling and engaging external-facing content and events to engage current and future customers.
· Own and manage marketing budgets, external agencies and suppliers.
What you’ll need to do the role:
· Significant experience in B2B2C or B2B marketing, ideally in complex, high-value service environments.
· Proven experience leading digital-first lead generation campaigns that drive revenue or sales-qualified leads.
· Confidence in marketing automation, CRM, paid media, and data-driven decision-making.
· Strong ability to translate complex customer journeys into smart marketing campaigns.
· Exceptional copywriting, storytelling and content creation skills.
· Demonstrated ability to measure ROI and show impact on growth.
· Experience managing teams and collaborating across business development, bids, solutions and comms functions.
· High energy, proactive mindset, and ability to work autonomously.
· A desire to get stuck in, make things happen, and own your domain.
Why Serco:
Meaningful and vital work: In this position, your work is vital to the business, in terms of decisions and growth. You will gain a world of opportunity working for a globally operating business delivering essential services across 5 vital sectors, personal growth, achievement and development won’t be hard to find. You'll also work with great people. You’ll find yourself working in a highly motivated, supportive environment where no two days are the same, with experienced colleagues who strive for excellence.
What we offer:
- Company car
- Private healthcare
- Bonus scheme of 5% on target and 10% exceeding targets
- Flexible working considered
- Pension – 6%
- Employee Assistance Programme
- Chance to contribute to innovation in the public services
- A company passionate about diversity and inclusion
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