Senior Marketing Manager - Defence
| Posting date: | 17 September 2025 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | £55000-65000 per annum |
| Hours: | Full time |
| Closing date: | 01 October 2025 |
| Location: | Flexible, . |
| Company: | Serco Limited |
| Job type: | Permanent |
| Job reference: | 304712-43658173 |
Summary
Meaningful and vital work: In this position, your work is vital to the business, in terms of decisions and growth. You will gain a world of opportunity working for a globally operating business delivering essential services across 5 vital sectors, personal growth, achievement and development won’t be hard to find. You'll also work with great people. You’ll find yourself working in a highly motivated, supportive environment where no two days are the same, with experienced colleagues who strive for excellence.
Senior Marketing Manager – Defence Hybrid – Attached to our Solihull or London office with some travel Full Time, Permanent Band 3 / £55,000
- £65,000 (dependent on experience)
At Serco, we are proud to deliver critical public services every day
- from training future military leaders to managing aviation operations and supporting fire and rescue capabilities. Behind this essential work is a dedicated marketing team working hard to tell our story, showcase our impact, and drive meaningful business growth.
We're now looking for a Senior Marketing Manager with proven B2B/B2G experience to join our team and help elevate our Defence propositions through high-impact marketing strategies and campaigns. If you're a strategic thinker with a hands-on approach, and you're not afraid to roll up your sleeves, own campaigns end-to-end, and deliver measurable results – we want to hear from you.
About the role:
This is a high-impact, visible role. You'll lead and deliver integrated, multi-channel marketing campaigns that support our Defence business growth goals. You’ll be responsible for messaging, brand development, lead generation, and strategic campaign management.
You’ll work closely with senior stakeholders across Serco UK & Europe to deliver campaigns that resonate with government audiences and prospective clients.
As part of this you’ll:
· Develop and implement integrated marketing strategies across the Defence business unit as well as Fire, Aviation (including IFTC), and Defence Training to drive awareness and growth.
· Lead the creation, refresh, and embedding of brand identities, including overseeing website development with agency partners.
· Plan and deliver multi-channel campaigns to launch new services and propositions into target markets.
· Produce high-quality collateral such as case studies, videos, blogs, and thought leadership to support campaigns and bids.
· Create clear, compelling messaging frameworks and value propositions aligned to audience needs.
· Manage budgets and external agency relationships effectively to maximise ROI.
· Lead or support the planning and delivery of events and exhibitions.
· Maintain and update marketing content across websites and digital channels.
· Manage a Marketing Executive
· Mentor junior team members and contribute to the development of team capability.
What you’ll need to do the role:
· Extensive experience in B2B or B2G marketing, preferably within Defence or other government-facing sectors.
· Proven track record in campaign management, brand strategy, and lead generation in complex, matrixed organisations.
· Strong understanding of the MOD, bidding environments, and government procurement.
· Confident in using digital tools and platforms (email automation, paid & organic social, SEO/PPC, CMS).
· Exceptional communication skills – you know how to craft compelling messaging and produce high-quality marketing outputs.
· Experience with budget management, agency oversight, and stakeholder engagement.
· Able to balance strategic thinking with hands-on delivery.
· Energetic, proactive, curious, and collaborative – someone who thrives on momentum and making an impact.
Why Serco:
Meaningful and vital work: In this position, your work is vital to the business, in terms of decisions and growth. You will gain a world of opportunity working for a globally operating business delivering essential services across 5 vital sectors, personal growth, achievement and development won’t be hard to find. You'll also work with great people. You’ll find yourself working in a highly motivated, supportive environment where no two days are the same, with experienced colleagues who strive for excellence.
What we offer:
- Company car
- Private healthcare
- Bonus scheme of 5% on target and 10% exceeding targets
- Flexible working considered
- Pension – 6%
- Employee Assistance Programme
- Chance to contribute to innovation in the public services
- A company passionate about diversity and inclusion
Senior Marketing Manager – Defence Hybrid – Attached to our Solihull or London office with some travel Full Time, Permanent Band 3 / £55,000
- £65,000 (dependent on experience)
At Serco, we are proud to deliver critical public services every day
- from training future military leaders to managing aviation operations and supporting fire and rescue capabilities. Behind this essential work is a dedicated marketing team working hard to tell our story, showcase our impact, and drive meaningful business growth.
We're now looking for a Senior Marketing Manager with proven B2B/B2G experience to join our team and help elevate our Defence propositions through high-impact marketing strategies and campaigns. If you're a strategic thinker with a hands-on approach, and you're not afraid to roll up your sleeves, own campaigns end-to-end, and deliver measurable results – we want to hear from you.
About the role:
This is a high-impact, visible role. You'll lead and deliver integrated, multi-channel marketing campaigns that support our Defence business growth goals. You’ll be responsible for messaging, brand development, lead generation, and strategic campaign management.
You’ll work closely with senior stakeholders across Serco UK & Europe to deliver campaigns that resonate with government audiences and prospective clients.
As part of this you’ll:
· Develop and implement integrated marketing strategies across the Defence business unit as well as Fire, Aviation (including IFTC), and Defence Training to drive awareness and growth.
· Lead the creation, refresh, and embedding of brand identities, including overseeing website development with agency partners.
· Plan and deliver multi-channel campaigns to launch new services and propositions into target markets.
· Produce high-quality collateral such as case studies, videos, blogs, and thought leadership to support campaigns and bids.
· Create clear, compelling messaging frameworks and value propositions aligned to audience needs.
· Manage budgets and external agency relationships effectively to maximise ROI.
· Lead or support the planning and delivery of events and exhibitions.
· Maintain and update marketing content across websites and digital channels.
· Manage a Marketing Executive
· Mentor junior team members and contribute to the development of team capability.
What you’ll need to do the role:
· Extensive experience in B2B or B2G marketing, preferably within Defence or other government-facing sectors.
· Proven track record in campaign management, brand strategy, and lead generation in complex, matrixed organisations.
· Strong understanding of the MOD, bidding environments, and government procurement.
· Confident in using digital tools and platforms (email automation, paid & organic social, SEO/PPC, CMS).
· Exceptional communication skills – you know how to craft compelling messaging and produce high-quality marketing outputs.
· Experience with budget management, agency oversight, and stakeholder engagement.
· Able to balance strategic thinking with hands-on delivery.
· Energetic, proactive, curious, and collaborative – someone who thrives on momentum and making an impact.
Why Serco:
Meaningful and vital work: In this position, your work is vital to the business, in terms of decisions and growth. You will gain a world of opportunity working for a globally operating business delivering essential services across 5 vital sectors, personal growth, achievement and development won’t be hard to find. You'll also work with great people. You’ll find yourself working in a highly motivated, supportive environment where no two days are the same, with experienced colleagues who strive for excellence.
What we offer:
- Company car
- Private healthcare
- Bonus scheme of 5% on target and 10% exceeding targets
- Flexible working considered
- Pension – 6%
- Employee Assistance Programme
- Chance to contribute to innovation in the public services
- A company passionate about diversity and inclusion
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.