Director of Marketing
| Dyddiad hysbysebu: | 08 Medi 2025 |
|---|---|
| Cyflog: | Heb ei nodi |
| Gwybodaeth ychwanegol am y cyflog: | Competitive Salary and excellent company Benefits and perks |
| Oriau: | Llawn Amser |
| Dyddiad cau: | 08 Hydref 2025 |
| Lleoliad: | EH11 4DH |
| Cwmni: | Apex Hotels |
| Math o swydd: | Parhaol |
| Cyfeirnod swydd: | 470e15db661946ffa773 |
Crynodeb
Join an ambitious hospitality brand
At Apex Hotels, we’re entering an exciting new chapter and we’re looking for a visionary Group Director of Marketing to drive our brand forward. This an opportunity to champion transformation, elevate our brand, and make your mark across a growing portfolio of 8 stylish, city-centre hotels.
You’ll be at the heart of setting the direction of our marketing future, whilst leading a talented team and collaborating across the business to deliver creative, data-driven campaigns that inspire guests and drive commercial success.
What you’ll be doing:
As Group Director of Marketing, you’ll lead the Marketing department and collaborate with key stakeholders within a dynamic environment with a focus on driving revenue growth and profitability, increasing brand visibility and enhancing the guest experience.
You will be responsible for developing, executing, delivering, and optimising comprehensive and effective marketing strategies for Apex Hotels and its sub brands. You will utilise different revenue streams, channels and segments aligned to the tactical objectives, goals, and overall vision for the group.
- Overall responsibility for a team of 11, across the marketing mix including brand, content, campaigns, digital, design, social and public relations
- Accountable for marketing rooms, food and beverage, conference and events, spa and gift voucher revenue streams
- To act as the brand custodian, enforcing the brand image at all times and overseeing positioning, ensuring consistency across all marketing channels, materials, and guest touchpoints. Enhancing brand awareness and brand loyalty through targeted initiatives
- Utilising data analytics to measure the performance of marketing initiatives, identify areas for improvement, and make data-driven decisions to optimise marketing campaigns and improve ROI/ROAS
About you:
- Preferable and proven experience in a senior marketing role within the hotel or hospitality industry
- A strategic thinker with a strong background in hospitality marketing, digital marketing, and brand management with a marketing-based qualification or degree
- Proven expertise in marketing leadership in a complex digital and dynamic environment with excellent team management skills
- Track record in marketing, managing successful teams and achieving targets.
- Strong understanding of digital marketing techniques and tools
- Creative and innovative thinker with a genuine desire to deliver excellent customer experience through innovative and unique travel marketing campaigns (digital & traditional)
- Flexibility to adapt to changing market trends and business needs.
- Ability to manage multiple projects, organise and prioritise.
- Numerate and analytical with the ability to produce reports and derive valuable insights and analysis.
- Experience using a CRM for reporting, research, insight and loyalty/recognition to optimise repeat/recency and direct bookings.
Why join Apex Hotels?
You’ll work with great people, enjoy your time at work, develop new networks and of course you’ll also receive a competitive rate of pay and a generous range of employee benefits which includes:
- 35 days holiday
- Training and development from day one
- Employee events and celebrations
- Inhouse company interactive employee communication APP
- Entry to our state-of-the-art gym and pools
- Access to an external Employee Assistance Programme
- Financial Wellbeing App Wagestream, allowing you the flexibility to get paid earlier than your normal monthly pay date.
- £200 referral bonus when your friends or family join the team.
Following your first successful 3 months, you’ll also receive...
- Access to our discounts and wellbeing platform “Treat Yourself Here”, unlocking savings and experiences for you and your family.
- Involvement in our employee recognition schemes
- Long service recognition
- Probation pass and annual anniversary complimentary guest experience overnight stay and dinner for two
- 50% discount in our restaurants
- Cycle to Work Scheme
- Discounted room rates for employees, friends, and family
- Spa treatments and product discounts
- Life Assurance cover