Senior Digital and Social Media Insights Manager
Dyddiad hysbysebu: | 26 Mehefin 2025 |
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Cyflog: | £41,156 i £48,817 bob blwyddyn |
Gwybodaeth ychwanegol am y cyflog: | National: £41,156 - £45,112 London: £44,942 - £48,817 |
Oriau: | Llawn Amser |
Dyddiad cau: | 08 Gorffennaf 2025 |
Lleoliad: | London |
Cwmni: | Government Recruitment Service |
Math o swydd: | Parhaol |
Cyfeirnod swydd: | 410135/6 |
Crynodeb
This is a pivotal role at the heart of our digital communications team. You’ll turn data into insight, and insight into action — shaping how we engage audiences, optimise campaigns, and respond to the fast-moving digital landscape.
Key Responsibilities
- Lead the development and delivery of insight and evaluation strategies that span the departments’ social media channels — focusing on both organic and paid content.
- Translate complex data into clear, compelling narratives that inform decision-making at all levels.
- Work closely with marketing teams, content specialists, press colleagues and strategy teams to embed insight into planning and delivery.
- Monitor performance in real time, spotting trends, surfacing risks, and identifying opportunities to build dynamic social media content.
- Build dashboards and reports to present actionable evaluation insights.
- Provide rapid insights in response to the news agenda and social media trends, ensuring our content remains relevant and timely to all audience groups.
- Introduce insight and evaluation tools that make data accessible and actionable for non-technical or analytical colleagues.
- Champion a culture of test-and-learn, helping teams’ experiment, iterate, and improve.
- Stay ahead of platform changes, audience behaviours, and emerging tools, and advise on what they mean for digital communications in the department.
Aelod balch o'r cynllun cyflogwyr Hyderus o ran Anabledd