Marketing Manager
| Posting date: | 23 June 2025 |
|---|---|
| Salary: | £55,000 to £60,000 per year |
| Hours: | Full time |
| Closing date: | 07 July 2025 |
| Location: | Widnes, Cheshire, WA8 8FZ |
| Remote working: | On-site only |
| Company: | HR GO Recruitment |
| Job type: | Permanent |
| Job reference: | NE2306_1750676613 |
Summary
Job Specification
Position: Marketing Manager
Location: Widnes
Salary: £55,000 - £60,000 DOE
Job Type: Full-Time, Permanent
Job Overview:
The Marketing Manager will be responsible for driving measurable, sustained growth in web sales and traffic, while also overseeing the marketing team across the UK and Ireland, supporting both e-commerce and direct sales activity. This is a highly results-driven role, ideally suited to someone with a proven track record in website marketing, data analytics, and digital growth strategy, preferably within the solar or renewable energy sector.
Responsibilities:
- Develop and execute a data-driven e-commerce strategy to grow website traffic, lead conversion, and online sales.
- Oversee solar product marketing and regional expansion, especially into the Irish market, ensuring brand consistency.
- Manage digital campaigns, collaborating with external agencies on SEO, PPC, A/B testing, and CRO efforts.
- Monitor performance metrics (e.g., traffic, conversions, CAC, AOV) and provide regular reports with actionable insights.
- Align marketing with sales, stock, and seasonal trends to optimise performance.
- Drive CRM-based email marketing, audience segmentation, and automation workflows (e.g., re-engagement triggers).
- Lead digital content accuracy across platforms (website, NetSuite, etc.) and ensure alignment with campaign goals.
- Coordinate marketing calendars and project timelines with internal and external teams.
- Improve user experience by mapping digital journeys and streamlining the sales funnel.
- Stay current on solar PV marketing trends and contribute to web/system updates that impact the customer journey.
- Present marketing strategies and results to senior leadership and participate in cross-functional planning.
Skills & Requirements:
- Minimum 3 years of experience within an e-commerce or digital marketing role with proven ROI results.
- Demonstrable success in driving web traffic and increasing online conversions.
- Strong knowledge of Google Analytics, SEO/SEM strategies, and conversion rate optimisation.
- Experience with CRM systems.
- Experience working within or a strong understanding of the solar PV or renewable energy industry.
- Analytical mindset with the ability to translate data into commercial opportunities.
- Proficient in e-commerce platforms and digital sales tracking.
- Strong written, verbal communication, and presentation skills.
- Highly organised with the ability to manage multiple digital initiatives simultaneously.
- Experience in A/B testing and applying insights to improve digital performance.
If you are interested, please contact Nicola at 0151 439 3051 or email Nicola.Evans@HRGO.co.uk