CRM Manager
| Posting date: | 10 June 2025 |
|---|---|
| Salary: | £45,000 to £50,000 per year |
| Additional salary information: | £50,000 + Benefits |
| Hours: | Full time |
| Closing date: | 10 July 2025 |
| Location: | London, London, WC2N 5DX |
| Remote working: | Hybrid - work remotely up to 3 days per week |
| Company: | Hays Specialist Recruitment |
| Job type: | Permanent |
| Job reference: | 4695574_1749568786 |
Summary
CRM Manager -to spearhead a step change in our organisation's CRM approach. This is a pivotal role where you'll shape and deliver a new customer-centric strategy, using our Consumer Value Model and audience segmentation to drive engagement, increase visits, and boost revenue across our commercial activities.
Main Duties include: -
- Lead CRM Strategy: Design and implement a CRM strategy aligned with our Audience Strategy 2025-30.
- Champion Collaboration: Work cross-functionally with Communications, Creative, Data & Insights, and Ecommerce teams to ensure brand and strategy alignment.
- Craft Customer Journeys: Develop segmented, personalised journeys that enhance the customer experience and drive campaign success.
- Data Stewardship: Ensure data accuracy, security, and compliance with GDPR and other regulations.
- Tech & Tools: Identify and implement CRM technologies to improve automation and customer experience.
- Test & Learn: Promote a culture of experimentation and data-informed decision-making.
- Measure Success: Define KPIs, track performance, and report outcomes to stakeholders.
- Lead & Inspire: Manage and develop a high-performing CRM team, fostering collaboration and innovation.
The successful candidate will be able to demonstrate the below: -
- 5+ years in digital marketing with a CRM focus.
- Proven success in developing CRM strategies that drive engagement and revenue.
- Strong experience in segmentation, campaign tracking, and data analysis.
- Senior-level experience in cultural, commercial, or related sectors.
- Demonstrated leadership and team development skills.
- Strategic thinker with a deep understanding of customer behaviour and data-driven marketing.
- Excellent communication, project management, and stakeholder engagement skills.
- Financial acumen with a track record of driving revenue and managing budgets.
- Experience working in large public sector organisations is a plus.
Please note -this role has excellent benefits, including a civil service pension and generous annual leave. If this sounds like your next challenge, please apply ASAP with an up-to-date Word version of your CV, highlighting your relevant experience. I am reviewing applications on a rolling basis and may submit them before the closing date if we find the right candidate, so don't delay! Do feel free to get in contact for more information.
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