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Email Marketing Manager

Manylion swydd
Dyddiad hysbysebu: 17 Rhagfyr 2024
Cyflog: £27,000 i £40,000 bob blwyddyn, pro rata
Oriau: Llawn Amser
Dyddiad cau: 16 Ionawr 2025
Lleoliad: Wolverhampton, West Midlands
Gweithio o bell: Hybrid - gweithio o bell hyd at 2 ddiwrnod yr wythnos
Cwmni: The Big Phone Store
Math o swydd: Parhaol
Cyfeirnod swydd:

Crynodeb

Email Marketing Manager
Wolverhampton - Hybrid
Full Time
£27,000 - £40,000

The Big Phone Store is a dynamic and growing business focused on delivering exceptional products to our customers. We are looking for a talented and experienced Email Marketing Manager to take ownership of our Klaviyo platform and lead our email & SMS marketing efforts.

We seek an Email Marketing Manager to join our team. This role will be responsible for managing and implementing our Klaviyo email marketing platform to drive customer engagement, retention and sales.

The ideal candidate will have a strong background in email marketing, marketing automation and data analysis.

Key Responsibilities:
• Manage and implement Klaviyo to execute email marketing campaigns.
• Develop and execute email marketing strategies to increase customer engagement and retention.
• Create, test, and optimize email campaigns, including welcome series, abandoned cart reminders, post-purchase follow-ups, and promotional campaigns.
• Segment and target email lists based on customer behavior, purchase history, and other criteria.
• Personalize email content to ensure relevant and engaging communication.
• Monitor and analyze campaign performance using Klaviyo’s analytics and reporting tools.
• Conduct A/B testing to continuously improve email effectiveness.
• Collaborate with the design and content teams to create compelling email templates and content.
• Stay up-to-date with email marketing best practices, trends, and regulations.

Qualifications:
• Bachelor’s degree in Marketing, Business, or a related field, preferred but not essential
• Proven experience in email marketing and marketing automation, preferably with Klaviyo.
• Strong understanding of segmentation, personalization, and data analysis.
• Proficiency in email marketing tools and platforms.
• Excellent written and verbal communication skills.
• Strong analytical skills and attention to detail.
• Ability to work independently and as part of a team.

Benefits:
• Competitive salary and benefits package.
• Opportunity to work in a fast-paced, dynamic environment.
• Professional development opportunities.
• Flexible working hours and remote work options.
• Staff discounts.
• Pension scheme.
• Team-building activities.
• Free onsite parking.
• Commitment to diversity and inclusion.
• Paid birthday leave.
• Generous holiday allowance.
• Sick pay benefits.
• Bonus structure.