Content Marketing Lead
| Posting date: | 08 November 2024 |
|---|---|
| Hours: | Part time |
| Closing date: | 08 December 2024 |
| Location: | Glasgow, Scotland |
| Remote working: | Hybrid - work remotely up to 5 days per week |
| Company: | Palisis |
| Job type: | Permanent |
| Job reference: |
Summary
We are seeking a talented and innovative Content Marketing Lead to join our dynamic team. In this role, you will be responsible for developing and executing comprehensive content marketing strategies that enhance our brand presence and engage our target audience. You will oversee the creation of high-quality content across various platforms, ensuring alignment with our marketing goals and objectives. The ideal candidate will possess a strong background in content marketing, social media, and graphic design, with a flair for creativity and a keen eye for detail.
Responsibilities
Develop and implement effective content marketing strategies to drive brand awareness and engagement.
Create, edit, and manage compelling content across multiple channels including blogs, social media, email newsletters, and websites.
Collaborate with cross-functional teams to ensure cohesive messaging and branding across all platforms.
Utilise photography and video editing skills to produce engaging visual content that complements written materials.
Monitor and analyse content performance metrics to optimise future campaigns and improve engagement rates.
Manage the content calendar to ensure timely delivery of all marketing materials.
Stay updated on industry trends and best practices in content marketing, social media marketing, and SEO.
Oversee the maintenance of the company website to ensure optimal user experience.
Qualifications
Proven experience in content marketing or a related field.
Strong skills in photography and video editing are highly desirable.
Experience with content management systems (CMS) and social media platforms.
Knowledge of graphic design principles is an advantage.
Excellent written and verbal communication skills with strong attention to detail.
Ability to work independently as well as part of a collaborative team environment.
A creative mindset with the ability to generate innovative ideas for engaging content.
Join us as we strive to elevate our brand through impactful storytelling and strategic marketing initiatives!
Responsibilities
Develop and implement effective content marketing strategies to drive brand awareness and engagement.
Create, edit, and manage compelling content across multiple channels including blogs, social media, email newsletters, and websites.
Collaborate with cross-functional teams to ensure cohesive messaging and branding across all platforms.
Utilise photography and video editing skills to produce engaging visual content that complements written materials.
Monitor and analyse content performance metrics to optimise future campaigns and improve engagement rates.
Manage the content calendar to ensure timely delivery of all marketing materials.
Stay updated on industry trends and best practices in content marketing, social media marketing, and SEO.
Oversee the maintenance of the company website to ensure optimal user experience.
Qualifications
Proven experience in content marketing or a related field.
Strong skills in photography and video editing are highly desirable.
Experience with content management systems (CMS) and social media platforms.
Knowledge of graphic design principles is an advantage.
Excellent written and verbal communication skills with strong attention to detail.
Ability to work independently as well as part of a collaborative team environment.
A creative mindset with the ability to generate innovative ideas for engaging content.
Join us as we strive to elevate our brand through impactful storytelling and strategic marketing initiatives!