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Marketing Executive - Grassroots Football (12M FTC)

Job details
Posting date: 24 August 2024
Hours: Full time
Closing date: 07 September 2024
Location: Wembley, London, HA9 0WS
Company: The Football Association
Job type: Contract
Job reference: WNSL0770_1724500745

Summary

Set the bar for greatness...

We have an exciting opportunity for an individual to join The FA as our Marketing Executive, within the Marketing Department.

Supporting the growth of grassroots football in England, with women and girls being a priority area, this role will support, co-ordinate and deliver ongoing marketing delivery with the aim to:

  • Drive awareness of grassroots football opportunities to core audiences to increase participation.
  • Support with the recruitment of programme providers to increase the number of opportunities to play in the community.
  • Influence our grassroots community audience to deliver equal opportunities for women and girls.

What will you be doing?

  • Be the marketing lead and point of contact for our grassroots community programmes.
  • Work collaboratively with our Grassroots Team to achieve programme KPIs and objectives.
  • Create and activate marketing plans to support delivery and recruitment of players and providers for our girls' casual football programmes, Squad and Wildcats.
  • Support with the development and delivery of our UEFA Women's EURO 2025 campaign activations to maximise participant recruitment within the community.
  • Work collaboratively with the Marketing Executive to drive awareness to our in-school audience of opportunities available for girls to play football in the community.
  • Manage the marketing delivery for the new FA Walking Cup, including venue branding and campaign activation around the competition to maximise exposure and drive engagement.
  • Support the Marketing Manager to activate the Women and Girls' campaign in the community space to support our equal opportunities ambition, with an objective to inspire and influence key audiences.
  • As part of the Marketing Team, support in the evolution of JustPlay, delivering a refreshed creative identity and develop a targeted approach to ensure we are being relatable to key audiences.
  • Develop and implement a participation led campaign, that showcases the breadth of playing opportunities and signposts players to FindFootball.
  • Maximise engagement in our participation programmes through the CFA network.
  • Be the brand guardian of all community programmes and develop and approve all relevant creative assets with our creative agencies.
  • Share reporting, measurement and tracking of success through marketing channels.
  • Executes additional tasks as required in order to meet FA Group changing priorities.
  • Comply with all company policies and procedures to ensure the highest standards of health, safety and wellbeing can be maintained.
  • As part of The FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

What are we looking for?

Essential for the role:

Knowledge:

  • A passion for sport that motivates and drives ambition in work output.
  • An understanding of diversity and inclusion, with a passion for equality and representing the game of football for all.
  • Ability to write marketing plans to support KPIs and can deliver to a high standard.
  • An understanding of youth trends.
  • Team player with excellent relationship-building skills.
  • A keen interest in content, brand and platform trends and best practises.
  • Takes a logical and creative approach to problem-solving.

Experience:

  • Proven experience in marketing.
  • Excellent communicator with a positive, collaborative and flexible style.
  • Experience managing a range of agencies and vendors.
  • Demonstratable experience in writing briefs that bring campaign and activation plans to life.
  • Strong project management skills, with experience in managing multiple internal and external stakeholders.
  • Experience working under pressure in a fast-paced environment, delivering work to deadlines and honouring commitments.
  • Insight led in decision-making.
  • Experience in reporting that brings campaign results and learnings to life.

Technical:

  • Familiarity with multi-channel marketing and platforms, including digital, email, social media, OOH, and content marketing.
  • A creative mindset, with the confidence to inject fresh ideas into the team and work streams.
  • Ability to manage multiple projects at once, whist maintaining high standards and reaching deadlines.
  • Excellent written English and proof-reading skills, with a strong eye for detail.
  • Ability to champion brand guidelines and be a point of contact across their areas of work.

What's in it for you?

We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

  • Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing.
  • Free, nutritious lunches, at Wembley Stadium and St. George's Park.
  • Free private medical cover.
  • A contributory pension scheme.
  • An additional Thank You days leave, volunteering days as well as 25 days annual leave.
  • A hybrid working model offering greater flexibility.

For more information on what it is like to work at The FA, please visit our FA Careers page, https://www.thefa.com/about-football-association/careers

Our Organisation

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.

The FA oversees England international teams across men's, women's, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup and Women's Adobe FA Cup, and the world-class facilities of Wembley Stadium and St. George's Park, all with a purpose to Unite the Game and Inspire the Nation.

We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary.

Your contract with The FA will specify a fixed location of Wembley Stadium or St. George's Park unless the role is advertised as a home-based contract. The contractual location of this role can be found at the top of this advert on our FA vacancy page.

The FA, For All, For You

Our equality, diversity and inclusion strategy forms an integral part of our long-term commitment to using our influence across English football to create a game free from discrimination.

https://www.thefa.com/-/media/thefacom-new/files/about-the-fa/2021/fa_a-game-for-all-strategy.ashx

A Game For All outlines three key strategic commitments - Lead the Change, Be the Change, and Inspire the Change - which will ensure tackling discrimination remains a core priority for English football for years to come.

We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.

We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.

As part of The FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.