Digital Marketing Manager
| Dyddiad hysbysebu: | 01 Gorffennaf 2024 |
|---|---|
| Cyflog: | £24,500 i £36,452 bob blwyddyn |
| Gwybodaeth ychwanegol am y cyflog: | Allowance |
| Oriau: | Llawn Amser |
| Dyddiad cau: | 22 Gorffennaf 2024 |
| Lleoliad: | Westminster, London, SW1A0AA |
| Cwmni: | House of Commons |
| Math o swydd: | Cytundeb |
| Cyfeirnod swydd: | 5607_1719844087 |
Crynodeb
House of Commons
The House of Commons is a unique and exciting place to work right at the heart of the UK's thriving democratic system.
Behind the scenes, the House of Commons Service is made up of more than 3,000 employees who support and facilitate the smooth day to day running of the House. They provide professional services to Members of Parliament, their staff, and the wider parliamentary community.
Staff Benefits
In addition to your salary, we offer an attractive range of benefits including:
- 30 days' annual leave (increasing to 35 days after first full leave year).
- Civil Service pension with an average employer contribution of 27%.
- Access to training and development.
- Flexible working.
- Interest free season ticket loan and bicycle loan.
Introduction
Participation is a bicameral team that supports both Houses, bringing the public closer to Members and the work they undertake at Parliament for the benefit of all UK citizens. We sit within the broader Chamber and Participation Team, which supports Members' legislative and scrutiny work in the House of Commons Chamber, Westminster Hall, general committees and some related select committees.
The Role
The Digital Marketing Manager sits in the Marketing team (within Strategy and Business Engagement). The Digital Marketing Manager plans and delivers advertising as part of exciting UK-wide campaigns to engage the public with UK Parliament. The successful candidate will be responsible for managing the relationship with our digital advertising agency, including the review and scrutiny of media plans, buying briefs, audience targeting and channel splits. The Digital Marketing Manager will lead on the process to re-tender for an advertising agency as we reach the end of our current contract. The role will also involve working closely with colleagues in the Parliamentary Digital Service to build evaluation, attribution and tagging for digital activity through tools such as Google Analytics 4 and Google Tag Manager.
Some of the responsibilities for this role include:
- Lead the overall digital marketing strategy to develop a target-led, data-driven approach for the Participation Team, in line with the team's overall marketing strategy.
- Manage the relationship with our digital marketing agency, including review and scrutiny of media plans, buying briefs, audience targeting and channel splits.
- Planning and monitoring of digital campaign budgets between channels, providing accurate forecasting to maximise cost efficiency.
- To work closely with colleagues in the Parliamentary Digital Service to build evaluation, attribution and tagging for digital activity through tools like Google Analytics and Google Tag Manager.
Skills and Experience
To be successful in this role you will demonstrate:
- Experience using a target-led, data-driven, approach to the planning and delivery of digital marketing while upholding the principles of equality, diversity and inclusion.
- Experience building relationships with external digital partners, whether individuals or organisations, to increase the reach of marketing activity.
- Experience using a range of analytical tools (incl. Google Analytics 4, Data Studio, Hot-Jar, Social Analytics) to evaluate the performance of digital marketing activity.
Next Steps and Additional Information
- Application Form - If you would like to apply for this role, please submit an application providing evidence against criteria 2,5 & 6 in the Job Description.
More information on the role and the full criteria can be found in the Job Description.
Please note that most job offers will be made at the minimum of the salary range, other than in exceptional circumstances.
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