Senior Digital Marketing & E-Commerce Executive
| Dyddiad hysbysebu: | 01 Gorffennaf 2024 |
|---|---|
| Cyflog: | Heb ei nodi |
| Gwybodaeth ychwanegol am y cyflog: | Competitive Salary |
| Oriau: | Llawn Amser |
| Dyddiad cau: | 31 Gorffennaf 2024 |
| Lleoliad: | LS11 8PR |
| Cwmni: | Caledonian Leisure Ltd |
| Math o swydd: | Parhaol |
| Cyfeirnod swydd: | 7d084b0903f843429fbb |
Crynodeb
We are looking for an experienced digital marketing all-rounder with a passion for paid media, particularly pay-per-click advertising.
Join our ambitious, results driven team as we drive the growth and development of our digital footprint across the Caledonian. Our industry-leading team consists of Caledonian Travel and ukbreakaways.com and our ever-growing Caledonian Hotel Collection.
Role Overview
This is a fantastic opportunity for a candidate looking for a senior role seeking ample exposure across all digital channels with a focus and ownership on PPC, a pivotal revenue channel.
You will be second in the digital team meaning you will work closely with and in support of the head of digital marketing and e-commerce as well as the wider marketing team. This is a hybrid role, with a mix of working from home and in the Leeds Head Office.
Key Job Responsibilities:
- A focus on developing, optimising and reporting on PPC campaigns for both brands, whilst managing and working closely with our paid media agency. This involves weekly, monthly and quarterly calls and meetings, strategic planning, forecasting and budgeting
- Work closely with our SEO lead and external SEO agency, on strategy and implementation. Play a lead role in our ambition to achieve an optimised omni-channel mix of paid strategy supporting organic search
- Support the head of e-commerce with strategic planning and wider reporting requirements (such as the creation of monthly reports and board packs for the Exec team)
- Work closely with the head of e-commerce with training requirements and where required support channel leads across the full mix of marketing channels (both digital and direct)
- Drive wider digital marketing projects and initiatives by working with external agencies and the internal marketing team. Opportunity to lead/support across wider paid channels including display advertising and paid social
- Contribute to website testing and development with agency support across CRO
- Support e-commerce with the maintenance of a content management system
- Support our affiliate lead with developing partnerships and affiliate network channels
- Campaign planning, management and reporting, using various tools and systems
- Working closely with other internal departments and external agencies
About you
- We are looking for a marketing and e-commerce all-rounder with a minimum of five years digital marketing experience and ideally three or more years' experience within paid media and pay-per-click advertising.
- Experience working within travel or a fast-paced B2C industry is advantageous, but it’s more important that you have a customer focussed, results driven mentality, with a forward-thinking, can-do attitude.
- The ideal candidate for this role works best within a small to medium team, enjoys a fast-paced and proactive environment and enjoys the challenge and variety of supporting various channels and team members across multiple campaigns and projects at once.
Benefits
- Hybrid working - 3 days onsite/2 days from home
- Relaxed office environment with casual attire
- Free on-site parking
- Opportunity to work in our other offices
- Staff, partner and family discounts for Caledonian Travel and ukbreakaways breaks and holidays. Plus, discounts at our Caledonian Hotel Collection
About us
You would be joining a business which excels in provision of holidays and short breaks, one of the leading holiday companies in the UK.
At Caledonian we recognise that the success of our business depends on our people and delivering a quality product. We understand that developing and supporting our people to deliver this quality is important and key to our success.
We believe in involving our people in decision-making and product improvement, we encourage all our team members to raise any suggestions or ideas to help us achieve our goals.
Your enthusiasm, contribution and commitment will be highly valued when you become a part of the wider Caledonian team.
Diversity & Inclusion
We actively promote a culture of diversity and inclusion, fostering an environment where every individual’s unique perspective and talent is valued and respected.