Sales Manager - Lottie Shaw's
| Posting date: | 16 February 2026 |
|---|---|
| Hours: | Full time |
| Closing date: | 18 March 2026 |
| Location: | HD6 4AH |
| Remote working: | On-site only |
| Company: | William Jackson Food Group |
| Job type: | Permanent |
| Job reference: | WJFRP82390-15332 |
Summary
About Lottie Shaw’s
The urge to review one of her family favourite recipes; The Yorkshire Parkin cake, a classic much-loved regional bonfire treat, led to Lottie to create her own brand…Lottie Shaw’s. Convinced once peoples tasted her authentic sticky ginger cake; a blend of oatmeal, ginger and black treacle, folk would enjoy it far & wide, all year round… and the rest as they say is history!
Crowned as the ‘Official Taste of Yorkshire’ in 2018, Lottie Shaw’s is based in Brighouse within a new 12,500 sqft state of the art bakery. Combining sustainable practices with a pride and passion for the tradition of ‘scratch baking’, Lottie Shaw’s continues to bake award-winning seriously good treats with the authentic taste of Yorkshire home baking.
Since April 2024 Lottie Shaw’s has joined the Jacksons’ and William Jackson Food Group’s family, bringing two family-run, Yorkshire businesses together. It’s an exciting time to join our craft bakery!
About the role
A new opportunity has arisen at Lottie Shaw’s for a Sales Manager to join the commercial side of the business and drive commercial growth across Specialist, Destination Retail and Corporate sales channels.
Within the role you will lead customer relationships and new business development, delivering sustainable sales and profit growth in line with our brand’s premium craft positioning. Working cross-functionally your will drive customer activity, support product ranging, optimise trade investment and ensure strong operational alignment.
You will play a key role in shaping future growth opportunities and strengthening the end-to-end customer experience.
Key role responsibilities
• Deliver the agreed KPI sales targets, to include sales and profit across core lines.
• Manage and develop existing relationships with Specialist and Destination Retail customers (e.g. Garden Centre’s, Farm Shops, Estate Shops, Visitor Centre’s, Delis) ensuring all aspects of the customers’ requirements are managed appropriately.
• Acquire and develop new customers within Specialist and Destination Retail.
• Develop Corporate Sales business, targeting a broad range of businesses such as Corporate Employee Gifting, Public Sector, Hospitality etc.
• Scope and manage the trade investment budget with clear ROI, driving sales and account visibility.
• Work in conjunction with Marketing to ensure fit for purpose POS, instore merchandising and experience and channel product ranging.
• Work closely with the site team to manage new product briefs, from initial concept stage to new product implementation, including managing internal and external stakeholders to ensure all aspects are completed and delivered on time.
• Work alongside office team and customer service to ensure reliable service and strong customer experience.
• Work with customers and the internal planning/operations functions to understand customers’ forecasts – anticipating briefs and projects – understanding seasonal and promotional activity and how this will impact on the business.
Why Lottie Shaw’s?
In return for your commitment as a Sales Manager with us you will receive:
• 6.6 weeks holiday, increasing to 7 weeks with 5 years’ continuous service.
• Stakeholder pension with generous employer contributions.
• Online benefits portal providing exclusive discounts with over 900 retailers.
• Wellbeing support including and Employee Assistance Help Line and GP access 24/7, along with online fitness classes and financial advice resources.
• Cycle to work scheme.
• Support grants available for colleagues’ children attending University.
• Grants available for Sports Teams.
• Various inter department / business social events such as dragon boat racing, football tournaments and a bake off!
Thanks for reading our job advert. We do our very best to bring to life what it's like working as part of our team. Diverse teams really are the best teams. We want everyone to feel they can be themselves at work and develop their talents to the full. All colleagues are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully.
We also know that sometimes some candidates may be put off applying for a job unless they think they can tick every box. If you are really excited about working with us and think you can do much of what we are looking for but aren't sure if you are 100% there yet... go on... why not give it a whirl? Good luck!