Audience Growth Lead - CIE and T and L
| Posting date: | 13 January 2026 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | Competitive |
| Hours: | Part time |
| Closing date: | 27 January 2026 |
| Location: | Welwyn Garden City, Hertfordshire, AL7 1GA |
| Company: | Tesco |
| Job type: | Permanent |
| Job reference: | tesco/TP/18092123/974082 |
Summary
About the role
Own the development and continuous improvement of the Customer Intelligence Engine (CIE) and Test & Learn (T&L) capability for Personalisation. Act as the key link between Tech, EA, and business teams to ensure CIE delivers actionable, scalable insights and T&L squads operate with pace, rigor, and measurable impact. Champion a culture of experimentation and customer-centricity, embedding value creation across all personalisation initiatives.
You will be responsible for
- Own the design, development, and adoption of the Customer Intelligence Engine (CIE), ensuring it delivers actionable insights and evolves with business needs
- Lead Test & Learn squads, setting clear missions, OKRs, and frameworks to drive rapid, data-driven experimentation
- Use audience insights and CIE outputs to inform prioritisation, activation, and integration of successful tests into BAU
- Build strong cross-functional partnerships and champion data enrichment to enhance customer understanding and commercial impact
You will need
- Proven expertise in designing, delivering, and scaling data-driven solutions and experimentation programs across multi-channel environments.
- Strong leadership and collaboration skills, with experience as a business owner or lead interface between Tech, Analytics, and business teams, driving cross-functional delivery.
- Deep knowledge of personalisation, CRM, and audience creation, leveraging analytics and measurement frameworks to deliver measurable value.
- Retail, loyalty, and customer program experience combined with strong understanding of experimentation best practices, incrementality, and validation concepts.
- Exceptional communication, prioritisation, and stakeholder alignment skills, simplifying complex methodologies for non-technical audiences.
What’s in it for you
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About us
Tesco has become a market leader by doing the little things that really matter for our customers and colleagues.
It’s part of what makes Tesco such a great place to work, and we’re proud to have been accredited as one of Britain’s Top Employers again this year.
We're the UK's number one retailer and we pride ourselves on offering a great shopping experience. We are passionate about our food, merchandise and services and will always try to get things right for our customers.
But did you know we also offer great job opportunities? With stores, distribution centres and offices across the UK, and a vast variety of roles, we are always looking for people who have a hunger to work with customers and colleagues across our exciting business.
We believe in treating each other with respect and giving everyone an equal opportunity to get on. It's our people that make the difference every day - helping us make a difference for our customers
Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details before your agreed start date.
For more information about us please visit www.tescoplc.com
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