Paid Search Manager - 12 month - Fixed Term Contract
| Dyddiad hysbysebu: | 20 Tachwedd 2025 |
|---|---|
| Cyflog: | Heb ei nodi |
| Gwybodaeth ychwanegol am y cyflog: | Competitive |
| Oriau: | Rhan Amser |
| Dyddiad cau: | 03 Rhagfyr 2025 |
| Lleoliad: | Welwyn Garden City, Hertfordshire, AL7 1GA |
| Cwmni: | Tesco |
| Math o swydd: | Parhaol |
| Cyfeirnod swydd: | tesco/TP/18451642/970276 |
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About the role
In this role, you will manage and optimise our PPC advertising campaigns and provide strategic direction for our agency partner to implement. You will develop, report, and analyse PPC strategies to maximise ROI, drive traffic, and increase conversions across multiple platforms. The ideal candidate has a strong analytical mindset, deep knowledge of Google Ads, Bing Ads, and a proven track record of managing high-performance PPC campaigns. If you\'re passionate about data-driven marketing, digital strategy, and performance marketing, we would love to hear from you!
You will be responsible for
- Planning, reporting, and managing, alongside our Agency Partner, PPC campaigns across Google Ads, Bing Ads, Apple Search Ads, and other platforms.
- Conducting keyword research, audience targeting, and bid strategy optimisation analysis to increase ad performance.
- Monitoring and analysing PPC campaigns and key performance metrics (CTR, CPC, CPA, ROAS, Quality Score, etc.). Roadmap tests, scope creatives, and support build landing pages to improve conversion rates.
- Optimising campaign budgets to ensure efficient ad spend and ROI maximisation.
- Tracking competitor PPC strategies and identifying growth opportunities.
- Collaborating with SEO, content, and design teams to align PPC efforts with overall digital marketing strategy.
- Generating and presenting detailed reports on campaign effectiveness and key insights to stakeholders.
- Optimise ad campaigns to improve ROAS and reduce cost-per-conversion.
- Identify negative keywords and refine targeting to improve ad relevance.
- Ensure PPC campaigns comply with Google Ads policies and platform guidelines
- Coordinate with developers to ensure proper tracking and retargeting pixel implementation.
- Stay updated with Google Ads policy changes, new ad formats, and emerging trends.
You will need
- Required Qualifications and Experience 3-5 years of experience in PPC management, digital advertising, search engine marketing (SEM), performance marketing, or a similar field.
- Strong expertise in Google Ads, Bing Ads and Apple Search Ads. Proficiency in Google Analytics and data visualisation tools.
- Hands-on experience with A/B testing, conversion optimisation, retargeting strategies, and attribution modelling.
- Knowledge of SEO principles and how pay-per-click integrates with organic search. Knowledge of ad extensions, audience segmentation, and dynamic ads.
- Strong analytical skills with the ability to interpret campaign performance data.
- Experience managing large budgets with a data-driven approach to ad spend optimisation.
What’s in it for you
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About us
Tesco has become a market leader by doing the little things that really matter for our customers and colleagues.
It’s part of what makes Tesco such a great place to work, and we’re proud to have been accredited as one of Britain’s Top Employers again this year.
We're the UK's number one retailer and we pride ourselves on offering a great shopping experience. We are passionate about our food, merchandise and services and will always try to get things right for our customers.
But did you know we also offer great job opportunities? With stores, distribution centres and offices across the UK, and a vast variety of roles, we are always looking for people who have a hunger to work with customers and colleagues across our exciting business.
We believe in treating each other with respect and giving everyone an equal opportunity to get on. It's our people that make the difference every day - helping us make a difference for our customers
Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details before your agreed start date.
For more information about us please visit www.tescoplc.com
Aelod balch o'r cynllun cyflogwyr Hyderus o ran Anabledd