Director of Fundraising, Marketing & Communications
| Dyddiad hysbysebu: | 01 Hydref 2025 |
|---|---|
| Cyflog: | £65,000 i £75,000 bob blwyddyn |
| Oriau: | Llawn Amser |
| Dyddiad cau: | 20 Hydref 2025 |
| Lleoliad: | United Kingdom |
| Gweithio o bell: | Yn gyfan gwbl o bell |
| Cwmni: | Adoption UK |
| Math o swydd: | Parhaol |
| Cyfeirnod swydd: |
Crynodeb
JOB TITLE: Director of Fundraising, Marketing & Communications
LOCATION: Flexible, with regular travel to London
RESPONSIBLE TO: Chief Executive
DIRECT REPORTS: Senior Trusts & Grants Manager, Marketing Manager, Fundraising Manager
HOURS OF WORK: Full time, 35 hours per week
DURATION: SALARY / GRADE: £65,000 to £75,000 (dependent on experience) plus benefits
TEAM SIZE: 6 FTE (with growth plans of up to 12 fte by 2030)
ABOUT ADOPTION UK
Adoption UK is the leading national voice for adoptive families. We exist to ensure that every child and young person who cannot grow up with their birth parents gets the right support at the right time – from childhood into adulthood.
DIRECTORATE PURPOSE
The Fundraising, Marketing and Communications directorate is responsible for:
• Income generation across trusts and foundations, corporates, major donors, community fundraising, public donations, and legacies, alongside relationships with commissioners and public sector funders.
• Partnership development, engaging businesses, philanthropists, trusts, and volunteers.
• Marketing of services and membership to families, adoptees, commissioners, and professionals in health, education, and social care.
• Awareness raising and thought leadership, ensuring adoption and permanence issues have a strong voice nationally.
Currently a team of six, the directorate has strong ambitions to grow in size and scope, with scope to re-imagine its structure to meet future needs.
THE ROLE
This is a career-defining opportunity to shape the future of fundraising, marketing and communications at a charity of national importance.
As Director of Fundraising, Marketing & Communications you will:
• Build unrestricted income in a competitive funding environment
• Lead the transformation of Adoption UK’s income model, scaling from £500k to £2m+ contribution (by 2030) to organisational income growth from a £4.2m baseline.
• Develop and deliver a bold, integrated fundraising, marketing, and communications strategy.
• Build Adoption UK’s brand and profile with families, adoptees, commissioners, policymakers, funders, and the wider public.
• Inspire, coach, and grow a talented team, embedding a culture of confidence, creativity, and innovation.
• Personally cultivate and steward high-value donor, corporate, and foundation relationships, working with the CEO, Board of Trustees, and ambassadors.
KEY RESPONSIBILITIES
Strategic Leadership
• Lead the design and delivery of a multi-year fundraising, marketing, and communications strategy aligned to organisational priorities.
• Act as a cultural change leader, shifting from risk-averse to confident, outward-facing engagement.
• Contribute fully to the Senior Leadership Team, influencing strategy, governance, and financial planning.
Income Growth & Diversification
• Oversee all voluntary income streams – trusts, major donors, corporates, community/public fundraising, legacies – while also strengthening public sector and commissioning relationships.
• Oversee marketing and growth of membership as a core element of income and impact.
• Deliver long-term growth targets.
• Use and promote data-driven decision-making, supporter journeys, and digital fundraising/marketing effectively.
• Design and deliver a signature annual Showcase event, alongside new products such as a Giving Circle and Corporate Club, ensuring clear ROI and upgrade potential.
• Personally lead cultivation of transformational donor and partner relationships, supported by trustees, ambassadors, and patrons.
• Identify and test new funding streams and partnerships to diversify income and reduce risk.
Marketing & Communications
• Oversee a comprehensive marketing and communications strategy covering fundraising, membership, services, training, campaigns, and advocacy.
• Ensure a compelling and consistent case for support and brand identity across all channels.
• Raise Adoption UK’s national profile with media, commissioners, professionals, and the public.
• Lead digital transformation: CRM upgrade, supporter journeys, analytics, social media, and digital marketing.
• Manage media relations and reputation, including crisis communications alongside the CEO.
Team Leadership & Culture
• Lead, inspire, and grow a team of talented and motivated individuals.
• Model authentic, adaptive, and inclusive leadership – balancing ambition with staff wellbeing.
• Act as a coach and mentor, supporting professional growth and building the next generation of leaders.
• Champion Equity, Diversity and Inclusion and embed values-led behaviours across the team and all external engagement.
• Foster cross-organisational collaboration so fundraising and marketing are understood and supported across Adoption UK.
Financial & Governance
• Lead financial planning, budgeting, and ROI analysis for the directorate.
• Report regularly to CEO and Board of Trustees on progress, opportunities, and risks.
• Lead fundraising due-diligence and reputational risk processes, with regular reporting to Trustee-led committees (e.g. Finance & Risk).
• Ensure compliance with the Fundraising Code, GDPR, charity law, and safeguarding standards.
• Embed robust CRM, data, and analytics to support continuous improvement.
External Engagement
• Act as a visible ambassador for Adoption UK with donors, corporates, trusts and foundations, policymakers, and media.
• In collaboration with the CEO and Chair, direct ambassadors and patrons to open doors, advocate, and steward transformational relationships.
• Represent Adoption UK externally at events, forums, and national platforms.
LOCATION: Flexible, with regular travel to London
RESPONSIBLE TO: Chief Executive
DIRECT REPORTS: Senior Trusts & Grants Manager, Marketing Manager, Fundraising Manager
HOURS OF WORK: Full time, 35 hours per week
DURATION: SALARY / GRADE: £65,000 to £75,000 (dependent on experience) plus benefits
TEAM SIZE: 6 FTE (with growth plans of up to 12 fte by 2030)
ABOUT ADOPTION UK
Adoption UK is the leading national voice for adoptive families. We exist to ensure that every child and young person who cannot grow up with their birth parents gets the right support at the right time – from childhood into adulthood.
DIRECTORATE PURPOSE
The Fundraising, Marketing and Communications directorate is responsible for:
• Income generation across trusts and foundations, corporates, major donors, community fundraising, public donations, and legacies, alongside relationships with commissioners and public sector funders.
• Partnership development, engaging businesses, philanthropists, trusts, and volunteers.
• Marketing of services and membership to families, adoptees, commissioners, and professionals in health, education, and social care.
• Awareness raising and thought leadership, ensuring adoption and permanence issues have a strong voice nationally.
Currently a team of six, the directorate has strong ambitions to grow in size and scope, with scope to re-imagine its structure to meet future needs.
THE ROLE
This is a career-defining opportunity to shape the future of fundraising, marketing and communications at a charity of national importance.
As Director of Fundraising, Marketing & Communications you will:
• Build unrestricted income in a competitive funding environment
• Lead the transformation of Adoption UK’s income model, scaling from £500k to £2m+ contribution (by 2030) to organisational income growth from a £4.2m baseline.
• Develop and deliver a bold, integrated fundraising, marketing, and communications strategy.
• Build Adoption UK’s brand and profile with families, adoptees, commissioners, policymakers, funders, and the wider public.
• Inspire, coach, and grow a talented team, embedding a culture of confidence, creativity, and innovation.
• Personally cultivate and steward high-value donor, corporate, and foundation relationships, working with the CEO, Board of Trustees, and ambassadors.
KEY RESPONSIBILITIES
Strategic Leadership
• Lead the design and delivery of a multi-year fundraising, marketing, and communications strategy aligned to organisational priorities.
• Act as a cultural change leader, shifting from risk-averse to confident, outward-facing engagement.
• Contribute fully to the Senior Leadership Team, influencing strategy, governance, and financial planning.
Income Growth & Diversification
• Oversee all voluntary income streams – trusts, major donors, corporates, community/public fundraising, legacies – while also strengthening public sector and commissioning relationships.
• Oversee marketing and growth of membership as a core element of income and impact.
• Deliver long-term growth targets.
• Use and promote data-driven decision-making, supporter journeys, and digital fundraising/marketing effectively.
• Design and deliver a signature annual Showcase event, alongside new products such as a Giving Circle and Corporate Club, ensuring clear ROI and upgrade potential.
• Personally lead cultivation of transformational donor and partner relationships, supported by trustees, ambassadors, and patrons.
• Identify and test new funding streams and partnerships to diversify income and reduce risk.
Marketing & Communications
• Oversee a comprehensive marketing and communications strategy covering fundraising, membership, services, training, campaigns, and advocacy.
• Ensure a compelling and consistent case for support and brand identity across all channels.
• Raise Adoption UK’s national profile with media, commissioners, professionals, and the public.
• Lead digital transformation: CRM upgrade, supporter journeys, analytics, social media, and digital marketing.
• Manage media relations and reputation, including crisis communications alongside the CEO.
Team Leadership & Culture
• Lead, inspire, and grow a team of talented and motivated individuals.
• Model authentic, adaptive, and inclusive leadership – balancing ambition with staff wellbeing.
• Act as a coach and mentor, supporting professional growth and building the next generation of leaders.
• Champion Equity, Diversity and Inclusion and embed values-led behaviours across the team and all external engagement.
• Foster cross-organisational collaboration so fundraising and marketing are understood and supported across Adoption UK.
Financial & Governance
• Lead financial planning, budgeting, and ROI analysis for the directorate.
• Report regularly to CEO and Board of Trustees on progress, opportunities, and risks.
• Lead fundraising due-diligence and reputational risk processes, with regular reporting to Trustee-led committees (e.g. Finance & Risk).
• Ensure compliance with the Fundraising Code, GDPR, charity law, and safeguarding standards.
• Embed robust CRM, data, and analytics to support continuous improvement.
External Engagement
• Act as a visible ambassador for Adoption UK with donors, corporates, trusts and foundations, policymakers, and media.
• In collaboration with the CEO and Chair, direct ambassadors and patrons to open doors, advocate, and steward transformational relationships.
• Represent Adoption UK externally at events, forums, and national platforms.
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