Digital Marketing Manager
| Dyddiad hysbysebu: | 26 Medi 2025 |
|---|---|
| Cyflog: | £30,485 bob blwyddyn |
| Oriau: | Llawn Amser |
| Dyddiad cau: | 08 Hydref 2025 |
| Lleoliad: | Swansea |
| Cwmni: | Government Recruitment Service |
| Math o swydd: | Parhaol |
| Cyfeirnod swydd: | 428047/1 |
Crynodeb
Do you have experience of analysing data, with the ability spot trends and issues?
Would you love an opportunity to learn and develop new skills?
If so, we’d love to hear from you!
Joining our department comes with many benefits, including:
- Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
- 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King’s birthday
- Flexible working options where we encourage a great work-life balance.
Read more in the Benefits section below!
Find out more about what it's like working at Driver and Vehicle Licensing Agency - Department for Transport Careers
We’re looking for an individual to join the Commercial Directorate as a Digital Marketing Manager. This role requires an individual who will be keen to learn and develop new skills, to enable them to undertake their role in developing effective internal and external working relationships with suppliers and stakeholders and produce marketing material to improve product awareness and increase sales. This role will require you to gain an understanding of the Personalised Registrations product and the commercial market in which it operates, in order for you to be able to promote the brand values across multiple digital channels and events with enthusiasm.
As Digital Marketing Manager, you will be required to support and promote the successful delivery of the Personalised Registrations sales scheme objectives using collaborative tools to design, develop and post engaging digital marketing material as well as managing customer engagements through social media channels.
In addition, you will plan and progress marketing campaigns to drive customer engagement and work closely with external suppliers in managing and improving a customer facing website. The role requires a keen and analytical eye to identify and implement improvements to sales and marketing operations which supports revenue generation and the continuous improvement of the customer’s experience.
Your responsibilities will include, but aren’t limited to:
- Design and develop engaging digital marketing material for use across social media, websites and marketing emails, schedule and post all DVLA’s personalised registrations external digital communications, managing direct customer engagements online through social media channels.
- Plan and progress new marketing campaigns and strategies to drive customer engagement and sales of personalised registrations. Work closely with external suppliers to maintain and improve an effective customer facing website.
- Collate, monitor and interpret statistical information, undertake data analysis and produce regular MI reports to inform effective resource, financial and marketing planning and delivery.
- Develop your knowledge of the Personalised Registrations product and the wider commercial market in which it operates. Develop an understanding of customer motivation and promote brand values with internal and external stakeholders.
For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.
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