Sales Manager
| Posting date: | 15 August 2025 |
|---|---|
| Salary: | £60,000 to £75,000 per year |
| Additional salary information: | Competitive |
| Hours: | Full time |
| Closing date: | 13 September 2025 |
| Location: | Berkshire, SL6 8QZ |
| Company: | Dignity |
| Job type: | Permanent |
| Job reference: | MP-62840-2832 |
Summary
Sales Manager
Location: Maidenhead, Berkshire (On-Site)
Job Type: Full-Time / Permanent
Competitive Salary and Highly Attractive Performance-Based Commission: Your performance is rewarded—high achievers consistently exceed targets and unlock significant earnings.
The Role
We’re looking for commercially driven, high-performing sales leaders to take ownership of one of our growing in-house sales teams at Dignity. You’ll be responsible for leading, motivating, and developing a team of consultants to deliver ambitious revenue targets, while ensuring we provide exceptional service to every customer.
You’ll bring strong experience of leading sales in a regulated environment and know how to embed structure, accountability, and a winning culture. This is a hands-on leadership role that requires sharp commercial instincts, excellent people management, and the ability to drive both short-term performance and long-term team development.
What Makes This Role Meaningful?
As a Sales Manager at Dignity, you’ll be at the forefront of helping families make informed decisions during some of life’s most sensitive moments. By leading a high-performing team with empathy and commercial acumen, you’ll ensure every customer receives exceptional service while driving sustainable growth. This role blends purpose with performance—giving you the opportunity to shape a winning culture, support your team’s development, and make a lasting difference in people’s lives.
Key Responsibilities:
- Hit revenue and conversion targets: Drive commercial performance through focused leadership and sales execution.
- Lead and develop the team: Coach, mentor, and manage a team of sales executives, embedding high standards, accountability and a culture of winning.
- Refine the sales approach: Use structured methodologies and objection handling frameworks to increase conversion and effectiveness.
- Monitor and report: Track sales KPIs and provide clear, actionable updates to senior stakeholders.
- Balance compliance and commerciality: Operate within regulatory frameworks while optimising for sales success.
- Champion the customer: Incorporate customer feedback into the sales approach, learning what customers value and addressing those needs.
About You
We’re looking for someone who:
- A proven sales leader, ideally from a regulated industry (e.g. financial services, legal, insurance, or utilities).
- Experience managing a high-performing, target-driven sales team.
- Strong background in call coaching, conversion optimisation, and performance management.
- Ability to interpret sales data and use it to inform strategy and day-to-day decisions.
- Confidence communicating at all levels, from team meetings to board reporting.
- Resilience, focus, and a drive to make a tangible impact.
What We Offer
- Annual salary package + bonus potential.
- 25 days annual leave + bank holidays.
- BUPA private healthcare (Self).
- Company pension, life assurance, and employee assistance programme.
- Annual company bonus.
- Full training and support from regional and central teams.
What are the next steps?
If this sounds like the right role for you and you’re ready to bring care and professionalism to an essential service, simply click the ‘apply’ button. A member of our Talent Acquisition Team will be in touch to guide you through the next steps.
About Us
We are Dignity, one of the UK’s oldest and most trusted funeral providers, with over 200 years of history, 570 branches, and 46 crematoria. From launching the UK’s first funeral plan to helping shape modern regulation, we have led the way in supporting families with care, compassion, and professionalism.
Now we are building the UK’s leading end of life company. As part of the Dignity Group, we also operate Farewill, the country’s largest will writer and one of the UK’s top probate providers, giving families support not just at the funeral, but before and after as well.
Today, we are over 4,000 people across the UK, all driven by the same goal: to care for families with compassion and make the UK a world leader in end-of-life care. Here to help, whenever you need.
FCA Statement
We’re regulated by the FCA, therefore, some roles will be subject to background checks.
Equality, Diversity and Inclusion Statement
We know that diverse teams make better decisions, build better products, and create a better place to work. Whoever you are, wherever you’re from, and whatever your life looks like, we’d love to hear from you. And if there’s anything you need to make the process more accessible, please let us know
Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.
We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.