Digital Analytics Implementation Specialist
| Dyddiad hysbysebu: | 06 Awst 2025 |
|---|---|
| Cyflog: | Heb ei nodi |
| Gwybodaeth ychwanegol am y cyflog: | Competitive |
| Oriau: | Llawn Amser |
| Dyddiad cau: | 05 Medi 2025 |
| Lleoliad: | London, EC1V 2NW |
| Cwmni: | inploi |
| Math o swydd: | Parhaol |
| Cyfeirnod swydd: | 75725026 |
Crynodeb
Who we are:
You may not
have heard of us, but you’ll know our brands! AS Watson is the world's largest
international health and beauty retailer with over 16,800 stores in 29 markets.
Each year, over 5.3 billion customers and members shop with our well-known
brands, including Superdrug, Kruidvat, Watson’s, Marionnaud, The Perfume Shop,
and many more.
A typical day in the role
includes:
• Own the
end-to-end setup and ongoing optimisation of Google Tag Manager (GTM) across
web and app properties.
•
Collaborate with development, UX, product, and CRO teams to define and
implement robust, scalable tagging solutions aligned to key business goals.
• Support
cross-platform, cross-device, and cross-channel tracking initiatives to build a
more complete picture of user journeys.
• Build and
maintain custom APIs or integrations that support advanced tracking needs
across marketing and commercial teams.
• Lead the
development and upkeep of data layer specifications and technical documentation
to ensure high data integrity and consistent implementation across markets.
• Conduct
regular audits, QA testing, and debugging of tags, triggers, and data layer
outputs.
• Drive
forward mobile app analytics using Firebase and GA4, ensuring consistency
between platforms and accurate in-app tracking.
• Provide
guidance, training, and documentation to business unit teams to upskill and
standardise tracking practices.
• Work
closely with Data Governance stakeholders to enforce clean data principles,
including naming conventions, versioning, and access controls.
This role would be a good fit if:
•
Technically Curious: You enjoy exploring new technologies and are always
seeking to improve the quality and scalability of your solutions.
•
Detail-Obsessed: You understand the importance of clean, accurate data and
leave no stone unturned in ensuring it’s right.
•
Collaborative by Nature: You work well with a wide range of teams from
developers to marketers and value shared outcomes.
•
Outcome-Driven: You focus not just on implementation but on the why behind the
data, and how it supports business impact.
• Adaptable
& Resourceful: You thrive in a dynamic, fast-paced environment and are
comfortable navigating shifting priorities.
What you'll need:
• Proven
experience implementing and maintaining tracking using Google Tag Manager (or
similar TMS) and Google Analytics 4 (GA4).
• Practical
experience with Firebase, BigQuery, and mobile app analytics implementations.
•
Experience with server-side tagging and evolving tag management best practices
is a strong plus.
• Good
working knowledge of the Microsoft stack (Excel, Power Point, Word, etc.).
• Familiar
with GDPR, cookie consent, and privacy-related requirements for digital data
collection.
•
Experience translating business questions into technical tracking requirements.
• Strong
problem-solving skills with the ability to prioritise and manage multiple
ongoing initiatives.
• Excellent
communication skills, able to work with technical and non-technical
stakeholders across multiple functions.
What you'll get from us:
•
Competitive salary, benefits, and bonus scheme.
• Discounts
for you and your family from some our much-loved retailers, including Superdrug
and The Perfume Shop.
• Interest
free season ticket and personal loans.
• Excellent
refer-a-friend scheme with up to £2000 up for grabs!
• Free
financial and mortgage advice from some of our partners.
• A
fantastic learning and development offering to explore.
• Lots of
opportunities to get involved in wellbeing initiatives to support your physical
and mental health.
• …plus
much More!