Copywriter

Posting date:	04 July 2025
Hours:	Full time
Closing date:	03 August 2025
Location:	HP10 9YU
Remote working:	On-site only
Company:	Dreams Ltd
Job type:	Permanent
Job reference:	Dreams_9784-8492

Summary

At Dreams, we know your bed is the best place in the whole world. But for the hours between precious sleep, we`d like to make work a special place to be too. We`re the UK`s most loved bed retailer, so it`s important our people feel the love as well. There`s over 250 of us at our affectionally named `Bedquarters` in High Wycombe, Buckinghamshire, where every dreamer makes a difference.

We`re super passionate about our people-first culture, which means we like to keep things simple and celebrate every success, big or small! From a payday treats trolley to charity fundraisers and all-staff lunches, we know we do it best when we do it together.

And together we`ve been making bedtimes better since 1985, with no signs of hitting the snooze button. We`re owned by the world`s largest bedding provider, Tempur Sealy, and have our very own Bed Factory right here in the UK. You`ll even get a guided tour when you join and that`s part of our mission to get you fully bed-ucated during your induction.

With 208 stores nationwide, 6 central warehouses and 12 delivery centres, we sell 14,000 mattresses, bases and headboards every single week. Now that`s a lot of Zzzs.

So if you`re bonkers about bed, silly for siestas and keen on your kip, we think Dreams could be the perfect place for you.

Dreams. Love your job.

We`re looking for a new Copywriter to join our Feather & Black brand based in Loudwater, Buckinghamshire. In this role, you will You are the guardian and champion of the Feather & Black tone of voice. It will be your role to ensure that our copy and editorial content speaks in one voice, improving customer interaction with us through multiple channels online and instore. You`ll manage a workload of requests and collaborate with our agency partners to deliver final assets. You will take ownership of the editorial plan as well as writing and reviewing content for use across all touch points.

Ready to skip the snooze button and get stuck in? Here`s a taste of what you`ll be doing day-to-day
- Establish, champion and implement the tone of voice for Feather & Black through all channels. As guardian of the TOV you`ll develop and enhance it in line with the brand`s own development.
- Craft creative copy - produce engaging, inspiring and persuasive copy for a variety of mediums, including digital, print, social media, and beyond.
- Develop story telling ideas that deliver for the target audience, ensuring a cohesive and memorable brand identity
- Improve existing communications using our brand tone of voice and SEO recommendations
- Work with 3rd party agencies to deliver customer facing content that engages and inspires
- Assessing industry trends, competitor activity and emerging communication strategies to continuously elevate our creative output
This is the type of person we`re dreaming of:
- Proven experience as a Copy writer or similar role, with a track record of delivering brand tone of voice
- Ability to produce original copy within the defined tone of voice, with an understanding of how people consume content - familiar with key organic channels, social media and SEO
- Excellent writing and grammatical skills
- Attention to detail
- Experience using CMS programmes
- Experience working with a retail brand in a creative and/or ecommerce capacity desirable
- Experience of SEO principles, keyword research and on-page optimisation
- Strong organisational and time management skills to prioritise tasks and meet deadlines.
- Excellent verbal and written communication skills to effectively convey ideas, present to stakeholders and collaborate with cross-functional teams.
- Strong customer service orientation to ensure a positive shopping experience and address customer inquiries and issues.
- Thrives in a collaborative environment and enjoys working as part of a team, demonstrating strong interpersonal skills and the ability to develop positive relationships

In your dream role, you`ll also receive:

- Bonus: Our discretionary annual bonus scheme recognises the hard work and dedication of our superstar dreamers.
- Discounts: Amazing staff discount on Dreams products, plus hundreds of brands including restaurants, holidays, and shopping.
- Buy-in schemes: You`ll have the opportunity to buy extra holiday, private healthcare, or savings and loans.
- Parking: We know it goes without saying, but our free onsite parking gives you peace of mind when you travel.
- Wellbeing: We partner with the Retail Trust to offer a 24-hour helpline with a variety of support services, as well as hosting an out of hours GP service.
- Electric Car Scheme - Our salary sacrifice eclectic car scheme is a budget friendly way to cruise around in style and most importantly, lower those emissions!
- New to 2024 - enhanced maternity & paternity pay
- On-site gym, Step into our newly refreshed, free on-site gym, where you`ll find everything you need to stay fit and energized. From cardio machines and versatile free weights to dynamic cable machines, resistance bands, and even boxing bags, we`ve got it all!
- Hybrid working: Whether you`re an early bird or night owl, we trust you to work your hours responsibly to suit you!