Digital Marketing Manager
| Posting date: | 09 June 2025 |
|---|---|
| Salary: | £49,036 per year |
| Additional salary information: | inclusive of London Allowance |
| Hours: | Full time |
| Closing date: | 23 June 2025 |
| Location: | N1 9LG |
| Remote working: | On-site only |
| Company: | Sense |
| Job type: | Permanent |
| Job reference: | 280079JCP |
Summary
Sense has a fantastic opportunity for someone to join our Fundraising team as our Digital Marketing Manager. This is a permanent, hybrid, full-time position working 37.5 hours per week, based between home and our offices in Kings Cross, London.
This role is key to driving digital income growth. Working closely with the Head of Digital Engagement and the Head of Individual Giving, the successful candidate will create, develop and implement a robust and diverse digital strategy for income generation, from broad supporter recruitment, to specific appeal communications, to ongoing donor stewardship. You’ll support our campaigning actions, working with senior stakeholders to craft long-term marketing strategies that integrate with the fundraising strategy to build strong, lasting relationships with new and existing supporters.
Key Responsibilities
Lead on our email marketing strategy to deliver best-in-class supporter stewardship.
Oversee website and blog digital content strategy and planning.
Plan and deliver the digital strategy for four offline fundraising appeals a year to meet ambitious targets.
Work with colleagues to develop short-term marketing strategies and relevant content to support individual fundraising products or fundraising activities when appropriate.
Lead on split testing across landing pages and email to optimise activity and increase ROI.
Act as a digital expert across the organisation, providing visibility and guidance to colleagues interested in digital best practice.
Key skills and experience
3+ years in a similar digital role(s).
Demonstrable experience setting up and managing successful digital income generation campaigns
Experience developing and managing a supporter engagement strategy including growth of supporters, audience analysis, segmentation and content development.
Experience managing website content, information architecture and user experience
Experience with budget responsibility
Experience of Engaging Networks or similar engagement platforms.
Excellent written English: ability to write and edit sharp, accessible and concise copy for advertising, blogs, web, emails, social and more
Knowledge of GDPR and its application in digital marketing.
Building relationships and assisting colleagues. Friendly and approachable.
Clearly and helpfully guiding and training non-technical staff.
For a full job description and person specification, please see the link below
About Sense
For everyone living with complex disabilities. For everyone who is deafblind. Sense is here to help people communicate and experience the world. We believe that no one, no matter how complex their disabilities, should be isolated, left out, or unable to fulfil their potential. Sense are proud to be a Disability Confident Employer.
Working at Sense can be incredibly rewarding; we offer the opportunity to work in a large, diverse and successful charity where people can develop their skills, knowledge and careers in a supportive and flexible environment. In addition, we have excellent training and development, the opportunity for you to join our Group Personal Pension scheme and a generous annual leave entitlement.
To apply
Please use the link below to complete your application. Managers will use your application to shortlist candidates for interview; in relation to the Personal Specification. Therefore, it is very important you complete this section thoroughly. We would recommend that you read the job description and person specification before applying.
Please note to avoid disappointment, we advise you to submit your application as soon as possible as we reserve the right to close posts at any time.
No agency submissions please: any submissions without prior authorisation from the Sense Recruitment Team will be treated as our own and as such no fee will be payable.
If you require any further assistance, please contact the Recruitment Team on 0121 415 6735 or recruitment@sense.org.uk
Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to a DBS check; level dependent on the nature of the role.
For this role we particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone's contribution is valued and we ensure they're given the opportunity to realise their potential. We welcome applications from talented people from all sections of the community who share our values and belief that no one, no matter how complex their disabilities, should be isolated, left out, or unable to fulfil their potential. For more information please visit: https://www.sense.org.uk/jobs/equality-diversity-and-inclusion-in-recruitment/
This role is key to driving digital income growth. Working closely with the Head of Digital Engagement and the Head of Individual Giving, the successful candidate will create, develop and implement a robust and diverse digital strategy for income generation, from broad supporter recruitment, to specific appeal communications, to ongoing donor stewardship. You’ll support our campaigning actions, working with senior stakeholders to craft long-term marketing strategies that integrate with the fundraising strategy to build strong, lasting relationships with new and existing supporters.
Key Responsibilities
Lead on our email marketing strategy to deliver best-in-class supporter stewardship.
Oversee website and blog digital content strategy and planning.
Plan and deliver the digital strategy for four offline fundraising appeals a year to meet ambitious targets.
Work with colleagues to develop short-term marketing strategies and relevant content to support individual fundraising products or fundraising activities when appropriate.
Lead on split testing across landing pages and email to optimise activity and increase ROI.
Act as a digital expert across the organisation, providing visibility and guidance to colleagues interested in digital best practice.
Key skills and experience
3+ years in a similar digital role(s).
Demonstrable experience setting up and managing successful digital income generation campaigns
Experience developing and managing a supporter engagement strategy including growth of supporters, audience analysis, segmentation and content development.
Experience managing website content, information architecture and user experience
Experience with budget responsibility
Experience of Engaging Networks or similar engagement platforms.
Excellent written English: ability to write and edit sharp, accessible and concise copy for advertising, blogs, web, emails, social and more
Knowledge of GDPR and its application in digital marketing.
Building relationships and assisting colleagues. Friendly and approachable.
Clearly and helpfully guiding and training non-technical staff.
For a full job description and person specification, please see the link below
About Sense
For everyone living with complex disabilities. For everyone who is deafblind. Sense is here to help people communicate and experience the world. We believe that no one, no matter how complex their disabilities, should be isolated, left out, or unable to fulfil their potential. Sense are proud to be a Disability Confident Employer.
Working at Sense can be incredibly rewarding; we offer the opportunity to work in a large, diverse and successful charity where people can develop their skills, knowledge and careers in a supportive and flexible environment. In addition, we have excellent training and development, the opportunity for you to join our Group Personal Pension scheme and a generous annual leave entitlement.
To apply
Please use the link below to complete your application. Managers will use your application to shortlist candidates for interview; in relation to the Personal Specification. Therefore, it is very important you complete this section thoroughly. We would recommend that you read the job description and person specification before applying.
Please note to avoid disappointment, we advise you to submit your application as soon as possible as we reserve the right to close posts at any time.
No agency submissions please: any submissions without prior authorisation from the Sense Recruitment Team will be treated as our own and as such no fee will be payable.
If you require any further assistance, please contact the Recruitment Team on 0121 415 6735 or recruitment@sense.org.uk
Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to a DBS check; level dependent on the nature of the role.
For this role we particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone's contribution is valued and we ensure they're given the opportunity to realise their potential. We welcome applications from talented people from all sections of the community who share our values and belief that no one, no matter how complex their disabilities, should be isolated, left out, or unable to fulfil their potential. For more information please visit: https://www.sense.org.uk/jobs/equality-diversity-and-inclusion-in-recruitment/
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.