Assistant CRM Manager

Dyddiad hysbysebu:	06 Mehefin 2025
Cyflog:	Heb ei nodi
Gwybodaeth ychwanegol am y cyflog:	Competitive
Oriau:	Llawn Amser
Dyddiad cau:	06 Gorffennaf 2025
Lleoliad:	Croydon, CR0 2EU
Cwmni:	inploi
Math o swydd:	Parhaol
Cyfeirnod swydd:	75706976

Crynodeb

Why Superdrug?

Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.

Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

Job Purpose

In this role you are supporting and co-creating the delivery and execution of CRM activity across the member base of 9 million customers. You will be delivering highly creative, personalised and relevant communications that Superdrug members know and love. All campaigns will drive online & offline customer behaviour alongside the CRM KPIs.


Key Responsibilities

· You will be responsible for the implementation of CRM campaigns to develop and grow the Superdrug Health & Beautycard loyalty scheme.

· Co-create the CRM & Loyalty activity plan, ensuring all campaigns are customer first and strive to increase the core CRM KPIs – Sales Participation, Acquisition and Active Member Rate.

· Lead and champion all things creative, constantly searching for and discovering the latest industry trends, creating highly engaging and revenue-driving campaigns, ensuring they’re further driving the channel’s engagement metrics and objectives.

· Work with key stakeholders to build strong, automated, lifecycle and cross-channel campaigns, delivering the right message at the right time. This includes reporting back on KPIs and recommending on optimisation.

· Lead on creating and delivering highly personalised and sophisticated, industry-leading multi-channel campaigns.

· Work closely with the Email Design Team to constantly be improving the effectiveness of digital communications.

· Work with key stakeholders across Commercial, eCommerce, Marketing and Supplier teams to bring campaigns to life cross channel, including email, push, SMS and social where appropriate – driving sales and customer engagement.

· Take a data-driven approach to CRM, using insight to influence and enhance storytelling and retention. Ensure CRM activity is personalised utilising the appropriate data segmentation to guide CRM targeting and content variation.

· Ensure all campaigns are performing against key performance and engagement metrics.


Person Specification

· 2-4 years’ experience in a similar CRM role within retail, (Health & Beauty preferable but not essential)
· Must be commercially driven, customer-centric with solid understanding of customer lifecycles
· Attention to detail
· A creative mindset is a must
· Social, can-do attitude
· A natural flare for copywriting
· Proven track record in end to end campaign management and analysis is essential
· Evidence of using insight and data to drive improvements and ongoing test and learn across all elements of CRM delivering strong ROI figures

Here's what's in it for you

• 33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
• 2 staff discount codes for yourself and a family member or friend
• 30% discount on Superdrug Own Brand Products both in store and online
• Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station
• Company pension matching and bonus
• We offer Wagestream - a money management app that gives you access to a percentage of your pay as you earn it
• Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK
• We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
• Unrivalled Learning and Development programmes
• Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and support

Come and be part of something special.

Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.

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