Sales & Marketing Support Manager
| Dyddiad hysbysebu: | 02 Mehefin 2025 |
|---|---|
| Oriau: | Llawn Amser |
| Dyddiad cau: | 02 Gorffennaf 2025 |
| Lleoliad: | Scotland, EH49 |
| Cwmni: | CARE CONCERN GROUP LIMITED |
| Math o swydd: | Parhaol |
| Cyfeirnod swydd: | 1315586020 |
Crynodeb
Sales & Marketing Support Manager
Sales & Marketing - Scotland
Contract: Full TimeSalary: £34,000 - £38,000 Per Annum
Shift type: Days
Contracted hours:
Sales & Marketing Support Manager (North Division)
Full-Time | Hybrid Working
£34,000 – £38,000 + 20% Annual Bonus
Generous Holiday Allowance | Pension | Laptop & Mobile Provided
Location: Hybrid – Home-based with regular travel across the North Division and occasional overnight stays.
We are a dynamic and agile private care home operator, managing over 125 individually branded homes across the UK. With a strong ethos of creating the very best environments for our residents, we are proud to offer a newly created role that plays a pivotal part in supporting the commercial success of our North Division.
The Sales & Marketing Support Manager will work across a diverse portfolio of care homes, providing hands-on support in all aspects of sales and marketing. This is a high-impact role, ideal for a motivated, detail-oriented professional who thrives in a fast-paced environment and is passionate about delivering an exceptional experience for care seekers.
Reporting to the Sales & Marketing Director, this role blends strategic thinking with operational delivery and will be instrumental in driving occupancy, visibility, and brand consistency across the division.
Key Responsibilities:
- Oversee and support the use of our CRM system – including rollout, training, monitoring, and analysis of trends and reporting.
- Collaborate with agency partners and individual homes to optimise digital channels, social media platforms, and third-party websites.
- Analyse marketing data, including website performance, Google PPC campaigns, and MI, to drive informed lead generation strategies.
- Plan and execute integrated marketing campaigns across digital and print media.
- Deliver sales training and support to care homes both online and face-to-face.
- Write tailored, engaging copy aligned with each home’s unique brand and offering.
- Create and distribute press releases; secure positive media coverage.
- Coordinate and manage on-site photo shoots for individual homes.
- Lead branding efforts for new developments, from concept creation through to pre-opening launch.
- Organise and manage company events, ensuring clear and engaging communications.
- Ensure consistent brand messaging across all channels in partnership with our agencies.
- Attend regional and divisional meetings to provide updates and insights on sales and marketing activity.
Skills & Experience Required:
- Bachelor’s degree preferred but not essential.
- Minimum 2 years’ experience in a sales and marketing management role.
- Experience in the elderly care sector is desirable but not essential.
- Proven track record of delivering commercially aligned marketing and sales strategies.
- Ability to manage multiple projects concurrently in a fast-moving environment.
- Strong analytical skills, with the ability to extract and apply insights from data.
- Knowledge of lead generation, segmentation, and nurturing strategies.
- Confident communicator with a proactive approach to improving processes and outcomes.
- Technically capable and experienced in working with external agency partners.
This is an exciting opportunity to make a real difference in a growing organisation that values creativity, initiative, and collaboration. If you’re ready to take the next step in your sales and marketing career and want to contribute to a meaningful mission, we’d love to hear from you.