SEO Executive
| Posting date: | 21 May 2025 |
|---|---|
| Salary: | £24,000.00 per year |
| Additional salary information: | Up to £24,000 per annum |
| Hours: | Full time |
| Closing date: | 18 June 2025 |
| Location: | Cheshire, CH1 3BQ |
| Company: | FORGE HOLIDAY GROUP LTD |
| Job type: | Permanent |
| Job reference: | ORG5811-AM1315306CheSE |
Summary
Salary: Up to £24,000 per annum
Work Days & Hours: Monday to Friday, 37.5 hours per week.
Working Policy: Flexible hybrid-working policy, with a minimum of two days a week from our Chester head office.
Team: Owned and Earned Media
Reports to: SEO Manager
About Us
The Forge Holiday Group encompasses Sykes Holiday Cottages, Forest Holidays, UKcaravans4hire and Bachcare in New Zealand. We unite under four core company values that serve as the foundation of everything we do: Being One Team, Owning It, Communicating Honestly. Learning, Growing, and Innovating. These values ensure we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike.
About the Role
As SEO Executive, you will undertake tasks to support the organic growth of Sykes and our agency brands. This role involves using a variety of techniques to discover and analyse potential keywords that written website content can be optimised with, to ensure our landing pages achieve the best possible rankings in organic search results, whilst meeting our customers’ expectations. Furthermore, the role will involve an analytical approach to ensure our sites are also measured against conversion rates to drive efficiency at the point of sale. You’ll receive guidance and mentorship from senior SEO team members to help you grow your skills and confidence in the role.
Your Responsibilities
As SEO Executive, you will support the delivery of the following areas:
Creating, updating and enhancing landing page and editorial content on the websites
Undertaking keyword research to ensure written content is optimised & new pages / blog posts are created
Working with Property Management teams to help populate poorly optimised pages
Carrying out website health checks and implement technical amendments to the site
Using Google Analytics to monitor session and conversion rate performance
Working closely with the product/conversion rate optimisation team to ensure improved efficiency and performance
Providing the PR and Social teams with interesting properties that can be used as part of marketing activity
Being an advocate for our sister sites and be able to communicate its importance to the wider business
Skills and Qualifications
We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success!
Essential Experience:
Strong knowledge of SEO and best practices
Experience of working effectively as part of a team
Ability to work under pressure and tight deadlines
Experience in working on content creation, as well as an understanding of the more technical aspects of SEO
Previous experience managing multiple clients
Experience using SEO tools (SEMRush, Screaming Frog, AHREFS…)
Impeccable writing skills with a high level of attention to detail
Experience in competitor analysis, keyword research and developing strategies to grow performance from organic sources
Some experience in link acquisition, including list creation and outreach.
Eagerness to learn and contribute to team goals.
Although standouts will also have:
Educated to degree level in a relevant subject (e.g. Digital Marketing, Creative Writing, English or Journalism)
Portfolio of creative work
Experience using Google Analytics
Understanding of HTML, CSS & JS
Experience using content management systems and MS Office
Forge Holiday Group Company Benefits
Annual STIP Company-wide Bonus Scheme offering up to an additional 5% of your salary through our performance-based bonus programme
33 days of annual leave including bank holidays, plus up to 5 extra days with long service
A day off to celebrate your Birthday
Two paid Volunteering Days off annually
One of only 1000 BCorp-certified companies in the UK
Enhanced Parental leave (24 weeks maternity, 3 weeks paternity at 100% pay)
Exclusive discounts on stays for you, family and friends
Discounts and offers with a focus on your overall wellbeing
Health Cash Plan
Training & Development programs to set you up for success
24/7 mental health support and initiatives
Access to the gym at our Chester HQ
Chester HQ has on-site parking and is close to Chester train station
Employee Savings Scheme transferring directly from your salary
Long Service Awards
Diversity and Inclusion:
We encourage and welcome our people to bring their authentic and best selves to work every day. We know the power that comes from different ideas, backgrounds and perspectives. We recognise the role diversity plays in achieving our goals as a business. We actively welcome applications from as wide a range of backgrounds as possible. If you need any particular support or accommodations as part of your application process, please get in touch - our recruitment team are happy to help.
Apply now to be a part of our inclusive and supportive work environment, where you'll find excellent opportunities for career progression and personal development!
Work Days & Hours: Monday to Friday, 37.5 hours per week.
Working Policy: Flexible hybrid-working policy, with a minimum of two days a week from our Chester head office.
Team: Owned and Earned Media
Reports to: SEO Manager
About Us
The Forge Holiday Group encompasses Sykes Holiday Cottages, Forest Holidays, UKcaravans4hire and Bachcare in New Zealand. We unite under four core company values that serve as the foundation of everything we do: Being One Team, Owning It, Communicating Honestly. Learning, Growing, and Innovating. These values ensure we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike.
About the Role
As SEO Executive, you will undertake tasks to support the organic growth of Sykes and our agency brands. This role involves using a variety of techniques to discover and analyse potential keywords that written website content can be optimised with, to ensure our landing pages achieve the best possible rankings in organic search results, whilst meeting our customers’ expectations. Furthermore, the role will involve an analytical approach to ensure our sites are also measured against conversion rates to drive efficiency at the point of sale. You’ll receive guidance and mentorship from senior SEO team members to help you grow your skills and confidence in the role.
Your Responsibilities
As SEO Executive, you will support the delivery of the following areas:
Creating, updating and enhancing landing page and editorial content on the websites
Undertaking keyword research to ensure written content is optimised & new pages / blog posts are created
Working with Property Management teams to help populate poorly optimised pages
Carrying out website health checks and implement technical amendments to the site
Using Google Analytics to monitor session and conversion rate performance
Working closely with the product/conversion rate optimisation team to ensure improved efficiency and performance
Providing the PR and Social teams with interesting properties that can be used as part of marketing activity
Being an advocate for our sister sites and be able to communicate its importance to the wider business
Skills and Qualifications
We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success!
Essential Experience:
Strong knowledge of SEO and best practices
Experience of working effectively as part of a team
Ability to work under pressure and tight deadlines
Experience in working on content creation, as well as an understanding of the more technical aspects of SEO
Previous experience managing multiple clients
Experience using SEO tools (SEMRush, Screaming Frog, AHREFS…)
Impeccable writing skills with a high level of attention to detail
Experience in competitor analysis, keyword research and developing strategies to grow performance from organic sources
Some experience in link acquisition, including list creation and outreach.
Eagerness to learn and contribute to team goals.
Although standouts will also have:
Educated to degree level in a relevant subject (e.g. Digital Marketing, Creative Writing, English or Journalism)
Portfolio of creative work
Experience using Google Analytics
Understanding of HTML, CSS & JS
Experience using content management systems and MS Office
Forge Holiday Group Company Benefits
Annual STIP Company-wide Bonus Scheme offering up to an additional 5% of your salary through our performance-based bonus programme
33 days of annual leave including bank holidays, plus up to 5 extra days with long service
A day off to celebrate your Birthday
Two paid Volunteering Days off annually
One of only 1000 BCorp-certified companies in the UK
Enhanced Parental leave (24 weeks maternity, 3 weeks paternity at 100% pay)
Exclusive discounts on stays for you, family and friends
Discounts and offers with a focus on your overall wellbeing
Health Cash Plan
Training & Development programs to set you up for success
24/7 mental health support and initiatives
Access to the gym at our Chester HQ
Chester HQ has on-site parking and is close to Chester train station
Employee Savings Scheme transferring directly from your salary
Long Service Awards
Diversity and Inclusion:
We encourage and welcome our people to bring their authentic and best selves to work every day. We know the power that comes from different ideas, backgrounds and perspectives. We recognise the role diversity plays in achieving our goals as a business. We actively welcome applications from as wide a range of backgrounds as possible. If you need any particular support or accommodations as part of your application process, please get in touch - our recruitment team are happy to help.
Apply now to be a part of our inclusive and supportive work environment, where you'll find excellent opportunities for career progression and personal development!