SEO Manager
| Posting date: | 17 April 2025 |
|---|---|
| Salary: | £25,600.00 to £32,000.00 per year |
| Additional salary information: | Up to £32,000 |
| Hours: | Full time |
| Closing date: | 15 May 2025 |
| Location: | Cheshire, CH1 3BQ |
| Company: | FORGE HOLIDAY GROUP LTD |
| Job type: | Contract |
| Job reference: | ORG5811-AM1293260CheSM |
Summary
The Forge Holiday Group is looking for an SEO Manager to take on their next career challenge within a leading name in the holiday industry.
Salary: Up to £32,000 per annum
Contract: 12 Month Fixed Term Contract – Maternity Cover
Work Days & Hours: Working 4 days out of 5, 30 hours per week
Working Policy: Flexible hybrid-working policy, with a minimum of two days a week from our Chester head office
Team: Marketing
Reports to: Head of Owned & Earned Media
About Us
The Forge Holiday Group encompasses Sykes Holiday Cottages, Forest Holidays, UKcaravans4hire and Bachcare in New Zealand. We unite under four core company values that serve as the foundation of everything we do: Being One Team, Owning It, Communicating Honestly. Learning, Growing, and Innovating. These values ensure we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike.
About the SEO Manager Role
The SEO Manager will be responsible for the delivery of our SEO strategy for Forge Holiday Group and its Caravans Division (UKcaravans4hire). The role will include acting as a stakeholder on key projects, delivery of agreed objectives and key results, and driving growth in SEO visibility.
As part of the role, you will work with the Head of Owned and Earned Media and alongside our wider SEO team to develop a strategy that helps to grow our market share at the forefront of the UK Holiday industry search.
We are looking to hire an individual who has a passion for SEO and the ambition to develop a best-in-class SEO strategy which drives commercial results for our brands.
Your Responsibilities:
As SEO Manager, you will be responsible for the following areas of accountability:
Stakeholder management and reporting
Acting as a stakeholder in key projects including website migrations
Growing customer bookings through the SEO channel
Closely monitoring SERP performance and resolving any issues quickly and proactively
Delivering transparent, accurate and meaningful insights on a regular basis
Ensuring delivery of SEO to agreed KPIs, budgeted volumes and cost per booking.
Skills & Experience
We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success!
Essential Experience:
Strategic SEO expertise demonstrated by delivering successful campaigns in a previous role
A proven track record of managing, leading, and engaging with stakeholders across a large business
The ability to communicate clearly
Competent in using analytics platforms and industry tools including Google Analytics and Google Search Console
An analytical mindset and the ability to extract insight and action from data
Technical SEO proficiency with a profound knowledge of technical aspects such as website structure, mobile friendliness, site speed, and schema markup
Able to work in a fast-paced environment and deliver to deadlines
Confidence and the ability to build rapport with colleagues
Excellent communication
A commercial mindset and the ability to identify opportunities and act upon them with thoughtful prioritisation.
Nice to have:
Knowledge of ASO (App Store Optimisation)
HTML/CSS coding knowledge and competency
Local SEO experience · An understanding of UX principles
Public speaking and presentation skills
Forge Holiday Groups Company Benefits
Annual STIP Company-wide Bonus Scheme offering up to an additional 10% of your salary through our performance-based bonus program
33 days of annual leave including bank holidays + up to 5 extra days with long service
A day off to celebrate your Birthday
Two paid Volunteering Days off annually
One of only 1000 BCORP-certified companies in the UK
Enhanced Parental leave (24 weeks maternity, 3 weeks paternity at 100% pay)
Exclusive discounts on stays for you, family and friends
Discounts and offers with a focus on your overall wellbeing
Health Cash Plan starting April 2025
Training & Development programs to set you up for success
24/7 mental health support and initiatives
Access to the gym at our Chester HQ
Free parking at our Chester HQ
Employee Savings Scheme transferring directly from your salary
Long Service Awards
Hybrid working for selected roles.
Diversity and Inclusion:
We encourage and welcome our people to bring their authentic and best selves to work every day. We know the power that comes from different ideas, backgrounds and perspectives. We recognise the role diversity plays in achieving our goals as a business. We actively welcome applications from as wide a range of backgrounds as possible. If you need any particular support or accommodations as part of your application process, please get in touch - our recruitment team are happy to help.
Apply now to be a part of our inclusive and supportive work environment, where you'll find excellent opportunities for career progression and personal development!
Salary: Up to £32,000 per annum
Contract: 12 Month Fixed Term Contract – Maternity Cover
Work Days & Hours: Working 4 days out of 5, 30 hours per week
Working Policy: Flexible hybrid-working policy, with a minimum of two days a week from our Chester head office
Team: Marketing
Reports to: Head of Owned & Earned Media
About Us
The Forge Holiday Group encompasses Sykes Holiday Cottages, Forest Holidays, UKcaravans4hire and Bachcare in New Zealand. We unite under four core company values that serve as the foundation of everything we do: Being One Team, Owning It, Communicating Honestly. Learning, Growing, and Innovating. These values ensure we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike.
About the SEO Manager Role
The SEO Manager will be responsible for the delivery of our SEO strategy for Forge Holiday Group and its Caravans Division (UKcaravans4hire). The role will include acting as a stakeholder on key projects, delivery of agreed objectives and key results, and driving growth in SEO visibility.
As part of the role, you will work with the Head of Owned and Earned Media and alongside our wider SEO team to develop a strategy that helps to grow our market share at the forefront of the UK Holiday industry search.
We are looking to hire an individual who has a passion for SEO and the ambition to develop a best-in-class SEO strategy which drives commercial results for our brands.
Your Responsibilities:
As SEO Manager, you will be responsible for the following areas of accountability:
Stakeholder management and reporting
Acting as a stakeholder in key projects including website migrations
Growing customer bookings through the SEO channel
Closely monitoring SERP performance and resolving any issues quickly and proactively
Delivering transparent, accurate and meaningful insights on a regular basis
Ensuring delivery of SEO to agreed KPIs, budgeted volumes and cost per booking.
Skills & Experience
We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success!
Essential Experience:
Strategic SEO expertise demonstrated by delivering successful campaigns in a previous role
A proven track record of managing, leading, and engaging with stakeholders across a large business
The ability to communicate clearly
Competent in using analytics platforms and industry tools including Google Analytics and Google Search Console
An analytical mindset and the ability to extract insight and action from data
Technical SEO proficiency with a profound knowledge of technical aspects such as website structure, mobile friendliness, site speed, and schema markup
Able to work in a fast-paced environment and deliver to deadlines
Confidence and the ability to build rapport with colleagues
Excellent communication
A commercial mindset and the ability to identify opportunities and act upon them with thoughtful prioritisation.
Nice to have:
Knowledge of ASO (App Store Optimisation)
HTML/CSS coding knowledge and competency
Local SEO experience · An understanding of UX principles
Public speaking and presentation skills
Forge Holiday Groups Company Benefits
Annual STIP Company-wide Bonus Scheme offering up to an additional 10% of your salary through our performance-based bonus program
33 days of annual leave including bank holidays + up to 5 extra days with long service
A day off to celebrate your Birthday
Two paid Volunteering Days off annually
One of only 1000 BCORP-certified companies in the UK
Enhanced Parental leave (24 weeks maternity, 3 weeks paternity at 100% pay)
Exclusive discounts on stays for you, family and friends
Discounts and offers with a focus on your overall wellbeing
Health Cash Plan starting April 2025
Training & Development programs to set you up for success
24/7 mental health support and initiatives
Access to the gym at our Chester HQ
Free parking at our Chester HQ
Employee Savings Scheme transferring directly from your salary
Long Service Awards
Hybrid working for selected roles.
Diversity and Inclusion:
We encourage and welcome our people to bring their authentic and best selves to work every day. We know the power that comes from different ideas, backgrounds and perspectives. We recognise the role diversity plays in achieving our goals as a business. We actively welcome applications from as wide a range of backgrounds as possible. If you need any particular support or accommodations as part of your application process, please get in touch - our recruitment team are happy to help.
Apply now to be a part of our inclusive and supportive work environment, where you'll find excellent opportunities for career progression and personal development!