Head of Audience and Insight - GCS New Media Unit
| Dyddiad hysbysebu: | 18 Mawrth 2025 |
|---|---|
| Cyflog: | £71,370 i £77,813 bob blwyddyn |
| Oriau: | Llawn Amser |
| Dyddiad cau: | 31 Mawrth 2025 |
| Lleoliad: | London |
| Cwmni: | Government Recruitment Service |
| Math o swydd: | Parhaol |
| Cyfeirnod swydd: | 396514/1 |
Crynodeb
The New Media Unit (NMU) is part of the Government Communication Service (GCS) and sits within the Cabinet Office. The NMU was established in November 2024 with the clear goal to reach, connect and rebuild trust with audiences in the most effective way possible.
Our aim is to provide the public with relevant, useful and authentic content when and where they want to receive it and communicate in an entirely new way.
This is a really exciting time to be joining the NMU as we look to expand our activity, test and learn different approaches and deliver communications which make a difference to people’s lives. This is a rare chance to be part of something truly groundbreaking, where your ideas will directly influence the future of digital communications at the heart of government.
The Team
Digital Strategy - this team uses research, data and behavioural insights to ensure an audience-first approach to all our activity. This team is responsible for setting the direction for the creative and media outputs of the New Media Unit, and for the measurement and evaluation of all our activity.
The Role
We are seeking an experienced Head of Audience to lead our digital audience, research and analytics function, transforming data into actionable insights that drive strategic decision-making across the organisation.
Key Responsibilities
- Lead the development and implementation of insight and digital communications strategies that align with organisational objectives.
- Establish audience segmentation and co-ordinate audience intelligence from across government and departments to ensure an audience-first approach is embedded in NMU campaigns and operations.
- Lead measurement, evaluation and reporting workstreams across all NMU output, ensuring learnings and performance insights are used to inform and improve future activity.
- Collaborate with cross departmental colleagues and insight teams as part of a quarterly planning and review cycle to align strategy, co-ordinate dept, mission and NMU activity and ensure all govt insight and intelligence is shared and considered as part of the comms programme.
- Co-ordinate research projects in partnership with agencies, from conception to completion including quantitative and qualitative methodologies.
- Design and oversee audience research programmes to better understand stakeholder needs and behaviours.
- Analyse and interpret complex data sets to identify trends, patterns and opportunities.
- Present insights and recommendations to senior stakeholders in clear, compelling ways.
- Lead and mentor a team of insight analysts, supporting their professional development.
- Develop and maintain relationships with x-government strategy and insight teams, external research agencies and stakeholders.
- Establish evaluation frameworks for all NMU campaign delivery including dashboards and performance reports and post-campaign analysis presentations.
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