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Audience Analyst
| Posting date: | 11 March 2025 |
|---|---|
| Salary: | £40,000 to £45,000 per year, pro rata |
| Hours: | Full time |
| Closing date: | 24 March 2025 |
| Location: | South Kensington, South West London |
| Remote working: | On-site only |
| Company: | Victoria and Albert Museum |
| Job type: | Contract |
| Job reference: | VAM1086826 |
Summary
The Audience Insight team sits within the Marketing Department. The Audience Insight team builds understanding of who engages with V&A venues and activities to ensure that visitors are at the centre of the Museum’s decision-making, particularly around programming and future strategy.
The Audience Analyst is responsible for providing evidence-based insights to inform the V&A’s audience engagement and development strategies, particularly in relation to our temporary exhibitions. They do this by analysing audience data from a range of primary and secondary sources, such as ticket sales, audience surveys and visitor counters, to make recommendations and ensure initiatives are insight-led and have measurable outcomes, including accurate visitor targets and forecasts. The role predominantly works with quantitative data sources (such as visitor numbers and survey data), but may also collect and work with qualitative data, depending on the needs of the organisation (approximately 80/20 split).
The Audience Analyst works closely with the Reporting Product Manager to ensure that the development of data management systems (predominantly in PowerBI) meets the needs of the role and the organisation. They work alongside the Visitor Research Manager and Audience Researcher to build a well-rounded view of audiences through coordinating research and sharing results. They present insights in appropriate formats and timeframes to enable teams to integrate them into their planning and projects.
The Audience Analyst is responsible for providing evidence-based insights to inform the V&A’s audience engagement and development strategies, particularly in relation to our temporary exhibitions. They do this by analysing audience data from a range of primary and secondary sources, such as ticket sales, audience surveys and visitor counters, to make recommendations and ensure initiatives are insight-led and have measurable outcomes, including accurate visitor targets and forecasts. The role predominantly works with quantitative data sources (such as visitor numbers and survey data), but may also collect and work with qualitative data, depending on the needs of the organisation (approximately 80/20 split).
The Audience Analyst works closely with the Reporting Product Manager to ensure that the development of data management systems (predominantly in PowerBI) meets the needs of the role and the organisation. They work alongside the Visitor Research Manager and Audience Researcher to build a well-rounded view of audiences through coordinating research and sharing results. They present insights in appropriate formats and timeframes to enable teams to integrate them into their planning and projects.
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