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Cadw Head of Visitor Experience and Business Development

Job details
Posting date: 23 January 2025
Salary: £73,978 to £84,882 per year
Hours: Full time
Closing date: 20 February 2025
Location: Wales, UK
Remote working: On-site only
Company: Welsh Government
Job type: Permanent
Job reference: ID 2100

Summary

Head of Visitor Experience and Business Development

If you have a background developing audience-led visitor experiences and programming and want to transform experiences at our historic sites for millions of visitors: look no further than this role. Cadw is the Welsh Government’s historic environment agency and plays a pivotal role in connecting people with the historic environment of Wales; and we want to do more.

At the heart of our strategy is a commitment to ensuring our sites are more relevant and useful to a greater number and diversity of people. This critical leadership role will ensure experiences evolve to better meet the needs of current and future visitors, so that our visitor business continues to generate the financial support on which conservation depends.

We have a permanent opportunity for someone looking to make an impact in a senior leadership role.

What you'll be doing

You'll need vision, brilliant leadership and relationship management skills, strategic thinking, creativity and practicality to provide clear direction for and help design experiences that meet audience needs. You'll also need the commercial understanding to help us ensure that our offer is financially sustainable. This role offers the opportunity to influence at a high level across the organisation: shaping the future of visitor experiences and programming and working with others to turn that vision into reality.

You will:

Provide inspirational professional leadership and support the development of around 120 people in your team.
Lead on developing concepts for new experiences at our sites based on business cases that are imaginative, relevant and feasible.
Champion audience-led ways of working across the organisation, providing leadership, support and guidance to make this happen
Who we're looking for

An inspirational leader adept at leading and motivating large teams; able to inspire others and to drive forward new ideas and approaches.
A brilliant influencer and networker, confident and capable at building relationships with leaders, partners, and teams.
Significant experience and an impressive track record of developing new experiences and programmes for visitors, in multi-disciplinary contexts.
Led by audience, able build and share a deep understanding audience and market insight and use this to inform your work.
Commercial understanding, confidence using business models and constructing business cases to help us ensure that our offer is financially sustainable.

Proud member of the Disability Confident employer scheme

Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.