Marketing Manager - Lancaster Online
| Dyddiad hysbysebu: | 13 Rhagfyr 2024 |
|---|---|
| Cyflog: | £39,105.00 i £45,163.00 bob blwyddyn |
| Oriau: | Llawn Amser |
| Dyddiad cau: | 08 Ionawr 2025 |
| Lleoliad: | LA1 4YW |
| Cwmni: | Lancaster University |
| Math o swydd: | Dros dro |
| Cyfeirnod swydd: | 1448-24 |
Crynodeb
As Marketing Manager for Lancaster Online, you will join a team of marketing and recruitment professionals tasked with recruiting and supporting high-calibre applicants to study with Lancaster University.
You will be responsible for planning, coordinating and implementing effective digital marketing communications strategies to target specific global regions, working with colleagues to develop existing markets and identify new and emerging opportunities, as well as supporting communications for current distance learning students.
You will ensure that our brand and reputation is articulated appropriately for distance learning students, maximising the core benefits narrative to raise awareness amongst target markets and their influencers, to elicit action for lead generation and conversion. This position requires knowledge of brand messaging, communications channels and multi-targeted digital marketing strategies.
Working directly with the Head of Portfolio Marketing and the leadership team for Lancaster Online, which encompasses our distance learning degrees, online professional and short programmes and free taster massive open online courses (MOOCs). The role will be tasked with developing our online learning portfolio using an evidence-based approach, ensuring that our products are relevant to the proposed markets as well as identifying further opportunities for development and progression.
This is a full-time, four-year fixed post based at our Lancaster campus, where hybrid on-site and home working is currently offered subject to line manager approval. Please note that this post will require you to work during the clearing and confirmation period – usually mid-August around A level results day. Leave during this period will be restricted.
Why work at Lancaster
As Marketing Manager for Lancaster Online you will be working at one of the best universities in the UK. We’re top 10 in the Complete University Guide 2025 and consistently placed in the top 15 in the major UK league tables. We also rank highly in international league tables such as the QS World rankings, where 11 of our subjects are ranked in the global top 100. The University was awarded Gold in the latest UK government’s Teaching Excellence Framework (TEF) and has ambitious strategic plans to develop its international reputation and provision of inspiring teaching and research.
The University’s beautiful Lancaster Campus is a lovely place to work, combining a busy urban atmosphere while surrounded by green parkland and seasonal landscaping. We have lots of facilities on-site such as: a sports centre, shops, cafes, a multi-faith centre, pre-school, a post office and a fantastic library. There are numerous clubs, groups and networks you can join to make friends with like-minded people. Lancaster University provides an environment that strongly supports the needs of each employee, promoting a healthy work-life balance.
We offer a comprehensive package of benefits including:
- competitive salary with annual reviews
- generous employer pension scheme
- 39 days off a year which includes University closure days and bank holidays
- a family-friendly approach to those with parental or caring responsibilities.
Find out about more of our employee benefits on our website - https://www.lancaster.ac.uk/jobs
For more information or an informal conversation, please contact Dr Matthew Carmichael, Head of Portfolio Marketing – m.carmichael@lancaster.ac.uk
Aelod balch o'r cynllun cyflogwyr Hyderus o ran Anabledd