Senior Brand Manager (maternity cover) - The GREAT Campaign
| Dyddiad hysbysebu: | 26 Tachwedd 2024 |
|---|---|
| Cyflog: | £46,169 i £50,062 bob blwyddyn |
| Oriau: | Llawn Amser |
| Dyddiad cau: | 19 Rhagfyr 2024 |
| Lleoliad: | London |
| Cwmni: | Government Recruitment Service |
| Math o swydd: | Dros dro |
| Cyfeirnod swydd: | 378518/1 |
Crynodeb
People work in government communications because what we do matters. We explain the objectives and policies of the government of the day. We provide clarity and reassurance to the public at times of crisis. We support businesses to grow. We protect our environment. We help those in need to access support.
The Government Communication Service (GCS) is the professional body for all public service communicators working in government. Our GCS membership incorporates marketing, stakeholder engagement, internal communications, media, digital and social, and operational communications professionals. We collaborate across government with 25 ministerial departments, 21 non-ministerial departments, and more than 300 agencies in addition to other public bodies.
It's an exciting time to be a communications professional in government. The launch of the GCS Strategy 2022-2025 sets our vision to harness the rapid technological changes in communications for the public good; whilst developing our talent with unparalleled opportunities for learning and development. All whilst carrying out interesting, meaningful and purposeful work.
Of course, key to the work of our communications professionals is collaborating across boundaries and taking a genuinely diverse and inclusive approach; communicating with and being representative of our audiences in all four corners of the UK. As a communications professional in GCS, you can be at the forefront of driving our ambitions forward.
Team
Since 2011, the GREAT Britain and Northern Ireland Campaign (GREAT) has been the UK government’s flagship international marketing campaign. The campaign’s principal aim is to drive growth and enhance the reputation of the UK by inspiring people to think differently about the UK, fostering positive perceptions, and encouraging the world to visit, study in, trade with, and invest in our country. GREAT works with multiple government departments, Campaign Partners (like Visit Britain and The British Council) and a large international network of UK embassies abroad to tell the story of the UK around the world.
On 9th June 2021, the Prime Minister announced a refreshed identity for GREAT, encouraging the world to ‘See things differently’ and positioning the UK as a place that embraces fresh perspectives. See our latest brand film here:
https://vimeo.com/manage/videos/559020422
We are seeking a dynamic and enthusiastic Senior Brand Manager to join our team for an 18 month period. Initially this is to support and handover with the incumbent and then to own the role whilst they are on maternity leave.
GREAT HQ is now busy activating our new identity across the world through a range of exciting campaigns, events and partnerships and this role sits at the heart of that; ensuring everything we do stays true to the essence of the GREAT brand. As guardian of the UK’s brand internationally this role is crucial in presenting a new, exciting, and dynamic image of the UK on the world stage.
Responsibilities
Brand management
- Champion the brand both internally and externally, assisting the Senior Brand in Managing consistent use of the GREAT Brand across xHMG and with our partners (This may include presenting a variety of stakeholders)
- Build relationships with our international network so that they’re aware you’re a point of contact for brand governance and advice on best practise for marketing campaigns and brand partnerships guidelines
- Provide guidance to the international network by managing brand queries that come through the GREAT Brand inbox
- Handling brief submissions from our network, ensuring that the relevant templates are completed and questions are addressed
- Attend meetings with the international network to provide assistance on brand usage across their campaigns and events
- Attend the weekly DIT and GREAT brand meetings to align our processes and to guide on brand usage
- Maintaining the brand library, archiving old assets, assisting with logins for users, ensuring new assets have been uploaded, reporting any issues with the brand library supplier and keeping up to date with their latest advances through engagement in training
Asset development
- Liaise with studio on asset development, ensuring that the brand is applied consistently whilst exploring creative solutions to new areas
- Provide assistance to the international network on all brand related queries
- Ensure that the brand book is up to date, brief amends to the studio and ensure the latest version is available to the network
- Project manage toolkits, keeping track of stories being developed by the Campaigns and Partnerships team, ensuring assets are briefed through to studio and approved assets are uploaded onto the brand library
Account management
- Own and develop the briefing process to ensure smooth operation between brand and studio, and to identify where design resource could be allocated
- Regular communication to GREAT HQ on studio capacity, resources & priority
Project management/Creative/Campaigns
- Implement a new brand library under Cabinet Office as a xHMG solution
- Brand management for global large-scale events that require a creative direction from GREAT, requiring regular sessions with DIT events team, their agencies and other xHMG stakeholders
- Support Campaigns and Partnerships team on brand application for global campaigns as outlined in the GREAT HQ calendar
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