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Customer Relations Manager

Job details
Posting date: 04 October 2024
Salary: £40,000 to £45,000 per year
Hours: Full time
Closing date: 01 November 2024
Location: Gloucestershire, GL52 7ZN
Company: Advinia Health Care
Job type: Permanent
Job reference: ORG3630-AJ1160681CheCRM

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Summary

Location: Bishop's Cleeve Care Home

Reporting to the Home Manager with a dotted line to the National Sales Manager
£40-45k basic
£2.5k car
Commission (as I remember is it £325/perm, £50, respite conversion £200
Bonus: £500 quarterly target based on move ins/occupancy being hit.



We've discussed looking for someone with sector experience who can start asap and importantly hit the ground running.


Looking for a highly motivated individual who is confident, organised with strong interpersonal skills, professional manor with a passion to drive and exceed targets.


Single site role.


HM is experienced, supportive and understands sales process.


CRM will need to be able to influence those around them and has experience in stakeholder engagement.


Experience in event management to engage key stakeholders and show case the home and its USP's and offer.


Experience and confident in cold calling, building new relationships and database management.


Exceptional end-to-end sales processes knowledge and experience.


Experience and proven track record in delivering and exceeding key sales KPI's.


Experience and proven track record in both private and LA outreach - marketing activity and successful campaign management with a track record of outperforming key referral targets.


Be able to go in and push back - challenge convention in the home constructively and collaboratively if things need to change. EG. Show suites, first impressions/appearance of the home, cafe/dining rooms, activity programmes and offer etc.


The home is new and state of the art, so the product should sell well if the sales basics are in place.



Summary of role and responsibilities;



Work closely with the Home Manager and home team to achieve or exceed occupancy and average weekly fee targets.


Work closely with the National Sales Manager & Marketing teams to devise a robust marketing plan and submit agreed key KPI reporting.


To be a key point of contact for customer enquiries, managing the enquiry/referral process from generation to closure to include: show rounds, assessments, discussion of care services to meet the resident’s needs, and answering customer queries.


To manage and ensure that the customer experience and journey remains consistent in its quality and empathy, and that all actions are carried out promptly.


To promote and raise the profile of the home in the local community through generating newsworthy stories, and by identifying targeted advertising opportunities. Take a lead on local marketing activities, developing and delivering a programme of community engagement, and working in partnership with the home to deliver successful events in line with KPIs to encourage footfall into the home.


Providing guidance, training and support for the homes staff to ensure effective customer engagement.


Raise the positive profile of the home in the local community through external business development, building and maintaining a contact list of key local stakeholders - including taking a presence at any relevant local external events that enable networking opportunities with care referrers.


Establishing a Health Care Professional database of key contacts alongside establishing and operating an engagement strategy to promote bed vacancies to drive an increase in targeted and specific referrals.


Ensuring the home has a presence on all LA contract bed frameworks to establish, maximise and covert all block and spot bed purchasing opportunities.


Identify and build partnerships and working relationships with key referral partnerships i.e Trusted Care, Autumnia etc.


To achieve and exceed all sales KPI's.



PRI1

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