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Conversion Rate Optimisation (CRO) Specialist
| Posting date: | 24 September 2024 |
|---|---|
| Salary: | £42,000 to £48,000 per year |
| Additional salary information: | Excellent Plus Benefits |
| Hours: | Full time |
| Closing date: | 23 October 2024 |
| Location: | Glasgow, G3 8DZ |
| Company: | Equator Scotland Ltd |
| Job type: | Permanent |
| Job reference: | equator/TP/40/78 |
Summary
The thing that makes your position so important in Equator is that you are responsible for optimising the digital experience for prospective and existing customers, using data-led strategy to drive conversion uplift on our clients’ digital journeys.
Main Responsibilities
- Analyse the data in depth but critically, extract the meaning and learnings from the data toultimately support decision-making, UX optimisation and strategy – thus delivering value to our clients
- Help toplan,developand executea CRO strategy forour Insights clients,toreduce customer friction and improve funnel conversion rates, revenue and other KPIs and metrics for businesses, using data from various digital analytics tools
- Use your analysis skills to discover issues and opportunities for digital user experience improvements including statistical testing (A/B and MVT)
- Align proposed testing initiatives with clear KPI’s that align with overall business goals andobjectives
- Be responsible foranalysing large datasets using platforms like Google Analytics (GA4), Adobe Analytics and Optimizely
- Develop and continually add to a detailed and considered roadmap of testing initiatives, fuelled by detailed quantitative and qualitative analysis
- Execute the end-to-end process to implement saidroadmap of testing initiatives(test mock-up, test configuration, quality assurance, test activation, test analysis)
- Ensureeach testing initiative is delivered ontime,andprovidedetailed performance reports on the back of each
- Work collaboratively within the wider business (alongside Strategy, Design and Development) to develop,launchand measure new tests based on reporting analysis
- Comfortable managing multiple priorities within tighttimeframes
- Work flexibility and adapt recommendations to suit client budgets
- Becommitted to making a positive impact for our clients
The Ideal Candidate
- A data-driven and commercial mindset with strong knowledge of CRO principles to deliver user outcomes
- Ability to extract, analyse and interpret datafromvariousanalyticsplatforms(GA4, Adobe Analyticsasessential requirements)
- Expertiseinidentifyingareas for improvement from both detailed analytics andpreviousexperience in UX
- Proven experience in systematically optimising user experience - creating, prioritising and evolving CRO roadmaps
- Solid understanding of web tracking,demonstratedexpertiseinA/B and MV testing
- A good understanding of general UX & UI best practices, as well as (ideally)psychology and persuasion principles
- Demonstrated copywriting skills (within the context of proposed experiments)
- Hands-on experiencewithtesting andpersonalisation tools(Optimizelyessential), covering the full end-to-end process from test configuration, quality assurance, activation to analysis.
- Understanding of technical elementsincludingHTML,CSSandJavaScript(NB: Not necessarily carrying outhands-on coding & development but a competent understanding within the context of proposing and troubleshooting experiments)
- Basic experience with design tools (such as Figma) used in the creation of experiment wireframes
- Broad understanding of digital and marketing influences (e.g. SEO, PPC,Affiliates, DM) and their impact on web performance
- Excellent planning, task management and time management skills
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.