Digital Marketing Lead (9 months)
| Posting date: | 07 September 2024 |
|---|---|
| Hours: | Full time |
| Closing date: | 07 October 2024 |
| Location: | London, EC2M 4AA |
| Company: | NatWest Group |
| Job type: | Permanent |
| Job reference: | R-00240688 |
Summary
Join us as a Digital Marketing Lead
- This is an opportunity to join a talented team, where you’ll be collaborating with marketing leaders, subject matter experts and other creative professionals
- You’ll be leading on our digital marketing initiatives and you'll be responsible for optimising digital engagement
- Your work will play an important part in driving how our brand is represented across our digital estate, helping us to meet our marketing business goals
What you'll do
In this key role, you’ll be overseeing our digital assets, working closely with marketing managers and content producers to drive up engagement and conversion. Day-to-day, we’ll look to you to leverage advantageous online communities to drive traffic, publish high quality content and gather quality lead generation.
You’ll also be:
- Analysing content performance metrics and improving digital content effectiveness and experiences across all digital marketing channels and campaigns
- Reviewing and making sure that the content creation processes for digital marketing are complying with applicable laws, regulations and policies
- Developing and delivering the digital content strategy across multiple media social channels and media partnerships to deliver on brand and commercial objectives
- Co-creating our content strategy and securing agreement from senior leadership
The skills you'll need
We’re looking for someone with significant senior level experience in advertising in a client or agency role. You’ll have a strong track record of marketing through digital platforms and you’ll have an understanding of external regulations and their impact on the customer and marketing strategy.
You’ll also need:
- Experience of managing a high-performing team
- An understanding of the critical elements of brand management
- Significant marketing experience within a large matrix organisation, ideally in financial services
- A strong understanding of digital marketing strategies and implementation
- Advanced influencing and stakeholder engagement levels at a senior level