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Communications and Marketing Officer - Part Time (0.5 FTE)
| Dyddiad hysbysebu: | 22 Awst 2024 |
|---|---|
| Cyflog: | £16,500 i £18,400 bob blwyddyn |
| Gwybodaeth ychwanegol am y cyflog: | (FTE £33,000 - £36,800) |
| Oriau: | Rhan Amser |
| Dyddiad cau: | 18 Medi 2024 |
| Lleoliad: | Oxford, Oxfordshire |
| Gweithio o bell: | Ar y safle yn unig |
| Cwmni: | Wycliffe Hall, University of Oxford |
| Math o swydd: | Parhaol |
| Cyfeirnod swydd: |
Crynodeb
The context, opportunities, and challenges of this role
Wycliffe Hall is a Permanent Private Hall of the University of Oxford, and an Anglican theological college in the evangelical tradition, committed to excellence in teaching and research, thereby making a significant contribution to the intellectual life of the University and the wider society. Our mission is to be a centre for the renewal of Christian prayer, character, preaching and thinking. We have approximately 130 students, with around 40% being Church of England ordinands. Our students pursue undergraduate and graduate qualifications, from certificates to doctoral degrees, and come from diverse backgrounds. We are dedicated to expanding this diversity, with Communications and Marketing playing a crucial role in achieving this goal and supporting the development of a major fundraising campaign as well as the new Renaissance of Christian Scholarship, Leadership and Culture project.
As the Director of External Relations, Matthew Armstrong leads the Hall's communications and marketing team. An existing Communications and Marketing Officer, drives public relations and news. This new part-time position will harness the team's strengths and empower the post-holder to spearhead social media, design, and brand.
The person selected for this position will play a crucial role in advancing the Hall's mission and its ability to attract top-tier students. We expect the individual in this role to improve communication and marketing at Wycliffe and assist in developing plans for key areas such as student recruitment, enhancing the institution's profile, donor stewardship, and marketing of commercial opportunities. The person in this role will play an essential part in creating captivating and on-brand content to motivate our external stakeholders and church communities to take action. Their innovative and compelling communications will be promoted across a wide range of our channels.
Duties and responsibilities
Duties and Responsibilities – as lead for Social Media, Design and Brand:
1. Develop and implement a content strategy for storytelling across social media platforms, including Facebook, Instagram, and YouTube, ensuring a cohesive narrative that aligns with Wycliffe Hall's values.
2. Design and produce digital assets such as logos, banners, infographics, and mini-mashup videos while maintaining brand consistency across all visual representations.
3. Expand and maintain the Hall's photo library, ensuring all content complies with GDPR and copyright laws and organising assets for easy access and use in various campaigns.
4. Create engaging print and digital brochureware, including posters, flyers, and leaflets, that effectively communicate the Hall's message to the target audience.
5. Liaise with external photographers, videographers, and creatives, providing clear briefs to ensure the production of high-quality content that meets the Hall's standards and objectives.
6. Oversee the management of the Wycliffe brand, ensuring that all communications and merchandising efforts consistently reflect the Hall's identity and ethos.
7. Monitor and report on the performance of digital content across various channels, using analytics to inform future marketing strategies and campaigns.
8. Collaborate with internal teams to ensure that marketing materials meet organisational needs and objectives and that all communications are coherent and strategically aligned.
9. Stay up-to-date with the latest trends in digital marketing, social media, and visual design, applying best practices to keep the brand at the forefront of its industry.
10.Ensure that all marketing efforts are within budget and timelines, optimising resources and prioritising tasks to achieve the best possible outcomes for the brand.
These responsibilities require a blend of creativity, strategic thinking, and attention to detail, ensuring that the brand's story is told effectively and resonates with the intended audience.
Duties and Responsibilities – as part of the team:
Help evolve Wycliffe's communications strategy ensuring alignment with the External Relations strategy.
Develop and deliver specific communication campaign plans to support internal stakeholders, including recruitment, the New Renaissance Project, and the Fundraising Campaign.
Monitor and evaluate the effectiveness of the communication efforts.
Manage and update the Wycliffe Hall website.
Manage the communications email inbox and delegate or act on appropriate requests.
Key Selection Criteria
Role related skills:
Experience in using a website content management system.
Experience in digital and print communications and publishing.
Experience in managing social media platforms.
Experience producing targeted, creative, and relevant promotional material and media from the concept.
Outstanding written and verbal communication skills, including strong attention to detail, excellent spoken and written English
Desirable skills:
Exposure to the communication and marketing challenges of a university
An awareness of the communication and marketing issues within the Church of England
Personal Aptitudes:
Ability to operate strategically and deal with detail as required.
A collaborative, proactive working style and a desire for excellence in all areas of work
Excellent interpersonal skills and the ability to confidently relate to colleagues, students, and external stakeholders from various backgrounds.
Ability to work independently and as part of a team whilst managing and prioritising a busy workload.
Evidence of solid intellect and analytical skills, demonstrable through educational qualifications or equivalent professional or life experience.
Sympathetic to the vision, mission, and values of the Hall
https://www.wycliffe.ox.ac.uk/vacancies
Wycliffe Hall is a Permanent Private Hall of the University of Oxford, and an Anglican theological college in the evangelical tradition, committed to excellence in teaching and research, thereby making a significant contribution to the intellectual life of the University and the wider society. Our mission is to be a centre for the renewal of Christian prayer, character, preaching and thinking. We have approximately 130 students, with around 40% being Church of England ordinands. Our students pursue undergraduate and graduate qualifications, from certificates to doctoral degrees, and come from diverse backgrounds. We are dedicated to expanding this diversity, with Communications and Marketing playing a crucial role in achieving this goal and supporting the development of a major fundraising campaign as well as the new Renaissance of Christian Scholarship, Leadership and Culture project.
As the Director of External Relations, Matthew Armstrong leads the Hall's communications and marketing team. An existing Communications and Marketing Officer, drives public relations and news. This new part-time position will harness the team's strengths and empower the post-holder to spearhead social media, design, and brand.
The person selected for this position will play a crucial role in advancing the Hall's mission and its ability to attract top-tier students. We expect the individual in this role to improve communication and marketing at Wycliffe and assist in developing plans for key areas such as student recruitment, enhancing the institution's profile, donor stewardship, and marketing of commercial opportunities. The person in this role will play an essential part in creating captivating and on-brand content to motivate our external stakeholders and church communities to take action. Their innovative and compelling communications will be promoted across a wide range of our channels.
Duties and responsibilities
Duties and Responsibilities – as lead for Social Media, Design and Brand:
1. Develop and implement a content strategy for storytelling across social media platforms, including Facebook, Instagram, and YouTube, ensuring a cohesive narrative that aligns with Wycliffe Hall's values.
2. Design and produce digital assets such as logos, banners, infographics, and mini-mashup videos while maintaining brand consistency across all visual representations.
3. Expand and maintain the Hall's photo library, ensuring all content complies with GDPR and copyright laws and organising assets for easy access and use in various campaigns.
4. Create engaging print and digital brochureware, including posters, flyers, and leaflets, that effectively communicate the Hall's message to the target audience.
5. Liaise with external photographers, videographers, and creatives, providing clear briefs to ensure the production of high-quality content that meets the Hall's standards and objectives.
6. Oversee the management of the Wycliffe brand, ensuring that all communications and merchandising efforts consistently reflect the Hall's identity and ethos.
7. Monitor and report on the performance of digital content across various channels, using analytics to inform future marketing strategies and campaigns.
8. Collaborate with internal teams to ensure that marketing materials meet organisational needs and objectives and that all communications are coherent and strategically aligned.
9. Stay up-to-date with the latest trends in digital marketing, social media, and visual design, applying best practices to keep the brand at the forefront of its industry.
10.Ensure that all marketing efforts are within budget and timelines, optimising resources and prioritising tasks to achieve the best possible outcomes for the brand.
These responsibilities require a blend of creativity, strategic thinking, and attention to detail, ensuring that the brand's story is told effectively and resonates with the intended audience.
Duties and Responsibilities – as part of the team:
Help evolve Wycliffe's communications strategy ensuring alignment with the External Relations strategy.
Develop and deliver specific communication campaign plans to support internal stakeholders, including recruitment, the New Renaissance Project, and the Fundraising Campaign.
Monitor and evaluate the effectiveness of the communication efforts.
Manage and update the Wycliffe Hall website.
Manage the communications email inbox and delegate or act on appropriate requests.
Key Selection Criteria
Role related skills:
Experience in using a website content management system.
Experience in digital and print communications and publishing.
Experience in managing social media platforms.
Experience producing targeted, creative, and relevant promotional material and media from the concept.
Outstanding written and verbal communication skills, including strong attention to detail, excellent spoken and written English
Desirable skills:
Exposure to the communication and marketing challenges of a university
An awareness of the communication and marketing issues within the Church of England
Personal Aptitudes:
Ability to operate strategically and deal with detail as required.
A collaborative, proactive working style and a desire for excellence in all areas of work
Excellent interpersonal skills and the ability to confidently relate to colleagues, students, and external stakeholders from various backgrounds.
Ability to work independently and as part of a team whilst managing and prioritising a busy workload.
Evidence of solid intellect and analytical skills, demonstrable through educational qualifications or equivalent professional or life experience.
Sympathetic to the vision, mission, and values of the Hall
https://www.wycliffe.ox.ac.uk/vacancies