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Social Media and SEO Specialist
| Posting date: | 11 July 2024 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | Quarterly bonus scheme, Company Pension Scheme |
| Hours: | Part time |
| Closing date: | 10 August 2024 |
| Location: | UK |
| Remote working: | Fully remote |
| Company: | Kazzicom Ltd |
| Job type: | Permanent |
| Job reference: | SMS2407005 |
Summary
We are looking for an experienced and creative Social Media and SEO Specialist to join our team.
As a Social Media and SEO Specialist, you will be responsible for developing and implementing our Social Media and SEO Strategy to increase our online presence and improve our marketing and sales efforts.
You will be working closely with all the teams, to determine work trends and also what is happening amongst the business and with our clients.
Social Media Specialist duties and responsibilities
• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools such as Buffer, Hootsuite
• Collaborate with Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimisation
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback
SEO responsibilities
• Perform keyword research on a regular basis
• Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
• Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
• Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
• Write SEO optimised content
• Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, Screaming Frog,
• Identify and close content gaps between company website and competitor content
• Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
• Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
• Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building
• Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives
• Implement local and international SEO techniques across local (Google My Business listings) and international websites
• Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings
• Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement
• Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
• Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
As a Social Media and SEO Specialist, you will be responsible for developing and implementing our Social Media and SEO Strategy to increase our online presence and improve our marketing and sales efforts.
You will be working closely with all the teams, to determine work trends and also what is happening amongst the business and with our clients.
Social Media Specialist duties and responsibilities
• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools such as Buffer, Hootsuite
• Collaborate with Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimisation
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback
SEO responsibilities
• Perform keyword research on a regular basis
• Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
• Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
• Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
• Write SEO optimised content
• Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, Screaming Frog,
• Identify and close content gaps between company website and competitor content
• Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
• Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
• Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building
• Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives
• Implement local and international SEO techniques across local (Google My Business listings) and international websites
• Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings
• Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement
• Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
• Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices