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Marketing Automation Specialist
| Posting date: | 04 July 2024 |
|---|---|
| Hours: | Full time |
| Closing date: | 03 August 2024 |
| Location: | SE1 9SG |
| Company: | Mitie |
| Job type: | Contract |
| Job reference: | 56249 |
Summary
Job Overview
As a Marketing Automation Specialist at Mitie, you will play a crucial role in driving growth through high-impact email marketing campaigns. Reporting to the Head of Digital Marketing, you will work alongside a team of talented marketers to push boundaries and deliver outstanding results.
Main Duties
The role involves developing and executing email marketing programmes, segmenting data, testing campaigns, and deploying strategies to enhance customer relationships and drive growth. Creating and optimizing nurture programmes, continuous campaign testing, and analyzing performance to improve conversion rates and ROI. Collaborating with marketing leadership to monitor KPIs and campaign metrics, maintaining the email marketing calendar, and supporting digital marketing initiatives. Managing the marketing automation platform, staying updated on industry trends, and supporting marketing operations programmes. Keeping marketing colleagues informed on scheduling and potential conflicts.
What we are looking for?
The ideal candidate for this position must have a strong background in marketing automation and digital marketing. They should be proficient in managing platforms like HubSpot and CRM tools and have experience with social media tools. The candidate should be highly organized, detail-oriented, and able to work effectively with colleagues. Our product offers numerous advantages tailored to fit your lifestyle.
As a Marketing Automation Specialist at Mitie, you will play a crucial role in driving growth through high-impact email marketing campaigns. Reporting to the Head of Digital Marketing, you will work alongside a team of talented marketers to push boundaries and deliver outstanding results.
Main Duties
The role involves developing and executing email marketing programmes, segmenting data, testing campaigns, and deploying strategies to enhance customer relationships and drive growth. Creating and optimizing nurture programmes, continuous campaign testing, and analyzing performance to improve conversion rates and ROI. Collaborating with marketing leadership to monitor KPIs and campaign metrics, maintaining the email marketing calendar, and supporting digital marketing initiatives. Managing the marketing automation platform, staying updated on industry trends, and supporting marketing operations programmes. Keeping marketing colleagues informed on scheduling and potential conflicts.
What we are looking for?
The ideal candidate for this position must have a strong background in marketing automation and digital marketing. They should be proficient in managing platforms like HubSpot and CRM tools and have experience with social media tools. The candidate should be highly organized, detail-oriented, and able to work effectively with colleagues. Our product offers numerous advantages tailored to fit your lifestyle.