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Band 5 Marketing Officer | Royal Free London NHS Foundation Trust
| Posting date: | 25 June 2024 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | £34,089 - £41,498 per annum inclusive of HCAS |
| Hours: | Full time |
| Closing date: | 25 July 2024 |
| Location: | London, NW3 2QG |
| Company: | Royal Free London NHS Foundation Trust |
| Job type: | Permanent |
| Job reference: | 6347307/391-RFL-6347307 |
Summary
The role of the Marketing Officer is dynamic, varied and part of the larger PPU marketing team which sits within the Business Development, Marketing and Sales (UK) department. The purpose of the role is to support the marketing strategy to drive business to the private unit by securing an increase of patient referrals year on year. The position will support the Marketing Manager in all functional areas of marketing support aligned to the marketing strategy - key tasks will include, but are not limited to:
• Support the Marketing Manager with business development and service delivery initiatives to ensure growth within the unit
• Lead on the development and sharing of all PPU marketing and communications materials to staff, GPs, patients, consultants and the general public
• Create, implement and maintain medical and surgical campaigns through internal and external communications, consultant engagement, advertising, healthcare events, social media management, website development and regular reporting.
You will be required to develop strong working relationships and work closely with the senior leadership team and all key members of the multidisciplinary team including working closely with Consultants, clinical staff, divisional and operational managers, ward administrators and external agencies such as graphic design agencies, digital agencies and third party providers.
• Assist in providing tailor made marketing campaigns and initiatives for PPU consultants across the trust to help establish and grow their private practice, in line with PPU’s objectives
• Write and produce a wide range of written materials aimed at GPs as part of the unit’s GP marketing strategy including flyers, newsletters, presentations and briefing documents
• Support the GP and Consultant Liaison in the administration and delivery of GP events and more specifically, GP marketing
• Attend GP events as and when necessary
• Support the Marketing Manager in providing tailor made marketing campaigns and initiatives for new PPU services to help raise awareness and generate private referrals
• Produce reports (routine and ad-hoc) as requested by the PPU Marketing Manager to highlight the monthly, quarterly and annual ROI of the team’s marketing initiatives
• Create captivating content for the unit’s social media channels, which may include writing blogs, articles, posts and multimedia content.
• Develop and update website content across all PPU websites on an ongoing basis and manage all social media platforms for the unit
• Stay up-to-date with the latest social media trends and digital technologies
• Support the Overseas Business Development teams with their marketing strategy to increase embassy referrals and raise the international profile of the unit and its Consultants
The Royal Free London Private Patients Unit is a fast paced, rapidly changing healthcare environment. The unit combines the convenience, comfort and personalised attention of a private hospital with the very best state-of-the-art services, technology, and professional and clinical excellence you would expect from a top London teaching hospital.
All profits which our hospitals earn are reinvested into the trust to the benefit of all our patients, NHS and private. We are proud to bring the very best skills and standards of the NHS to benefit our private patients and, in doing so, support the continued development of the NHS and the Royal Free London through our success.
Our top priority is to ensure that each patient receives the highest quality care.
DUTIES AND RESPONSIBILITIES
• Act as marketing lead for key projects and provide marketing and communications support for all PPU campaigns, projects and business initiatives with the aim to maximise theatre utilisation, increase inpatient occupancy and drive outpatient referrals to consultants
• Lead on producing all marketing materials, online publications, patient information leaflets and advertisements
• Assist in providing tailor made marketing campaigns and initiatives for PPU consultants across the trust to help establish and grow their private practice, in line with PPU’s objectives
• Write and produce a wide range of written materials aimed at GPs as part of the unit’s GP marketing strategy including flyers, newsletters, presentations and briefing documents
• Support the GP and Consultant Liaison in the administration and delivery of GP events and more specifically, GP marketing
• Attend GP events as and when necessary
• Support the Marketing Manager in providing tailor made marketing campaigns and initiatives for new PPU services to help raise awareness and generate private referrals
• Lead on producing internal communications and publications to ensure all PPU staff are aware what is happening across the organisation
• Produce reports (routine and ad-hoc) as requested by the PPU Marketing Manager to highlight the monthly, quarterly and annual ROI of the team’s marketing initiatives
• Create captivating content for the unit’s social media channels, which may include writing blogs, articles, posts and multimedia content.
• Develop and update website content across all PPU websites on an ongoing basis and manage all social media platforms for the unit
• Stay up-to-date with the latest social media trends and digital technologies
• Monitor UK PPC campaigns in partnership with our external agency and facilitate a close working relationship with PPU’s digital marketing service provider to ensure a strong digital presence is maintained
• Liaise with advertisers to secure print, editorial, out of home and digital advertising opportunities to increase awareness of PPU and maintain the reputation of the world class Consultants and the Royal Free brand
• Input ideas and requirements into annual business plans and build and cost marketing plans to support the key business initiatives
• Raise and receipt all marketing and communications related purchase orders
• Manage the marketing stock and keep an accurate inventory
• Support the Overseas Business Development teams with their marketing strategy to increase embassy referrals and raise the international profile of the unit and its Consultants
• Present a professional image for the service at all times and ensure the provision of a comprehensive, world class service to patients, relatives/carers, clinicians and external agencies.
This advert closes on Tuesday 9 Jul 2024