Band 8c Associate Director - Communications, Engagement, Marketing
| Dyddiad hysbysebu: | 14 May 2024 |
|---|---|
| Cyflog: | £70,417 to £81,138 per year |
| Gwybodaeth ychwanegol am y cyflog: | £70417 - £81138 a year |
| Oriau: | Full time |
| Dyddiad cau: | 28 May 2024 |
| Lleoliad: | Yeovil, BA22 8HR |
| Cwmni: | NHS Jobs |
| Math o swydd: | Permanent |
| Cyfeirnod swydd: | D9462-SOMICB009-24 |
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PURPOSE OF THE ROLE: The Associate Director of Communications, Engagement and Marketing reports directly to the Executive Director of Communications, Engagement and Marketing. This role is central to promoting NHS Somerset locally, regionally and nationally and developing, portraying and embedding a strong and positive public and internal narrative around the organisation. The role leads the communications, Engagement and Marketing team and is responsible for upholding the corporate reputation of the strategic commissioning function and the wider ICS. It is a system-wide team with responsibility for internal and external communication, public affairs, media, digital, marketing, and statutory involvement/consultation functions who have responsibility for making health and care more inclusive and equitable for all, including for staff. The role will provide strategic leadership to the team in order to deliver a measurable programme of activity to all audiences across all communications channels. This includes supporting the development and delivery of the long-term plan of the ICB and contributing to the ongoing development and delivery of the Somerset 5 Year Joint Forward Plan Strategy and tactics will be aimed at building relationships with patients, employees, stakeholders and communities including regulators, commissioners and providers as well as local and national stakeholders, the media, policy makers, opinion-formers and the public. The role will also oversee the VCSE engagement, ensuring strong links with this sector and supporting the ICS to early and effectively around any service change or development in communities. The post holder is required to be fully conversant with all strategic developments within the ICB and those being progressed with partner organisations in the ICS. They are expected to have an understanding of progress against these working collaboratively with executives and managers in other directorates and organisations in the development of the documents and presentations, ensuring high quality timely drafts are delivered. Excellent report writing and presentation preparation skills are essential, alongside the ability to work collaboratively and supportively to provide highly specialist advice and guidance on functional and information matters. The post holder will have the ability to understand and communicate highly complex strategies to a wide range of audiences, tailoring the material to suit the occasion and the purpose. KEY RESPONSIBILTIES OF THE ROLE: Specific portfolio responsibilities include: Develop a strong working relationship with the ICB Chief Executive, Chair and all executive officers to develop clear public and internal narratives for the organisation and deputise for the Executive Director of Communications, Engagement and Marketing. Develop strong relationships with key stakeholders including NHS providers, NHSE, public health and other closely aligned organisations (including those supporting health overview and scrutiny panels). Develop the ICB and ICS strategic narrative, messaging, positioning and branding. Creation of a strategic communications programme across the ICS, leading teams and programmes to implement key objectives for the ICB and ICS across a complex agenda. Responsibility for the communication and involvement functions; ensuring delivery of effective member and public involvement and consultation across the range of ICB activity and establishing robust internal communications and involvement with staff and key partners in the delivery of the strategy. Work closely with system communications leads to create a high performing network with a shared purpose and agreed work plan. Ensuring that both system and placed based work is well aligned and supported. Taking the convenor role; bringing key partners together. Communications and involvement support for the successful implementation of high-profile service transformation and change programmes; ensuring a robust programme of involvement and consultation that is aligned to strategic change programmes Maintain relationships and reputation with local, regional and national media and managing all media-related issues; this will include stakeholder mapping, relationship handling etc. Immediate responses and crisis management will be required, and advice and support will be needed, as well as drafting professional material with managers for executive sign off. Internal communications and involvement activity to support the ICBs organisational development objectives. Internal communications are as much a priority as external focused activity to ensure that staff are fully involved in decision making and understand the wider context in which they are working. Take the lead for complex marketing strategies and campaigns across the ICB and ICS including managing the approach, messaging and delivery. A laser focus on targeted campaigns to deliver our key objectives around reducing inequalities. A focus on measuring outcomes and learning from success is essential. Take the lead role in developing materials for formal consultation adhering to the current legislation and ensuring the ICB meets its statutory obligations. Use specialist knowledge of a range of appropriate involvement and consultation methods and approaches (for example - focus groups, on-line surveys, citizen panels, other digital media) to secure reliable involvement across the range of ICB work. Liaison with: Somerset: General public Members Patients, carer, users Community Groups Wider Somerset ICS Partners Providers, Local Authority, SWAST Partners e.g.: Healthwatch; Voluntary Sector, South West Academic Health Science Network; Education settings, police, fire and rescue service Lobby Groups MPs/Ministers/SPADs Councillors Overview & Scrutiny Committee External Suppliers/ consultants NHS South West National: NHS Trusts. NHS England NHS Providers Department of Health and Social Care Ministry of Housing, Communities and Local Government Health Inequalities Forum Grant-giving organisations Trade Unions Think Tanks and Charities External suppliers Participate in executive meetings (when required), developing and agreeing key consistent and coordinated messaging including core briefings internally and external handling of corporate decisions and responses. Lead on areas of responsibility in workshops, public meetings and members meetings. Take responsibility for proactive management relationships with members of parliament. Develop communication materials and briefings to promote and present the work of the ICB and ICS within the local system, working with directors and other system leads to develop these materials as required. Lead the effective management of media relations for the ICB and ICS and implement the media plan ensuring ICBs voice is consistently heard and trusted by local people. Help the public to understand the strategic aims of the ICS and how we are working to deliver them. Provide expert advice on issues and reputation management to project groups and the executive and Board, which requires continuous engagement in the corporate business. Undertake complex and detailed information analysis of specific projects/reports requiring high levels of concentration and for a range of audiences. Responsible for proposing and drafting changes, implementation and interpretation to policies, guidelines and service level agreements (SLAs) which may impact. Exercise judgement over reputational matters affecting the ICB and ICS and provide advice to managers, directors, the chief executive and chair. Transfers expertise and knowledge as appropriate. Innovation and transformation will be a central focus. Developing and delivering formal briefing/training to promote innovation across Somerset. Responsible for leading multiple areas and line managing senior managers across major areas of activity. This includes a corporate responsibility for managing the team(s) and all HR related management matters. Collaborative Working To work in a matrix management style and to foster close working relations with other managers across the system in Somerset. Motivate and inspire staff throughout the strategy to role model leadership and innovation. Demonstrable ability to lead complex marketing campaigns across multiple stakeholders delivering on ICS strategic aims. Ability to work as part of a team and to have a good understanding of what makes a good team, this includes working as part of the wider Corporate Business team and wider ICB and ICS. Ability to build and sustain relationships with external agencies and other NHS partners to meet a common goal Ability to work closely with the all directorates to ensure effective and efficient service delivery Ability to develop good working relationships with colleagues working in other organisations to develop an effective communication network Leadership / Management Determination, perseverance and resilience to react flexibly and operate in a complex, rapidly changing and often ambiguous environment. Attention to detail, combined with the ability to extract key messages from complex analysis. Strong critical thinking, problem solving skills and emotional intelligence; the ability to demonstrate good judgement and show strong analytical skills. Ability to plan over short, medium and long-term timeframes and adjust plans and resource requirements accordingly. Demonstrate presence, dynamism, energy, vision and passion; engaging people by the way they communicate, behave and interact with others. Ability to guide and facilitate both experienced and inexperienced colleagues. Leads by example to demonstrate a commitment to the NHS People Promise.