CRM Specialist - Maternity Cover
| Posting date: | 09 February 2026 |
|---|---|
| Hours: | Full time |
| Closing date: | 11 March 2026 |
| Location: | Woking, Surrey |
| Remote working: | On-site only |
| Company: | MSC Cruises Management (UK) Limited |
| Job type: | Temporary |
| Job reference: | 16421 |
Summary
Your Purpose
The CRM Specialist is responsible for leads management strategies and segmentation to enhance customer engagement & repeat rates, generate leads and drive business growth. They will closely collaborate with the corporate and local Marketing & Contact Centre teams on the planning and execution of the direct marketing & outbound campaigns with the main focus initially being for the UK & Ireland market but will also include other markets including Scandinavia & Australia.
Your Impact
Direct Marketing Campaigns:
Data management – segmenting audiences so marketing can create targeted campaigns
Optimise automation & nurturing campaigns
Work with the local marketing teams to plan strategic and tactical email campaigns including newsletters and loyalty club and nurturing campaigns to increase engagement
Plan and brief What’s App and sms campaigns.
Brief the markets on content/offers required for the campaigns; tailored to segmented audiences
Analyse campaign performance and generate detailed reports on effectiveness & ROI
Use reporting & AB testing to refine future lead generation tactics
Manage e-coupon campaigns and ensure timely execution and follow-up
Identify gaps and optimise touchpoints to ensure lead data is clean
Leads Management:
Design and implement plan for lead activation and nurturing
Monitor leads acquisition processes and optimise strategies for maximum performance
Conduct detailed analysis and forecasting of leads performance
Ensure high data quality and integrity across all marketing platforms and databases
Work closely with Contact Centre team to maximise all opportunities
Brief the contact centre and set up any promotions to help convert sales
Your Journey so far
Degree or relevant qualification in Marketing, Business, Economics or a related field (preferred)
5 years experience in Direct Marketing/ CRM/Database Management
Proficiency in CRM software. (Adobe Journey Optimiser (AJO)/Sales Force/Qlicksense)
Experience in the travel industry is a strong advantage, especially in a sales/marketing environment
Track record of successful email campaigns and CRM management
Effective prioritisation and time management skills
Ability to work efficiently and communicate with different departments
Strong analytical mindset and skills with performance analytic tools
Excellent interpersonal, written and presentation skills
Your Essentials
Full Right to Work in the UK required
Fluent in written and spoken English, any additional language is an advantage
Our commitment
We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.
Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!
The CRM Specialist is responsible for leads management strategies and segmentation to enhance customer engagement & repeat rates, generate leads and drive business growth. They will closely collaborate with the corporate and local Marketing & Contact Centre teams on the planning and execution of the direct marketing & outbound campaigns with the main focus initially being for the UK & Ireland market but will also include other markets including Scandinavia & Australia.
Your Impact
Direct Marketing Campaigns:
Data management – segmenting audiences so marketing can create targeted campaigns
Optimise automation & nurturing campaigns
Work with the local marketing teams to plan strategic and tactical email campaigns including newsletters and loyalty club and nurturing campaigns to increase engagement
Plan and brief What’s App and sms campaigns.
Brief the markets on content/offers required for the campaigns; tailored to segmented audiences
Analyse campaign performance and generate detailed reports on effectiveness & ROI
Use reporting & AB testing to refine future lead generation tactics
Manage e-coupon campaigns and ensure timely execution and follow-up
Identify gaps and optimise touchpoints to ensure lead data is clean
Leads Management:
Design and implement plan for lead activation and nurturing
Monitor leads acquisition processes and optimise strategies for maximum performance
Conduct detailed analysis and forecasting of leads performance
Ensure high data quality and integrity across all marketing platforms and databases
Work closely with Contact Centre team to maximise all opportunities
Brief the contact centre and set up any promotions to help convert sales
Your Journey so far
Degree or relevant qualification in Marketing, Business, Economics or a related field (preferred)
5 years experience in Direct Marketing/ CRM/Database Management
Proficiency in CRM software. (Adobe Journey Optimiser (AJO)/Sales Force/Qlicksense)
Experience in the travel industry is a strong advantage, especially in a sales/marketing environment
Track record of successful email campaigns and CRM management
Effective prioritisation and time management skills
Ability to work efficiently and communicate with different departments
Strong analytical mindset and skills with performance analytic tools
Excellent interpersonal, written and presentation skills
Your Essentials
Full Right to Work in the UK required
Fluent in written and spoken English, any additional language is an advantage
Our commitment
We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.
Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!