Senior Marketing and Communications Manager
| Posting date: | 21 January 2026 |
|---|---|
| Salary: | £37,784 to £38,926 per year |
| Hours: | Full time |
| Closing date: | 20 February 2026 |
| Location: | L1 0BW |
| Remote working: | On-site only |
| Company: | Liverpool Biennial of Contemporary Art Limited |
| Job type: | Permanent |
| Job reference: |
Summary
Strategy and Planning
• In consultation with the Director, develop and deliver multi-channel marketing
& audience development strategies for each festival and non-festival projects
which align with and support the organisation’s objectives.
• Contribute to the overall strategy and business planning for Liverpool
Biennial as part of the Senior Management Team
• Create, implement and manage annual plans and budgets, setting targets in
line with organisational objectives
• Create and deliver high-profile, impactful campaigns for each biennial festival
• Advise the team on brand development and management, messaging and
design development
• Provide insight by gathering data, commissioning research from independent
evaluators, analysing findings and reporting on impact
• Engage Programme (curatorial, learning, front of house) and other colleagues
in jointly developing content and championing the organisation in all that it
does
• Review and develop innovative digital and audience development strategies
and oversee website development and improvements
Marketing and Audience Development
• Oversee the briefing and management of external agencies including, but not
limited to, designers, PR agencies, photographers, videographers and web
developers
• Champion digital development, engaging new audiences with innovative and
interactive social media content
• Lead on advertising and design, print production and distribution, including
contracting, briefing and managing suppliers
• Develop briefs and write, or commission, documents and online content for
promotional, advocacy and reporting purposes
• Work with colleagues to create, review and implement exhibition text and
interpretation online and in venues
• Draft effective press releases and statements in relation to the organisation’s
activities
• Work with colleagues to grow and diversify audiences, encouraging audiencecentred decision making
• Contribute to the continual development of our CRM system, ensuring all key
marketing contacts and agreements are uploaded in line with GDPR
regulations
• Contribute and oversee the maintenance and development of the
organisation’s digital presence including website and other channels
• Brief and manage printed materials to support festival activity including
guides, tote bags, venue/city dressing and exhibition interpretation
• Liaise with artists, their galleries and partner
organisations regarding marketing and communications for the Biennial
• Work closely with the Head of Development to commission and communicate
independent evaluations of each festival edition
• Lead on audience data capture in line with Arts Council England and local
authority reporting and proactively respond to findings to support, tailor and
advance audience development strategies
Advocacy and partnerships
• Advise the Director in shaping and delivering a strategic approach to
advocacy, with support from external PR consultants
• Support the senior leadership team to manage relationships with key strategic
partners such as Visit Liverpool, local arts organisations, Liverpool City
Council and Arts Council England, occasionally acting as the organisation’s
representative where delegated
• Liaise with peers and partner organisations, city region and tourism bodies,
and other local and national agencies to develop new joint
marketing partnerships, ensuring that plans are shared and goals met
• Support the Director and Board on issues management and crisis
communications, proposing messaging and approach in consultation with
external PR consultants where appropriate
• Support the development team in finding and engaging prospective
supporters, enabling them to maximise revenue-generating opportunities for
the organisation
• Work closely with the development team to
ensure appropriate crediting for funders and donors
Events
• Work closely with the Head of Development to plan and deliver
all external Liverpool Biennial events (excluding festival programming)
• Lead on drafting events plans, on-the-day schedules, speaking notes and risk
assessments for all events owned by the department
• Manage the on-the-day running of events, delegating to team members where
needed and ensuring all speakers/hosts have what they need
• Advise on attendees for invite-only events, drawing on your knowledge of the
organisation’s key stakeholders
Teamwork and equalities
• Line manage the Digital Content & Marketing Officer, along with other team
members, interns, freelancers and suppliers as needed, motivating them with
clear targets and identifying professional development opportunities where
appropriate
• Attend regular meetings with the whole team, fellow managers and the senior
leadership team to develop opportunities on behalf of the Biennial.
• Prepare reports for the Board on marketing and communications targets,
plans, progress and risks, attending Board meetings or sub-groups
as required.
• Work within the context of the Biennial’s Equality, Diversity,
Inclusion Policy and other policies, in the planning and delivery of services
and treatment of employees and colleagues, as well as artists and others that
we work with
• Other duties as required, commensurate with the level and nature of the role.
• In consultation with the Director, develop and deliver multi-channel marketing
& audience development strategies for each festival and non-festival projects
which align with and support the organisation’s objectives.
• Contribute to the overall strategy and business planning for Liverpool
Biennial as part of the Senior Management Team
• Create, implement and manage annual plans and budgets, setting targets in
line with organisational objectives
• Create and deliver high-profile, impactful campaigns for each biennial festival
• Advise the team on brand development and management, messaging and
design development
• Provide insight by gathering data, commissioning research from independent
evaluators, analysing findings and reporting on impact
• Engage Programme (curatorial, learning, front of house) and other colleagues
in jointly developing content and championing the organisation in all that it
does
• Review and develop innovative digital and audience development strategies
and oversee website development and improvements
Marketing and Audience Development
• Oversee the briefing and management of external agencies including, but not
limited to, designers, PR agencies, photographers, videographers and web
developers
• Champion digital development, engaging new audiences with innovative and
interactive social media content
• Lead on advertising and design, print production and distribution, including
contracting, briefing and managing suppliers
• Develop briefs and write, or commission, documents and online content for
promotional, advocacy and reporting purposes
• Work with colleagues to create, review and implement exhibition text and
interpretation online and in venues
• Draft effective press releases and statements in relation to the organisation’s
activities
• Work with colleagues to grow and diversify audiences, encouraging audiencecentred decision making
• Contribute to the continual development of our CRM system, ensuring all key
marketing contacts and agreements are uploaded in line with GDPR
regulations
• Contribute and oversee the maintenance and development of the
organisation’s digital presence including website and other channels
• Brief and manage printed materials to support festival activity including
guides, tote bags, venue/city dressing and exhibition interpretation
• Liaise with artists, their galleries and partner
organisations regarding marketing and communications for the Biennial
• Work closely with the Head of Development to commission and communicate
independent evaluations of each festival edition
• Lead on audience data capture in line with Arts Council England and local
authority reporting and proactively respond to findings to support, tailor and
advance audience development strategies
Advocacy and partnerships
• Advise the Director in shaping and delivering a strategic approach to
advocacy, with support from external PR consultants
• Support the senior leadership team to manage relationships with key strategic
partners such as Visit Liverpool, local arts organisations, Liverpool City
Council and Arts Council England, occasionally acting as the organisation’s
representative where delegated
• Liaise with peers and partner organisations, city region and tourism bodies,
and other local and national agencies to develop new joint
marketing partnerships, ensuring that plans are shared and goals met
• Support the Director and Board on issues management and crisis
communications, proposing messaging and approach in consultation with
external PR consultants where appropriate
• Support the development team in finding and engaging prospective
supporters, enabling them to maximise revenue-generating opportunities for
the organisation
• Work closely with the development team to
ensure appropriate crediting for funders and donors
Events
• Work closely with the Head of Development to plan and deliver
all external Liverpool Biennial events (excluding festival programming)
• Lead on drafting events plans, on-the-day schedules, speaking notes and risk
assessments for all events owned by the department
• Manage the on-the-day running of events, delegating to team members where
needed and ensuring all speakers/hosts have what they need
• Advise on attendees for invite-only events, drawing on your knowledge of the
organisation’s key stakeholders
Teamwork and equalities
• Line manage the Digital Content & Marketing Officer, along with other team
members, interns, freelancers and suppliers as needed, motivating them with
clear targets and identifying professional development opportunities where
appropriate
• Attend regular meetings with the whole team, fellow managers and the senior
leadership team to develop opportunities on behalf of the Biennial.
• Prepare reports for the Board on marketing and communications targets,
plans, progress and risks, attending Board meetings or sub-groups
as required.
• Work within the context of the Biennial’s Equality, Diversity,
Inclusion Policy and other policies, in the planning and delivery of services
and treatment of employees and colleagues, as well as artists and others that
we work with
• Other duties as required, commensurate with the level and nature of the role.
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Disability Confident
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