Social Media & Digital Communications Officer
| Posting date: | 06 January 2026 |
|---|---|
| Salary: | £35,500.00 per year |
| Additional salary information: | £35500.00 a year |
| Hours: | Full time |
| Closing date: | 19 January 2026 |
| Location: | London, E20 1JQ |
| Company: | NHS Jobs |
| Job type: | Contract |
| Job reference: | G0002-26-0001 |
Summary
Working as part of the communications team, the Social Media and Digital Communications Officer is responsible for working with the Communications team to maintain and improve the HFEAs digital and social media channels. This role leads the development of engaging content for the organisations digital channels, including the website and existing social media channels. The postholder is also expected to produce regular analytics to monitor success, make recommendations for improvements and update senior leaders and colleagues on the performance of the HFEAs digital channels. Key responsibilities Create channel-specific content for the HFEAs social media channels Facebook, X Twitter, Instagram, LinkedIn targeting our key stakeholders including patients, donors, donor-conceived people and fertility professionals Implement the organisations digital communications strategy maintain and develop our social media strategy and social media use policy, making evidence-based recommendations Producing and maintaining Standard Operating Procedures for publishing content and producing analytics Research and engage with fertility influencers and organisations to help reach different patient groups with our content Respond sensitively and accurately to patients and stakeholders contacting us via DM Create rich media assets for the HFEAs digital channels, including infographics, videos, and liaise with spokespeople and stakeholders to be featured Monitor analytics relating to the HFEAs digital channels website, clinic portal and social media channels Produce analytics relating to the HFEAs digital channels including: detailed analytics for corporate management meetings tracking the KPIs for all social media channels and reporting these to senior management Work closely with the Head of Comms to produce reports showing how the HFEAs Digital Comms activity support the Comms strategy Keep up with and assess trends across social media channels to ensure the HFEA is meeting the changing needs and preferences of our audiences. Act as the digital content lead on specific projects ensuring content is tailored to relevant audiences Contributing to wider communications projects Deputise for the Web Manager Developer as necessary to create new webpages and update existing web content