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Head of Paid Media & Campaigns
| Posting date: | 02 October 2024 |
|---|---|
| Salary: | £45,585 to £55,295 per year |
| Hours: | Full time |
| Closing date: | 21 October 2024 |
| Location: | Aston, Birmingham |
| Remote working: | On-site only |
| Company: | Aston University |
| Job type: | Permanent |
| Job reference: | 0502-24 |
Summary
Aston University is a globally recognised institution making huge waves in the sector. We are the University of the Year for Student Success, we have risen to no 21 in the Guardian University Guide and our graduates have some of the highest salaries in the UK.
We are looking for a commercially-focused individual to lead our global paid media strategy and our domestic student marketing activity, to meet our ambitious student recruitment targets. Reporting directly to the Deputy Director (Student Marketing & Recruitment), you will lead a small team and will work collaboratively with the Head of Omni-channel & International to deliver highly effective campaigns which drive lead generation and enrolment. You will be the department lead on measurement of ROI and campaign optimisation and will work with others on delivering a sector-leading customer journey.
Higher Education experience is not essential but working in a fast paced environment and within or on behalf of a complex organisation will be familiar to you. You will have excellent digital and analytical skills and be a confident communicator, able to collaborate well with others.
Reports to the Deputy Director (Marketing & Student Recruitment)
Satisfactory DBS check required.
What we offer:
Aston University is a vibrant campus located within Birmingham city centre, which has excellent transport links via bus or train.
Hybrid working is possible for this role, which means working both on campus and from home depending on the activity. Further information on hybrid working can be found here.
Excellent training and development opportunities.
A generous annual leave scheme with 30 days bookable leave and a further 13 days of bank holiday and University closure days.
Everyday discounts to a number of activities and retailers.
Great family-friendly policies.
On-site gym and pool with discounted staff membership available.
Further information on our Benefits and Rewards can be found here.
We are looking for a commercially-focused individual to lead our global paid media strategy and our domestic student marketing activity, to meet our ambitious student recruitment targets. Reporting directly to the Deputy Director (Student Marketing & Recruitment), you will lead a small team and will work collaboratively with the Head of Omni-channel & International to deliver highly effective campaigns which drive lead generation and enrolment. You will be the department lead on measurement of ROI and campaign optimisation and will work with others on delivering a sector-leading customer journey.
Higher Education experience is not essential but working in a fast paced environment and within or on behalf of a complex organisation will be familiar to you. You will have excellent digital and analytical skills and be a confident communicator, able to collaborate well with others.
Reports to the Deputy Director (Marketing & Student Recruitment)
Satisfactory DBS check required.
What we offer:
Aston University is a vibrant campus located within Birmingham city centre, which has excellent transport links via bus or train.
Hybrid working is possible for this role, which means working both on campus and from home depending on the activity. Further information on hybrid working can be found here.
Excellent training and development opportunities.
A generous annual leave scheme with 30 days bookable leave and a further 13 days of bank holiday and University closure days.
Everyday discounts to a number of activities and retailers.
Great family-friendly policies.
On-site gym and pool with discounted staff membership available.
Further information on our Benefits and Rewards can be found here.
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.