Marketing Manager
| Posting date: | 09 August 2024 |
|---|---|
| Salary: | £43,000 to £55,000 per year |
| Hours: | Full time |
| Closing date: | 23 August 2024 |
| Location: | Milton Keynes, Buckinghamshire, MK15 8HG |
| Remote working: | Hybrid - work remotely up to 1 day per week |
| Company: | Volkswagen Financial Services UK LTD |
| Job type: | Permanent |
| Job reference: | 5469_1723219931 |
Summary
Marketing Manager
Salary starting from £46,237
Benefits: Company car, Bonus potential, Pension, Private Healthcare, Loan car scheme, 27 days holiday and much more!
Closing date: 29th August 2024
About Us
Volkswagen Financial Services is dedicated to making mobility as seamless as possible for everyone. Beyond vehicle financing, we offer a range of finance and aftersales products on Volkswagen Group vehicles and develop innovative mobility solutions to meet the needs of a changing world. We are passionate about inclusivity and support our colleagues to reach their full potential within a flexible and collaborative work environment.
About the role
We have a rare opportunity for a Marketing Manager to lead and oversee our partnerships with VWG automotive brands, ensuring all advertising initiatives and content comply with FCA standards. This role requires the balancing of commercial objectives with the delivery of good customer outcomes at every touchpoint.
Reporting to the General Manager of Marketing, the Marketing Manager will focus on designing customer propositions, marketing compliance and activations across all VWFS products and VWG tactical campaigns and events.
Who We're Looking For:
You will have excellent stakeholder management experience with a background of working in a financial services or regulatory environment.
This is a great opportunity for you to add value, showcase your skills and enjoy being part of a fast-paced collaborative team.
Your Impactful Contributions:
- Stakeholder Management: Build and manage relationships with key marketing stakeholders in VW Group Brands and VWFS Brand Managers, ensuring alignment with marketing strategies and operational requirements.
- Regulatory Compliance: Act as an in-house expert to the VWG brands on FCA regulatory advertising standards, ensuring compliance while balancing commercial goals.
- Marketing Integration: Advocate for the integration of VWFS activities into VWG brand marketing plans, ensuring that these plans add value to the brand strategy.
- Supplier Management: Select and manage external suppliers and agencies to ensure cost efficiencies and effectiveness.
- Performance Evaluation: Evaluate marketing activities against KPIs, ensuring successful outcomes and identifying areas for improvement.
- Market Analysis: Analyse competitors, market trends, and customer feedback to inform marketing strategy and the delivery of good customer outcomes.
- Communication: Ensure efficient communication and workflow between marketing departments, suppliers, and brands.
- Support and Materials: Provide support and materials to VWFS sales teams, brand sales teams, and retailer networks to successfully implement products and services.
- Ad Hoc Projects: Manage additional marketing projects as required.
Skills and Experience
- At least 5 years of experience in a financial services or a regulatory marketing role with deep understanding of FCA guidelines on financial promotions and consumer duty.
- Proven experience in managing external suppliers and budgets.
- Strong commercial acumen and marketing experience.
- Ability to prepare and present proposals and business plans.
- Exceptional attention to detail, quality, and consistency.
- Excellent stakeholder management skills with the ability to influence at all levels.
- Strong communication skills at all levels.
- Ability to manage multiple projects simultaneously and deliver results within predefined KPIs.
Life at VWFS
We value putting people at the heart of everything we do. Our culture is informal, collaborative, and diverse, promoting flexibility and empowering colleagues to work in a way that suits them. We support our employees' development with a suite of resources to help you grow your career.
About Volkswagen Financial Services
Our mission is straight forward, we want to be 'The Key to Mobility'. What does that mean? To make getting from A-to-B as easy and simple for as many people as possible. To truly meet the mobility needs of people in a changing world, our offering goes beyond traditional vehicle financing. We do this by providing a range of finance and aftersales products on Volkswagen Group vehicles, as well as developing innovative mobility products designed to solve real problems and support our customers.
Diversity and Inclusion
Volkswagen Financial Services is committed to being an inclusive employer, welcoming applications from everyone. We nurture an environment where everyone can be their authentic selves. If you need support during the recruitment process, please let us know, and we will do our best to accommodate your needs.