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Paid Media Executive

Job details
Posting date: 09 July 2024
Salary: £32,000 to £42,000 per year
Hours: Full time
Closing date: 06 August 2024
Location: Denbighshire, LL1 0JD
Company: GreenThumb Ltd
Job type: Permanent
Job reference: ORG3327-LR1092930St PME

Summary

Post: Paid Media Executive

Location: St Asaph, Denbighshire, North Wales

Pay: £32,000 -£42,000 (Dependent on Experience)

Hours of work: Full Time – 37.5 hours per week. Monday - Friday



Be part of the Change. Join a Market Leading B2C Brand as it transforms digitally.



GreenThumb Lawncare is seeking a dynamic and experienced Paid Media Executive to join their MarTech Team. This is a fantastic opportunity to be part of the journey for an established brand, committed to excellence and innovation, as it embraces the ever-evolving digital marketing landscape.

A sustainable wellbeing pedigree

GreenThumb are mindful of becoming part of conversations like rewilding, the evolving garden aesthetic and sustainability because GreenThumb understand and promote the wellbeing benefits a green lawn affords, for people, communities, and the planet.

Over nearly 40 years, GreenThumb have adapted their cycle of treatments to deliver green lawns that complete garden visions whilst taking seriously, as the market leader, their environmental responsibilities.

They have built a brand that over 250,000 homes trust and recognised across the UK as the largest and most recommended Lawn Treatment Service with over 220 branches nationwide. We continue to build a nation of Lawn Lovers.



What we can offer you;


Hybrid working opportunities
Early finish on Fridays
22 days annual leave (rising to 26 days with each year of service), plus all public/bank holidays
Well-appointed office environment with free onsite parking
Medical cash plan scheme
Employee discount scheme (discounts on major retail and leisure brands)
Free lawn treatments
Cycle scheme
Occupational sick pay, maternity pay, paternity pay schemes
Long-service recognition
Christmas shutdown




About the role:

As a Paid Media Executive, you’ll play a crucial role in the day-to-day operations of our multi-channel accounts, with a focus on ensuring optimal performance and delivering results.

Main Responsibilities:


Analysing multi-channel data (planning, strategy and tactical behaviours).
Reporting and making recommendations based on targets and KPIs.
Managing monthly budgets (PPC primarily but not exclusively).
Managing new campaigns (in-house and with agency partners).
Undertaking cross-platform and cross-departmental research for CRO - to target audiences, working as part of creative team.
Setting up attribution tracking; including Google Tag Manager for triggers, tags and testing containers.
Using Google Analytics and other platforms for informed, data-driven decision-making.
Conducting monthly or quarterly account / agency audits and reviews.


This list of duties is not exhaustive, and the appointed person may be expected to take on additional responsibilities as required by their line manager.



Candidate Profile:

We invite candidates who possess the following attributes:


Previous paid media experience in either agency or client settings is essential.
Ideally, certifications in Google Ads Search Fundamentals, Google Ads Display, Shopping Ads (Shopify), and Google Analytics for Beginners.
Knowledge and experience with Google Search Console, running campaigns across Google Ads; familiarity with Microsoft Ads, Facebook Ads, and PowerBi is a bonus.
Keen attention to detail and a transparent, analytical mindset.
Ability to collaborate with internal teams and communicate confidently with colleagues and agencies.




Why Join: This represents an outstanding opportunity to become part of a business in positive transformation. You'll be working in a dynamic environment that values innovation and teamwork, offering attractive earning potential.