Senior CRM Analyst
| Posting date: | 17 April 2024 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | Competitive |
| Hours: | Full time |
| Closing date: | 17 May 2024 |
| Location: | Hong Kong |
| Company: | inploi |
| Job type: | Permanent |
| Job reference: | 75630944 |
Summary
Role Purpose:
This Senior CRM Analyst will support in providing CRM analyses to uncover business insights for Management and business units across Asia.
A typical day in this Role:
- Work collaboratively with business unit’s CRM team on planning, developing and implementing customer programs along with member journey from recruitment, retention to reactivation
- Perform a wide range of customer-centric analysis including pre & post campaign evaluation, member purchase behaviour, communication effectiveness, store analysis, to formulate appropriate CRM tactics and assess program performance
- Convert data into insights, key findings and actionable recommendations and assist in presenting the ideas to BU managements
- Share Group standard approaches and best practices to business users and provide guidance to enhance CRM capabilities
- Working closely with all departments to ensure CRM works effectively for all aspects of the BU
This job is a good fit for You if:
- You are a PROBLEM SOLVER. You make decisions based on evidence-based opinions.
- You are a BIG PICTURE THINKER. You are a big fan of brainstorming and collaborative idea generation. You stay up to date on trends and are always open to new possibilities.
- You are a COLLABORATOR. You explore outside resources and develop contacts that may be helpful to the team. You are high energy and outgoing.
Success will depend on:
- University graduate in Business, Marketing, Statistics, or related fields
- Min 3 years of data analytics experience, preferably in FMCG or retail industry
- Experience in analytical/ reporting tools (e.g. SQL/ Tableau) will be an advantage
- Strong analytical skills with numerical sense
- Strong business and marketing acumen
We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the AS Watson Group.